UnfoldLabs Inc.- Capture Changes Through Innovation

As technology trends are growing/changing at a tremendous rate, organizations need to re-focus and align with the new waves to keep pace with the changing trends and technology. To speak of t, digital transformation is not just the digitization of the company processes or even just going paperless, but more about discovering new frontiers for the businesses using technological innovation to an advantage. UnfoldLabs Inc is a San Diego based company that is helping organizations well-acclimatize to the digital reformation and use it to the benefit.

Asokan Ashok, CEO of UnfoldLabs Inc. in this interview with The Enterprise World tells us how exactly!

The Company-

Tell us about the company.

Believing that innovation is the only way to win and succeed, we started UnfoldLabs Inc. in 2015. Our motto to ease people’s life with innovative technology products & solutions. We have great team to bring out creative, best ideas and work together. Over the years, we have grown with many happy clients considering all the customer needs. Our team strives to bring best output that fits customer’s requirement.

What were the initial challenges you faced?

Building the team with right people and quality mindset was tough initially. The initial few comments – both positive and negative boosted our work quality. Being an innovative technology products/ solution developing company, it was tough to get first few customers. Strong base is always good for a company and we have that.

Which was that point that triggered the growth of the company?

Got many happy clients for our creative thoughts and excellent product delivery. RedGreen – the best Android optimiser is our first project which got 500k downloads in the initial years only. We feel that this is the point where our company seemed to be growing. Later got many leadership &product innovation awards. Our innovative & creative thoughts made us stand different from others and brought success.

Communication is key as everything is interlinked with this.

How have the company graphs changed since the foundation? Can you share a few statistics?

During the last 4 years, 

  • Products number increased from 1 to7
    • RedGreen is our first project – reached 500K user downloads and received many awards as an innovative product
    • 2020Applock – Got great progress initially that boosted our progress and made us work better
    • MyFamily – A creative digital parenting product gave us happy users for making their life easy and better
  • Team size increased from 2to 35

What is the reason behind your company’s long-standing success?

Our Employees, Customers and Partners play an important role in every step of our journey to success. We feel very proud to say that our outstanding team with creative ideas took a crucial role in company’s long-standing success. We keep ourselves updated with current technologies for better customer experience. Secondly, Customers feedback make us work to give best on how the product could be used. Finally, Partners have always pushed us towards innovative solutions and we always strive for better user experience.

The Products/Services-

What are the products/services the company focuses on? How are your services different from those in the market?

We focus on world/user problems then create a solution that is easy to access and user friendly. Continuous learning keeps us updated with trends and this helps in developing innovative products/ solutions. Each of our products project creative and innovative thinking to give best solutions for mankind.

How do you decide to take the company a step further in terms of your products/services?

We feel that exploration and innovation are important for an organization to grow. As a part of our creative and innovative thinking, we are working on “Mood Detection” project to understand human mood and make him/her happy. Our entry into AI, ML and NLP technologies will bring a change in the human lifestyle soon.

Is there any new addition to the list of products/services? Anything exciting you would like to share?

Yes, we have products that are really exciting to work with. One among them is “MyFamily” – a digital parenting application that helps people to secure and monitor their family members, kids. SecureME is another innovative Android kiosk mode launcher that allows businesses to restrict users access to only allowed applications on a device. Our hands are also into an exciting project – “Mood Detection” to understand human mood and do things to make him/her happy. We are extending and working on multiple projects with emerging technologies.


What do you think are the responsibilities of an entrepreneur?

Communication is key as everything is interlinked with this. An entrepreneur should support and provide guidance in all aspects. In addition, he must

  • Update, expand and maintain continuity
  • Ensure the entity works on certain values and culture

Can you please brief us about your professional experience?

I have 25+ years of international experience in high technology sectors. I have also held a variety of senior technology management positions in high-tech companies like Samsung, Motorola, Nokia, Ericsson, Compaq (HP) and some start-ups. Presently serving on the board of directors/advisors of some technology start-ups. Recommending strategies to address technology & market trends along with strategic alliances is one of the main things to be noted. In addition, I am a

  • Speaker at international conferences on technology
  • Mentoring people who already are at heights in their life
  • Drive Technology Strategy & Vision
  • Technology Management, Project Management
  • Software Platforms & Architecture, Optimized Solutions
  • Software Development Life Cycle & Processes

What are the key achievements of your entrepreneurial journey?

From the time of inauguration, UnfoldLabs received a good number of awards as an innovative technology solutions company. We are

  • Nominated as “The Best Technology Leader 2019” by Top Tech Awards.
  • Considered as one of the top Artificial Intelligence (AI) influencers in 2019 by TechMeLife.
  • Selected as one of the “10 Most Innovative Business Leaders To Watch” in 2018 by Insights Success Magazine.
  • Winning many awards for UnfoldLabs products.

Finally, a creative team to work with…

How do you look after your employees? What makes your team unique?

Employees are the greatest asset of a successful company. We give liberty to every employee to express his/ her views at any point of time and make them feel sense of ownership. Projecting how important their contribution in a project makes them feel that they are not doing a 9-5 job. We appreciate and give them a chance to grow.

Each and everyday is a new beginning for a successful business.

Is there any special experience with your clients you would like to highlight?

Each and everyday is a new beginning for a successful business. Had a special experience for our newly launched innovative product – MyFamily. A simple, normal meeting turned out to a discussion on a problem and resulted in this digital parenting application to solve digital/kids issues.

Personal Questions-

One person who you admire the most?

Steve Jobs – An amazing person who has an ability to think deep and make things simple. His vision of technological development and experience management are unique. As a great speaker, he gave the audience a reason to listen the story up to the end – this is the point where I am connected to him personally. He not only inspired many people but also whole industries to do things differently and brought a revolution in technology.

Whose business story do you find the most inspiring?

Microsoft – an idea germinating to a forest. The company has become the biggest software organization where it was formed by Harvard college dropout Bill Gates and his friend. This story clears that success can be from anywhere and anytime – we just need to focus.

Which is the most inspiring quote you have read?

“Changes – Choices – Chances” is one of my favourite and inspiring quotes. Here comes the second one – “If you want something that you never had – you have to do something that you have never done”.

Constant vigilance- a need or a strategy? Please share your views.

Strategy/ Plan is important prior to execution. Technology and Solutions are rapidly changing – keep your eyes and ears open to change course on a day to day basis. Decision making also plays an important role for a successful business.

It’s a rat-race out there. How do you cope with that?

Focus is the key and we cannot do everything all time. We need to follow our passion and success will automatically follow. Do not aim for result, just focus on the work you are doing. I feel that the competence and integrity enables us to compete in the race effectively.

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