Have you ever noticed just how many businesses make use of social media as part of their marketing strategy nowadays? Are you sick of using traditional marketing for your business and are looking for new, more effective ways to promote your brand or business?
One of the most popular social media platforms for businesses right now is Instagram, mainly because of how versatile it can be but also just because of the sheer reach that a business can have by getting access to Instagram’s roughly 1 billion users. On Instagram you will find massive brands like Starbucks and Nike, all the way to brand new small businesses trying to find their way. Nowadays it is so important for businesses to have an online presence and be on social media in order to survive because of the massive waves in the technological world and the fact that basically everything has moved online now.
Not every business will know how to use Instagram, and if your business is new to it then you may need a few tips or inspiration to get the ball rolling, so here are a few of the best ways for a business to use Instagram.
Be Active and Engage
It’s all good and well to be posting fantastic content that looks amazing, but the only way you will see your account and business grow is if you actively try to engage and interact with your followers and other users. There are so many different ways to go about this and so many different channels to use to increase engagement, such as using a growth service like Growthoid, but you can start off by replying to comments on your posts, and responding to direct messages that are send to your inbox. On top of that, you could try liking and sharing other user’s content or even following them back. People love to feel noticed and appreciate, and this is exactly the way to do it. if you have a team of people working on your social media, this can be a dedicated job.
Post Professional Content
Instagram is a visually driven platform that relies on users to post pictures and videos to keep going. Not only this, but these photos and videos are typically of a much higher standard and quality than you would find on other platforms and usually show off the most glamorous and extravagant parts of people’s lives.
When deciding what kind of content for your brand to post, it is crucial to remember this and factor it in. you don’t want your content or account to be sticking out like a sore thumb. Content on Instagram, no matter the niche, needs to look aesthetically pleasing in order for people to want to actually engage with it, and to gain Instagram followers. Avoid taking poor quality photos and videos, and just spend a bit of extra time making it look as good as it possibly can.
Know Your Target Audience
Before you even think about posting content or what kind of content you want to be posting, you need to know who your target audience is. Knowing you target audience will drive so many different decisions that need to be made throughout the marketing strategy process.
Knowing your target audience and niche will allow you to discover what kind of content is the best to post, as well as the best time of day to post, and the kind of voice that your brand should be having on Instagram in order to cater to them directly.
Stories and Reels
Back in the day, Instagram was just a place where you could post photos, but now it is so much more than that. Introducing new features such as reels, stories, and IGTV. All of these feature added a whole new perspective to the app and changed the game completely, now becoming and everything app where you can do what every other social media platform can but all in one.
A great way for businesses to be successful on Instagram is to make use of these other feature that they have to offer as this will allow them to post constantly throughout the day and have much better odds of being noticed, as well as a lots more engagement.