There are over 4 million active social media users worldwide, most of which use more than one platform daily. To take advantage of the customer base, you need to effectively use social media by posting content that engages your audience. To increase your exposure, traffic, and develop loyal, long-term fans, use our expert-backed lead generation tips. It has become important for companies to learn, how to get better results from social media.
The Best Ways to Boost Your Social Media Campaign Results
1. Identify the Right Social Media Channels
Out of all the social media platforms out there, only 7 will drive significant traffic: Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and YouTube. To find out which platforms you should use, you need to research your primary demographic. Some platforms, like Facebook, will increase brand awareness regardless as it has the most users, and therefore, more reach.
2. Integrate Social Media with Your CRM
CRM stands for Customer Relationship Management software, which supplies organizations with descriptive customer profiles that help predict, control, and automate sales practices. Social CRMs (like Falcon.io’s) can optimize each customer relationship, tailor content, improve customer support, create better advertisements, and suggest purchases based on cookies.
3. Create a Brand Voice/Story
Faceless brands are a thing of the past. Nowadays, people want to engage with the people they buy from on a more intimate level. Create a story that develops an emotional connection with your audience to inspire them to learn more about your business. Rags to riches stories and anecdotes about the entrepreneurial struggle will build trust and put audiences in your corner.
4. Use Videos and Other Unique Features
Social media has made it easier for brands to connect with their users in multiple ways. You’re not just limited to posting photos and text anymore. Now, social platforms, like Instagram, give creators the ability to film videos, turn on a live video feed, upload multiple photos in a single post, and more. Experiment with different content to see what improves your engagement.
5. Post Ads on Social Media
Most websites allow you to post ads, whether it’s in the sidebar of a homepage or within a user’s feed. Take advantage of this ad space by social selling. Instagram alone has 1 billion active users and a diverse community who are ready to engage with your products. By not using ads on social media, you’re losing out on connecting with potential leads and buyers.
6. Use Hashtags Properly
When hashtags are utilized effectively, they can improve your brand’s visibility and marketability. To create relevant hashtags, you need to research what your niche is searching for online. Use multiple variations of your hashtags, specific hashtags for campaigns, and common misspellings for hashtags to track your mentions. You can even take advantage of trending hashtags.
7. Let Your Employees Advocate for You
Buyers are becoming more aware of how you treat your employees, and who could blame them? With talks about the rising minimum wage and unionization, your prime demographics want to see you’re taking care of your biggest asset. Users trust what your previous customers and employees say over your own word, so encourage your staff to participate in your campaigns.
8. Utilize User-Generated Content (UGC)
Speaking about social proof, did you know that user-generated content is one of the most effective ways to promote your products or services? UGC legitimizes your brand, establishes trust, and dramatically affects purchasing decisions. Over 50% of survey respondents agreed that UGC was more impactful and influential than the brand’s own videos and pictures.
9. Be Consistent
Posting less than once a week will severely affect your brand’s reach, but even those numbers need improvement. On average, a brand should post once or twice a day (more for TikTok and Twitter) to stay relevant. If you can’t commit to once per day, you can still generate a lot of engagement if you stay consistent. Post 3-4 times a week to start and build as you scale.