Too often, people invest in homes or offices that don’t live up to their expectations, facing delays, hidden costs, or designs that look good but don’t feel right. That’s why building with honesty and purpose matters.
Arun Aleti, CEO of Elemental Realty, is an architect-turned-entrepreneur who has redefined modern real estate through sustainability, transparency, and innovation. Combining a keen design sensibility with a deep understanding of customer needs, he set out to solve critical industry gaps such as hidden costs, impractical layouts, and inconsistent delivery. Arun Aleti oversees every aspect of the company, ensuring each project delivers functionality, efficiency, and lasting value. Guided by principles of natural light, fresh air, sustainability, and low-density living, he blends eco-friendly practices with modern architecture to create spaces that genuinely elevate quality of life.
Under his leadership, Elemental Realty has grown into atrusted name in residential, commercial, and industrial real estate, known for its customer-centric approach and ethical business practices. His most notable achievement is being recognized as the “Emerging Developer of the Year (South India)” at the 8th India Property Awards 2023, a testament to his vision, innovation, and commitment to raising the standards of real estate development.
Personalized Spaces for Modern Living
About eight years ago, Arun Aleti observed major gaps in the real estate industry that were affecting customers’ trust and satisfaction. He noticed that many developers lacked transparency, leaving buyers uncertain about construction progress, hidden costs, and delivery timelines. At the same time, he realized that while many projects focused on luxury amenities, they often neglected fundamental aspects of good living, such as natural light, proper ventilation, and practical, functional design.
Drawing on his architectural background, Arun was inspired to address these issues by creating a real estate company built on transparency, customer centricity, and thoughtful design. What began as an effort to create spaces that simply looked appealing quickly evolved into a deeper commitment: crafting homes and commercial environments that are functional, comfortable, and genuinely aligned with the needs of the people who use them. Over the years, this vision has continued to strengthen, guiding Elemental Realty to deliver high-quality, sustainable, and personalized spaces while setting new standards for design, trust, and customer satisfaction in the real estate sector.
The Foundation of Early Credibility
In the early days, one of Arun Aleti’s biggest challenges was earning trust and credibility as a new developer. He addressed this by being transparent, delivering on his commitments, and consistently meeting customer expectations. With architectural background, he and his team experimented with materials and layouts, gradually learning how to balance creativity with practicality, durability, and costs.
Navigating legal and regulatory requirements pushed him to build strong teams and establish clear processes that ensured compliance and smooth execution. When the market shifted especially during COVID-19 Arun adapted quickly, turning his focus toward warehousing, a segment that surged with the rise of e-commerce and logistics. This strategic move not only kept the company resilient but also enabled steady growth during a highly uncertain period
Voices of Trust and Satisfaction
Elemental Realty’s transparent communication, thoughtful design, and organized project management have earned strong appreciation from its customers:
Dr. J.P. Pattanaik, Villa Owner
“Dear Arun Aleti,
It was great meeting you in person. As I mentioned, before deciding on a villa at Elemental Village, we reviewed almost 100 projects. What stood out to us about Elemental Village were its uniqueness and thoughtful plans. We believe it will be a great project, offering excellent value for money to customers like us.”
★★★★★
Venu Gopal Nayani, Villa Owner
“Dear Elemental Village team
My comments or appreciation upon review of Jun’24 construction progress: the images and details represent the project’s transparency. Managing any housing project requires great organization, attention to detail, and effective project management—all of which your team has executed well. Thank you for sharing the status updates on a monthly basis.”
★★★★★
Mohan Head of Infoservices (India)
Best subject matter experts and one of the best honest leaders in building trust.
★★★★★
Wider Range of Real Estate Solutions
The Elemental Realty has grown and evolved across three key areas:
- Asset Classes: It has expanded beyond residential apartments and villas to include office spaces and warehousing, offering a wider range of real estate solutions.
- Transparency: The company’s commitment to openness has strengthened, with regular quarterly interactions and monthly unit-level updates and newsletters shared with customers.
- Service Approach: It has shifted from viewing real estate as just a product to treating it as an ongoing service, focusing on building long-term relationships and continued support for customers.
Milestones and Success Stories
Elemental Realty has built a strong reputation for trust, transparency, and reliability, serving over 200 clients across its residential, commercial, and industrial developments. Its commitment to quality is strengthened through partnerships with industry leaders like Tata, whose world-class engineering practices, premium materials, and proven durability enhance the performance and longevity of Elemental project. This dedication to excellence is further reflected in the company’s high repeat-business rate.
At Elemental #337, a couple of customers doubled their investments by expanding their office spaces within the development. At Elemental Village, 12 customers purchased through referrals from existing buyers, with some even choosing to buy multiple villas. These stories underscore Elemental Realty’s customer-first philosophy and its focus on delivering sustainable, functional, and thoughtfully designed environments.
Delivery & Construction Milestones
- 0.7 million sq. ft. successfully delivered
- 0.6 million sq. ft. currently under construction
- 1.1 million sq. ft. upcoming in the pipeline
The onsistent performance of Elemental Realty has strengthened its market credibility and earned the organisation the Great Place to Work certification for three consecutive years, highlighting its collaborative, innovative, and people-centered culture.
With an unwavering focus on quality, trust, and customer satisfaction, Elemental Realty continues to gain recognition at both the company and leadership levels, reinforcing its position as a forward-thinking and dependable force in the real estate sector.
Awards and Recognitions:
- Featured in LiveMint’s “Top 10 Brands Redefining Success in 2024,” recognizing Elemental Realty’s innovation and commitment to customer satisfaction.
