“Leadership means being a bridge between what is and what can be”
Ajay Rawat
For Ajay Rawat, this isn’t just a quote, it’s a lived philosophy. As the visionary Founder, Director, and CEO of DEK & Mavericks Green Energy Limited, Ajay has redefined what it means to lead in the modern energy era. From a high-powered corporate career to the frontlines of India’s clean energy revolution, his journey has been driven by a singular purpose: ‘To transform potential into progress and vision into impact.’ At a time when the world needs sustainable solutions, Ajay stands out as a catalyst for change, not just building a company, but building a movement.
Rise in Green Energy
From the beginning, Ajay’s journey was less about titles but more about purpose. With a rich background across industries and a global leadership role as Vice President at a multinational company, Ajay’s career was on a high-growth track. Yet, in 2019, he chose to pivot, stepping away from the corporate world to pursue a purpose-driven path in clean energy.
He founded DEK & Mavericks Green Energy Limited with a simple but powerful belief: clean energy should be accessible, reliable, and transformative for every household, factory, and community. What started as a vision soon evolved into a movement, with the company installing over 300 MW of solar capacity across 25+ locations.
Numbers only tell part of the story. The true measure of leadership is in the lives touched, the senior citizens in a housing society powered by solar, the teams empowered by a culture of innovation, and the future generations who will inherit a cleaner planet. Ajay’s leadership is grounded in values, resilience, innovation, and social impact.
Making Green Energy Accessible Since 2019
DEK & Mavericks Green Energy Limited was founded in 2019 with a mission to make clean, reliable, and transformative energy accessible to all. At its core, the company believes that doing good for the planet and doing well in business can—and should—go hand in hand.
Built on a culture of innovation, agility, and ethical integrity, DEK & Mavericks Green Energy delivers customized, end-to-end solar solutions for residential, industrial, and utility-scale clients. The company emphasizes transparency, safety, and continuous learning as non-negotiable values.
Key Milestones:
- Installed Capacity Growth:
- Expanded from 12 MW in FY 21-22 to 250 MW in FY 24-25, with 300+ MW installed across 25+ locations.
- Notable Projects:
- Commissioned the company’s first utility-scale solar farm, a major leap in operational capability.
- Installed 93 kW solar system for a senior-citizen housing society—an emotional milestone that exemplified the company’s social impact.
These milestones illustrate DEK & Mavericks’ evolution from a startup to a purpose-driven energy leader, fueled by innovation, resilience, and a commitment to a greener future.
Innovation as a Strategic Advantage
Ajay Rawat has faced several challenges during his journey in the organization. Navigating complex regulations in the renewable energy sector has been significant, as compliance often delays project timelines and increases costs. Additionally, the competitive landscape demands differentiation through innovative solutions and superior customer service.
Integrating advanced technologies into their solar solutions presents its own set of challenges. Although Ajay emphasizes the need for the right tools to enhance efficiency, implementing new technologies can be resource-intensive. Educating clients about the benefits of solar energy and overcoming skepticism is another hurdle, requiring strong relationships and transparent communication.
Despite these challenges, Ajay views obstacles as opportunities for growth and innovation. His leadership aims to build a resilient culture that not only overcomes these challenges but also strengthens its commitment to delivering sustainable energy solutions.
Impressive Trajectory Growth
Ajay’s leadership has demonstrated remarkable financial growth over the past four years.
Revenue Growth
- FY 21-22: ₹18 Lakhs
- FY 22-23: ₹1,800 Lakhs (100x growth YoY)
- FY 23-24: ₹3,060 Lakhs (70% growth YoY)
- FY 24-25: ₹15,004 Lakhs (490% growth YoY)
Installed Capacity
- FY 21-22: 12 MW
- FY 22-23: 34 MW
- FY 23-24: 64 MW
- FY 24-25: 250 MW
Employee Strength
- FY 21-22: 9
- FY 22-23: 18
- FY 23-24: 35
- FY 24-25: 110
Client Partnerships That Drive Renewable Progress
Ajay Rawat places significant emphasis on strategic partnerships and collaborative growth as key pillars of DEK & Mavericks Green Energy Limited’s long-term vision. Under his leadership, the company actively seeks to forge alliances with industry leaders, technology providers, and supply chain partners to enhance its service offerings and operational efficiency.
A notable milestone in this direction is the company’s upcoming Initial Public Offering (IPO), a move that reflects growing investor confidence and signals a new phase of expansion. With over 50 investors already secured during the private placement phase, the IPO will enable the company to scale its capabilities, enter new markets, and invest further in cutting-edge solar technologies.
