In recent years the casino industry, both physical and online, has seen a huge surge in profits and success. It was estimated to be worth around $227 billion last year, which is not surprising considering that 1.6 billion people gamble online globally. Part of this success is due to the fact that the casino industry hasn’t limited themselves to just one platform or audience.
Another reason is because they have perfected their marketing strategies and use a variety of techniques to attract new customers. Here are a few marketing methods being used by the casino industry to reach new audiences.
If there is one marketing method that casinos use, whether it be physical or online, it is giving away free things. The casino industry understands that people love freebies more than anything, and not only does this make customers feel appreciated, it also improves the relationship they have with the casino in question.
Physical casinos do this by giving away free meals, drinks or even free play, as well as increasing those complimentary items to those who are considered high-rollers, or have VIP cards.
Online casinos, such as Vera John, do this by offering welcome bonuses to new customers that range from anything like free spins, to no deposit bonuses or match bonuses, according to this review by Japan 101 right here. This idea of “free money” gives customers the impression that getting money from a casino is easy, which incentivizes them further to come back, or try out a game or two.
Winnings and Value:
Another marketing strategy that casinos use as much as they can is by displaying just how much you could possibly when win playing various games. This has been highlighted further by leaderboards, which show players who have won the most recently, and works in different ways psychologically. The first is that it immediately creates a sense of competition, which encourages people to play, and the second is that it makes the idea of winning seem even more possible.
The other method that casinos employ is by creating value within the games themselves, and the services they provide. One way this is done is by giving the best possible service, which adds value to the experience of visiting a casino. The second way this is done is by providing value within the games, by allowing customers to play for a certain period of time that is enjoyable in relation to the customers budget.
Promotions and Email Marketing:
Casinos have long been known for their email marketing strategies, and it isn’t a surprise as to why they work so well. If a player hasn’t visited a casino in a while, be it physical or online, the casinos will send an email letting customers know if there are any new games available that they would like. If that doesn’t work, they will inform the customers of any promotions that are running or even send them free spins or money to be used at the casinos.
This form of marketing works even better when players preferences have been taken into account, which is more effective online, since the preferences can be used to provide specific promotions or recommendations for the newest games that they know customers will be enticed by.
Market Research and Algorithms:
The casino industry has focused a lot of time and effort into perfecting market research, and almost any metric available can be used to attract new customers. For example, the casino industry might take a look at the research related to how much an adult spends on an evening’s worth of entertainment on average, then weigh up the costs and processes involved in creating a product that will provide the same value at roughly the same cost.
Another example is the casino industry has been focusing on a younger audience for a while now by studying what games are most popular among various demographics. This is why a lot of new online casino games are being gamified; which means aspects or features from video games are being used in casino games. Online casinos also use algorithms to monitor players preferences in terms of games, and then use that information to provide recommendations on the sites for the games the players would enjoy the most.