“Lead with integrity and always stay curious.”
This is the guiding principle for Sandy Carter, the Chief Operating Officer and Head of Go To Market at Unstoppable Domains. For her, integrity is essential for building trust in leadership, while curiosity helps her stay open to learning and adapting in the fast-changing tech world.
Sandy Carter is enthusiastic about working with partners and providing value to customers. This commitment is how she makes a difference. In her previous role as a top executive at AWS, she worked closely with C-level customers and partners, gaining valuable insights into their needs and challenges related to Cloud, AI, and technology. This experience helped her develop innovative AI business solutions.
She has also served on several boards of directors and currently sits on the public board of Altair (NASDAQ: ALTR). Sandy feels truly honored to have received many awards for her professional achievements. Some of these prestigious awards include the AI Executive Champion of the Year from WLDA, Business Transformational Leader of the Year, CNN Top 10 Women in Tech, Top 10 Leader in Responsible AI, and Most Influential Sales Leader.
The Journey in Transforming Financial Services
Sandy’s career started at IBM, where she focused on financial services, helping banks improve their operations through technology. She then transitioned to AWS, where she assisted large enterprises, including financial institutions, in adopting cloud computing to enhance their infrastructure. These experiences provided her with a strong understanding of the financial and technology sectors and their potential for growth through innovation.
Her decision to join Unstoppable Domains is driven by her enthusiasm for blockchain technology and its ability to transform finance. Sandy believes – ‘we are entering a new era of blockchain banking, where decentralization, transparency, and security are changing the way financial services operate.’ She is excited to be part of Unstoppable Domains, which is leading this revolution by making digital identity accessible and empowering for everyone.
Legacy of Strength and Inspiration
One of Sandy’s biggest inspirations has been her grandmother, who accomplished incredible things. She played basketball, helped others, and consistently challenged what people thought was possible for her. Her resilience, determination, and commitment to making a difference have greatly influenced Sandy’s approach to challenges. Her grandmother taught her that no obstacle is too great and that greatness is not defined by size but by heart and actions. This strong belief in achieving the impossible continues to guide Sandy today.
Turning Setbacks into Strengths
A turning point in Sandy’s career occurred when she was asked to present a “failure” to the senior leadership team. Her initial inclination was to emphasize successful strategies and best practices. However, the team recommended focusing on a specific instance where an approach proved unsuccessful. Reluctantly, she shared the story of a project she managed that did not achieve its goals. Sandy Carter explained where she went wrong, what she learned from the experience, and, most importantly, how she took responsibility and quickly adapted to fix the issues.
“This was a huge learning moment for me, not only in terms of personal growth but also in shaping my leadership style,” she says.
She realized that true leadership involves vulnerability, humility, and resilience. It’s not about never failing, but about how we recover and grow from those experiences. When she left that company, this was one of the most frequently mentioned experiences by her colleagues and mentors. It helped others see her commitment to continuous improvement. Sandy believes that embracing failure and learning from it is crucial for becoming a stronger leader.
Overcoming Challenges
One of the biggest challenges Sandy faced was guiding a rapidly growing company through the complexities of scaling while staying true to its core values. As Unstoppable Domains expanded, it was essential to keep the focus on the mission of empowering users and creating a decentralized future. She tackled this challenge by establishing clear communication and ensuring that the team remained agile, responsive, and aligned with its mission.
Supporting Decentralized Applications and Financial Services
Unstoppable Domains is dedicated to being a key player in the onchain ecosystem. It provides digital identities that support decentralized applications, financial services, and more. By partnering with important companies in DeFi, fintech, and the wider blockchain space, it aims to equip everyone—from solo entrepreneurs to large businesses—with the tools necessary to succeed in Web3. Its vision is to make digital identity accessible, secure, and empowering for businesses and individuals, helping to create a new era of self-sovereign identities.
Milestones in Cloud Computing
One of the most memorable moments in Sandy’s career was when she helped create the category of Service-Oriented Architecture (SOA). Being one of the first to hold a patent in this area and driving its success in the market was a significant milestone in her professional journey. SOA laid the foundation for cloud computing, and being at the forefront of that transformation was exciting and influenced how businesses approach technology and digital services today. This experience was a defining moment for Sandy, as it showcased the power of innovation and how new ideas can change entire industries.
Strategic Partnerships and Community Engagement
As the COO and Head of Go-To-Market at Unstoppable Domains, Sandy Carter focuses on forming strategic partnerships, driving effective marketing strategies, and leveraging important industry trends to promote the company’s growth. A key part of the company’s success has been building alliances with major blockchain networks, wallets, exchanges, NFT collections, gaming companies, cities, and more. These partnerships have made its domains widely accepted and accessible, broadening the reach and increasing the usefulness of digital identities across Web3 ecosystems.
Additionally, there has been a strong emphasis on community building and ensuring high customer satisfaction. Sandy’s team is dedicated to educating and engaging users while also listening to their needs and continuously improving the user experience. By nurturing a vibrant community around the products and prioritizing customer satisfaction, the company is creating long-term relationships that drive growth and strengthen its leadership in the Web3 space.
Collaborating for Change
Unstoppable Domains is always looking for new partnerships with other blockchain and Web2 companies and brands to broaden the use of its digital domains. It is especially interested in collaborating with companies that are incorporating blockchain technology into its operations, such as those in decentralized finance and supply chain management. Additionally, the company is exploring partnerships in the metaverse to improve how users create and engage with virtual identities. Unstoppable Domains believes these partnerships will play a key role in promoting the wider adoption of blockchain technology.
