As a business focused on economic growth and success, you’ll already recognise the importance and the value that digital marketing brings to your enterprise. You don’t have to be an industry juggernaut in order to develop and execute effective digital marketing strategies, businesses of all sizes can benefit from frequent digital marketing audits and strategy development from DM agencies.
And while handing over the reins of your digital marketing goals to an experienced and professional team that gets results, there’s still plenty of other ways you can help make your website stand apart from its competitors, add value to your business and convert more clicks into sales. We’re talking of course, about starting your own company blog. A company blog allows you to write engaging and attention-grabbing content that not only drives visitors to your site but also boosts your revenue and even establishes your authority on a certain subject or industry.
Wondering if your business really needs a blog? Discover 3 reasons why you should start a blog below.
1. They Strengthen Your SEO Strategy
One of your primary digital marketing goals is to drive more traffic to your site and have a stronger presence in search engine results. The good news is that when you regularly post high-quality blog content, you get both. By incorporating long-tail keywords, writing about topics that interest your audience (that are relevant to your business) and using images and videos, you can drive traffic to your site effectively, and find yourself more in the SERP, which in turn means more clicks and higher levels of engagement.
2. Keep Your Audience Up to Date
You might not think that the day-to-day running of your business is anything to write home about, but if you’re serious about creating an online community and building brand awareness via digital marketing, then it’s another reason why a company blog is invaluable. Keeping your target market updated with what’s happening within your company, such as important dates, uploads and product releases can keep them engaged as well as discovering more about your products and services – another powerful tool that can drive conversions.
3. It Highlights Your Brand’s Voice
As part of your ongoing branding strategy, it’s important that you quickly establish a company voice. This will be influenced by the industry you’re in and the products and services you offer, however, this voice must be consistent across all platforms as a way to build trust and a stronger online presence. By starting a company blog, you’re allowing your business voice to be heard and strengthen your brand. Giving your opinion or taking on the latest industry trends in your own voice will keep your visitors engaged and build trust, which in turn is more likely to convert to sales.
Having a company blog is a simple yet highly effective feature that compliments and even enhances your digital marketing strategies. With a blog, you’re a step closer to building a community and highlighting your authority within your chosen industry.