- Acknowledged for delivering high-quality, sustainable, and well-planned real estate solutions that meet diverse customer needs across residential, commercial, and industrial sectors.
- Listed among “Leading Real Estate Developers in South India” by Construction Architecture Update (Dec 2023).
- Awarded “Emerging Developer of the Year (South India)” at the 8th India Property Awards 2023 by the India Business Excellence Institute (IBE).
- Featured in CEO Insights as one of the “Top 10 Real Estate Startup Leaders 2022.”
- Recognized by CEO Insights among the “Top 10 Real Estate Entrepreneurs 2020.”
Together, these achievements reflect the shared vision of Arun Aleti and Elemental Realty: to redefine modern real estate through transparency, innovation, and sustainable, customer-focused development. Their track record of trust, repeat clients, and industry recognition underscores a commitment to delivering spaces that truly enhance the quality of life.
Projects that Reflect Quality and Vision
In the near future, Elemental Realty is set to launch a new apartment project featuring 248 units in one of Hyderabad’s most promising locations. The company continues to maintain a balanced portfolio that includes saleable assets, such as premium residential developments, and income-generating assets like office spaces and warehouses.
Some of Elemental Realty’s most notable projects include:
- Elemental Earthwoods (Kokapet): A 1.4 lakh sq. ft. residential development offering well-planned 2 & 3 BHK apartments designed for modern, sustainable living. IGBC Gold-rated, the project emphasizes natural ventilation and energy efficiency, highlighted by its iconic green-wall façade, spacious balconies, and eco-friendly building systems. Elemental Earthwoods brings together smart design, comfort, and environmental responsibility in one thoughtfully crafted community.
- Elemental Village (Patancheru): A 15-acre community of 251 luxury villas that brings together modern living and a serene, nature-led environment. The 100% Vastu-compliant design is enriched with bay windows, skylights, private gazebos, and more than 7,000 trees spread across the development. With landscaped open spaces, a well-equipped clubhouse, jogging track, and round-the-clock security, Elemental Village offers a thoughtfully crafted, tranquil lifestyle experience.
- Orchards@Kollur: A premium villa community inspired by tropical, climate-responsive architecture. Designed like an orchard, lush, airy, and intentional, it blends shade, cross-ventilation, and greenery to create naturally comfortable homes. With simple yet thoughtful materials and seamless indoor-outdoor living, Orchards offers spacious, sustainable, nature-connected living for modern families.
- Elemental #337 (Nanakramguda): A landmark 2.5 lakh sq. ft. commercial office development crafted for adaptability, efficiency, and long-term value. This IGBC Gold-rated building is thoughtfully designed with expansive natural light, lush green pockets on every floor, multi-level stilt parking for seamless movement, and flexible floor plates that cater to diverse business needs.
- Elemental Warehouse – Bachupally: Purpose-built by Elemental Realty for Amazon, this state-of-the-art 25,000 sq. ft. logistics facility is engineered to support high-volume, time-sensitive industrial operations. It functions as Hyderabad’s largest last-mile delivery station, strengthening Amazon’s e-commerce network and enabling faster, more efficient deliveries across the city.
- Elemental Warehouse – Kottur: A 2.5 lakh sq. ft. large-scale logistics hub supporting industrial and e-commerce activities with robust infrastructure and excellent accessibility.
With around 2.4 million sq. ft. of completed, ongoing, and signed projects, Elemental Realty plans to double its footprint within the next three years. Its offerings range from ₹1 crore apartments to premium villas priced between ₹4–5 crores, catering to a wide range of customers.
Advice to Emerging Business Leaders and Professionals
Arun Aleti believes that entrepreneurship is a delicate balance of courage, clarity, and self-belief. It begins with the willingness to take bold risks, but equally with the wisdom to pause, reflect, and course-correct when needed. He encourages aspiring leaders to anchor themselves in a clear vision one that excites them, challenges them, and pushes them to show up with their best effort every day.
Resilience, he says, is non-negotiable. Challenges will come, markets will shift, and plans will evolve, but the ability to stay grounded and persistent makes all the difference. Arun Aleti also emphasises the power of strong teams: surrounding yourself with people who bring diverse strengths, think independently, and grow alongside the organisation.
He advocates for continuous learning, staying curious, embracing new ideas, and being open to change. Small, consistent improvements whether in mindset, processes, or skills compound over time and shape extraordinary outcomes. For Arun, long-term success isn’t built overnight; it’s built through steady progress, thoughtful decisions, and unwavering commitment to becoming better each day.
Quick Takes
- One tool or app you would recommend to professionals in your industry:
- LivSyt, Zoho CRM
- One quote that motivates you the most:
- Power of continuous improvement
- (1.01)^365 = 37
- (0.99)^365 = 0.025
- One piece of advice you would offer to upcoming entrepreneurs or future business leaders:
- Have risk apetite, clearly define where to step back.
- One movie or book you recommend everyone in business or leadership should experience:
- The Big Leap: Conquer Your Hidden Fear And Take Life To The Next Level
- Book By Gay Hendricks
Arun Aleti’s 5 Impactful Business Mantras
- Build with Transparency: Always keep customers informed, from timelines to costs, ensuring trust and credibility.
- Prioritize Functionality: Design spaces that balance aesthetics with practicality, comfort, and sustainability.
- Embrace Innovation: Leverage modern technology, materials, and design solutions to enhance efficiency and quality.
- Adapt with Resilience: Respond to market shifts, challenges, and opportunities with agility and persistence.
- Invest in Teams: Strong, skilled, and motivated teams are the backbone of long-term success and consistent delivery.