The Impact Across Industries
Domain Registrations: Over 4.2 million domains have been registered.
Partnership Expansion: Partnerships have increased from 41 to over 1,000.
Since its launch, Unstoppable Domains has experienced remarkable growth. The company has registered over 4.1 million domains and increased its partnerships from approximately 41 to over 1,000. Its domains are used across various industries, including entertainment and finance, with more businesses and creators utilizing them to establish its digital presence in Web3. Moreover, partnerships with blockchain networks like Base, Solana, Ethereum, Sonic and Polygon have played a crucial role in expanding its reach and impact.
Innovation at Its Core
Innovation is central to Unstoppable Domains. The company empowers individuals and businesses by providing digital identities through decentralized domains, which allow users to take control of their online presence. These domains serve as a universal identity that can be used for decentralized websites, social media handles, and secure transactions on the blockchain. For businesses, having a digital identity through Unstoppable Domains offers a secure and flexible way to connect with customers in the Web3 ecosystem.
Empowering Diversity
Diversity and inclusion are fundamental values at Unstoppable Domains. The company believes that having a diverse team provides innovation, which is why it focuses on building inclusive teams at every level, including leadership positions. The company actively works to recruit, retain, and promote women and underrepresented minorities in the technology and blockchain sectors. As a female leader, Sandy Carter advocates for mentorship programs, highlights the achievements of women leaders, and ensures that the company culture values diverse perspectives.
Commitment to Gender Equality
Organizations like Unstoppable Domains play a crucial role in helping women succeed in tech and finance by offering tools, mentorship, and a supportive community. Sandy, the founder of Unstoppable Women of Web3 and AI, leads an initiative focused on educating women about blockchain, Web3, digital identity, and AI. Her goal is to create opportunities for women to be recognized for their achievements and make meaningful contributions to these transformative industries. Through this initiative, the organization works to close the gender gap by providing women with the resources, networks, and platforms they need to innovate, take on leadership positions, and drive positive change.
Blockchain Banking in 2025
In 2025, Sandy Carter believes decentralized finance (DeFi) will continue to grow, fueled by blockchain’s ability to provide transparency and eliminate the need for intermediaries. Blockchain will also play a central role in digital identity, allowing individuals to have greater control over their personal data and improving the way financial transactions are conducted. Innovations like blockchain banking and tools such as DomainFi are paving the way for integrating blockchain into everyday financial services. By using blockchain technology, DomainFi is enabling individuals to access a decentralized financial system while maintaining ownership and control of their digital assets.
The combination of AI and blockchain will further transform finance by providing more personalized and predictive financial services. AI will work alongside blockchain to create smarter and more efficient solutions, empowering both users and businesses in managing their finances. Sandy also anticipates significant regulatory advancements that will encourage greater institutional adoption of blockchain, making it an essential part of the global financial system. With these developments, she envisions a future where finance is more inclusive, transparent, and efficient for everyone.
Commitment to Ethical Leadership
As a leader, Sandy Carter emphasizes transparency, empowerment, and responsibility. Transparency helps ensure that all stakeholders are aligned and well-informed. Empowerment allows teams to take ownership of their projects and achieve excellence. Responsibility ensures that ethical decisions are made, benefiting the company and the wider community. These principles guide Sandy’s daily decisions, helping to build a sustainable future for Unstoppable Domains and the broader blockchain ecosystem.
Balancing Work and Life
Balancing personal and professional life can be challenging, especially in a leadership role. Sandy prioritizes setting boundaries and making time for family and personal activities. Additionally, she relies on a strong team and trusts her colleagues to handle tasks, allowing her to focus on strategic leadership without neglecting her personal commitments.
Advice for Women in Leadership Roles
Sandy Carter advises women who want to take on leadership roles to embrace mentorship and actively look for growth opportunities. She encourages them not to be afraid of taking risks and to challenge themselves by stepping outside their comfort zones. It is also important to build resilience when facing challenges, as setbacks are a normal part of any career. Finally, she reminds them that their unique perspectives are valuable—diverse voices are essential in every discussion, particularly in tech and finance, where innovation thrives on a variety of ideas.
5 Key Takeaways for Sandy’s Journey in the Finance Industry
- Sandy Carter believes that leading with integrity builds trust, while staying curious, allows for adaptation in the ever-changing tech world. This combination has been crucial to her success.
- Sandy is passionate about blockchain technology and its ability to revolutionize financial services by increasing decentralization, transparency, and security. She sees it as the future of banking.
- A key moment in Sandy’s career was learning to embrace failures as opportunities for growth. She emphasizes the importance of taking responsibility, adapting, and learning from mistakes.
- Sandy is a strong advocate for mentorship, especially for women in tech. She believes diverse teams drive innovation and is committed to creating opportunities for women and underrepresented minorities.
- Sandy Carter envisions a future where finance is more accessible, transparent, and efficient, driven by advancements in blockchain, AI, and decentralized finance. She believes these technologies will empower both individuals and businesses.
Company Overview –
| Featured Person | Sandy Carter, Chief Operating Officer and Head of Go To Market |
| Company Name | Unstoppable Domains |
| Company Headquarters | San Francisco, California |
| Founded Year | 2018 |
| Featured Person’s LinkedIn | https://www.linkedin.com/in/sandyacarter/ |
| Company URL | https://unstoppabledomains.com/ |
