Christa Hill, Co-Founder and CEO of Tacit Edge, launched the company from a clear frustration: too many talented people were being locked out of innovation because they didn’t speak the “tech” language. Alongside co-founder Renee Matsalla, she built Tacit Edge on two firm beliefs—that product thinking could change lives and that a more diverse group of leaders was needed to shape the future of tech, especially in AI. While their biggest challenge has been fighting the inertia of old systems and mindsets, it is a challenge where the company thrives.
The Tacit Edge Way
Leading with a philosophy of clarity and courage, Christa Hill believes in creating a space where people can step into their full potential, prioritizing psychological safety, rapid iteration, and real talk. She encourages her team to not only ship products but to challenge assumptions and build the future with intention. At Tacit Edge, every team member is given the permission and the space to lead.
Christa’s team at Tacit Edge treats innovation not as a casual brainstorm but as a disciplined process. The company’s system-driven approach involves continuously testing, measuring, learning, and adapting. By running low-risk experiments and staying closely connected to customers, Tacit Edge ensures it never loses its market relevance. For Christa, profitability comes down to the discipline of knowing which experiments to scale—a discipline she considers to be the company’s competitive edge.
Beyond the Job Title
At Tacit Edge, Christa’s team spots talent by looking for curiosity and resilience, not just job titles. The company’s programs are built to grow leaders who may not have had traditional access to power, making mentorship a core part of its product. As a product leadership and AI education company, Tacit Edge helps individuals and organizations stay relevant in the age of AI by teaching non-technical professionals how to think, build, and lead with new tools. The company has worked with enterprises, government bodies, and startups to close the AI fluency gap and unlock innovation from the inside out.
Tacit Edge: Applied AI Training for Real-World Impact
What Does Tacit Edge Offer?
- Zero to One in AI for Real Life
Beginner-friendly course to kickstart your AI journey. - AI Business Leadership Certification
Empower leaders to drive AI strategy and innovation. - Custom Corporate Training
Tailored programs to upskill your team with practical AI knowledge. - Post-Secondary Partnerships
Collaborating with institutions to deliver hands-on AI education.
What Makes Tacit Edge Different?
- Action-Oriented Learning
Move beyond theory — apply AI to solve real-life problems. - Skill-Building Focus
Develop tangible, job-relevant AI capabilities. - Flexible & Customizable
Training that fits your role, industry, and learning style.
How Tacit Edge Reclaims Time for Strategy?
Tacit Edge team leverages AI tools for everything from content generation to personalized learning paths. However, she says the real magic lies in empowering their customers to do the same. Learners save hours each week after just one workshop, reclaiming time that can be reinvested into strategic thinking and driving business outcomes. Tacit Edge’s product development is driven by a simple principle: they “follow the value.” They co-create every product with their community, using AI in their own operations to gain firsthand insights they can share with clients. Ultimately, if a product doesn’t create real capability, they don’t ship it.
Under Christa’s leadership, Tacit Edge exists to close the AI literacy and product leadership gap. The company serves professionals who want to lead in a rapidly changing world without having to learn to code. For Christa Hill, AI is a “product,” and she believes experts are needed to teach people not just how to build it, but how to manage it. The biggest challenge early on was cultural—organizations were often paralyzed by fear and confusion. Tacit Edge’s solution was to start with “translation,” turning complex technology into something real people could understand and use, which was key to building trust quickly.
Scaling the Impact
For Christa Hill, the turning point for Tacit Edge came with the launch of its first AI Business Leadership Certification program, which sold out in just a few days. This moment validated her belief that a strong demand existed for practical, human-first AI education. Over the past year, the company has seen a 10x increase in cohort applications and a significant uptick in enterprise partnerships, expanding its programs across time zones. Tacit Edge is now scaling its impact exponentially, with graduates successfully landing new roles, launching AI-powered products, and driving transformation within their organizations.
Being the CEO and Co-Founder, Christa Hill leads with a philosophy of both empathy and urgency. At Tacit Edge, the focus is not just on teaching technology but on coaching people through the process of change. Her work is grounded in both strategy and heart, and this unique blend is what keeps customers returning. Ultimately, this approach is what transforms learners into lifelong leaders.
Tacit Edge by Christa Hill: Shaping the Future of AI Leadership
Specialties
- Applied AI for Business Leaders
Strategic education for non-technical and technical leaders alike. - Product Leadership Training
Build the skills to lead innovative, AI-powered product teams.
Inclusive & Accessible
- No Technical Background Needed
Open to all professionals, regardless of tech expertise. - Grow Technical Confidence
Learn to work hands-on with AI — no coding degree required!
Action-Oriented & Results-Driven
- Build Real AI Tools & Prototypes
Walk away with working solutions that support your goals. - Business-Aligned Outcomes
Every lesson is mapped to strategic, real-world impact.
Training for Momentum
Christa Hill leverages AI tools for everything from personalizing learning to streamlining administration. More importantly, they empower their clients to do the same by embedding AI directly into their daily workflows and decision-making processes. The company constantly asks, “What’s the next edge?” and “What will make our learners more powerful tomorrow than they are today?” If they can answer that question with clarity, they build it.
Tacit Edge moves faster than traditional training models by meeting people where they are. Their programs are designed for real-time application, integrating new skills directly into the work learners are already doing. This approach isn’t just about teaching; it’s about changing habits as they form.
Just as AI is built to “fail forward,” Christa Hill believes the same is true for humans. Tacit Edge designs programs with this in mind, helping learners recognize that failure is part of the process. They equip people with the tools to “fail fast, fail small, and fail cheaply” and then turn those moments into shared learning. This is a fundamental shift away from the culture of perfection and toward a focus on momentum, experimentation, and confident iteration.
How a Culture of Experimentation Drives Innovation?
Christa’s team lives its product, treating the company like a lab where they’re constantly experimenting with new AI tools and content. This approach keeps them nimble and ensures they always stay in service of what people actually need.
A recent success, the AI North Accelerator program, was built specifically for entrepreneurs, CEOs, and leadership teams from legacy industries who need a practical starting point with AI. Focused on fast wins, smart systems, and mindset shifts, the program filled up in days. Participants have since launched AI prototypes, automated hours of work, and grown their reach. For Christa, the program’s success came from co-designing with real users, proving that listening to customers, not guessing, is the key to creating impactful solutions.
Christa Hill takes small, smart bets, testing every idea as a mini Minimum Viable Product (MVP) before it’s scaled. They listen closely to their learners and quickly discard ideas that don’t land. For Christa, risk isn’t scary when it’s treated as a system, and at Tacit Edge, they have built a system that is both brave in its experimentation and grounded in its execution.
5 Key Takeaways to learn from Christa Hill’s Cover Story
- Innovation is a System, Not a Brainstorm
- AI Education Must Be Human-First
- Talent is Defined by Curiosity and Resilience
- Learning is an Action, Not an Outcome
- Customer Collaboration Drives Success