DEK & Mavericks Green Energy remains committed to nurturing long-term relationships with clients and stakeholders. These collaborations not only bring complementary expertise but also create opportunities for innovation, cost optimization, and delivery of high-impact renewable energy solutions. Through strategic alignment and shared values, the company aims to drive sustainable growth and contribute meaningfully to the global clean energy transition.
Strategic Expansion Across Solar Markets
Under the strategic direction of Ajay Rawat, DEK & Mavericks Green Energy Limited has laid out a robust growth plan focused on expanding its footprint in utility-scale solar projects, strengthening technological capabilities, and entering new geographic markets across India and beyond. The company aims to enhance the affordability and accessibility of solar solutions for residential, commercial, and industrial segments, while maintaining a sharp focus on innovation and operational excellence.
To ensure alignment with its long-term vision, the company closely monitors a comprehensive set of key performance indicators (KPIs). These include project execution timelines, solar power generation efficiency relative to commitments, the number of new client acquisitions, repeat business from existing customers, and adherence to safety and compliance standards. Beyond financial metrics, Ajay Rawat emphasizes people-centric indicators that reflect the company’s commitment to culture, team development, and stakeholder satisfaction.
This data-driven approach enables DEK & Mavericks to not only evaluate its current performance but also anticipate future challenges and opportunities, reinforcing its position as a forward-thinking leader in the green energy sector.
Tech-Enabled Growth Across All Installations
Innovation and digital transformation are at the heart of DEK & Mavericks Green Energy Limited’s strategic vision under the leadership of Ajay Rawat. The company is committed to leveraging advanced technology to enhance operational efficiency, optimize performance, and deliver intelligent, customized solar solutions. From implementing a tailored ERP system that streamlines multi-site project execution and inventory management to adopting sophisticated design tools and real-time plant monitoring systems like SCADA, the company is embracing a future-ready mindset. These tools not only improve accuracy and speed but also ensure reliability and scalability across residential, industrial, and utility-scale installations.
The broader green energy industry is undergoing a dynamic shift, driven by decentralization, digitization, and sustainability. Trends such as the rise of decentralized solar systems, smart grids, AI-powered energy management, and next-generation storage solutions are reshaping how energy is produced, distributed, and consumed. Increasing demand for affordable, efficient, and clean energy, coupled with stronger ESG mandates and government incentives, is pushing companies to adopt greener, smarter practices.
Ajay Rawat has positioned DEK & Mavericks Green Energy at the forefront of this transformation. By integrating digital innovation with sustainability, the company not only meets the current demands of the market but also anticipates future needs, ensuring long-term impact and leadership in the clean energy transition.
Leadership That Inspires Growth and Responsibility
Ajay Rawat’s leadership philosophy is grounded in purpose-driven strategy, ethical conduct, and long-term impact. He upholds the belief that leadership is not merely a position of authority but a commitment to serve — to inspire teams, enable growth, and deliver meaningful change.
He emphasizes creating a workplace culture anchored in integrity, transparency, and continuous improvement. Under his leadership, the organization has adopted a zero-tolerance approach toward compromise on ethics, safety, and performance standards. Mr. Rawat advocates for empowering individuals through knowledge, accountability, and a shared sense of purpose, ensuring that each stakeholder contributes meaningfully to the company’s mission.
Central to his leadership is the idea of resilience — the ability to adapt swiftly, learn from setbacks, and continuously innovate. He maintains that the success of a clean energy enterprise is not measured solely in numbers but in the positive, tangible outcomes delivered to communities and the environment. Through this lens, he guides DEK & Mavericks Green Energy as both a business entity and a catalyst for sustainable transformation.
Ajay Rawat’s leadership philosophy—rooted in service, impact, and long-term vision—has shaped the company into a fast-growing force in the APAC green energy sector. DEK & Mavericks Green Energy stands apart not just for its technical excellence, but for its unwavering commitment to reducing carbon footprints, empowering communities, and building a cleaner, more sustainable future.
His leadership has emerged as a dynamic force in India’s renewable energy sector. The company’s growth story is defined not just by numbers but by meaningful impact, innovation, and community empowerment.
Staying Grounded Through Passion for Exploration
Ajay Rawat has a balanced work-life approach and he maintains it through his love for travel. Exploring new destinations, meeting people, and experiencing diverse cultures allow him to unwind and gain fresh perspectives.
“Travel isn’t just my escape—it’s my recharge. Every journey offers a new perspective, helping me return to work more focused, balanced, and creatively energized.”
Ajay Rawat
Ajay is guided by two key quotes. The first,
“Life is not about how hard you hit. It’s about how hard you can get hit and keep moving,”
helps him embrace setbacks with resilience. The second,
“The best way to predict the future is to create it,”
motivates him to drive innovation, particularly in the green energy sector, and shape the future he envisions. By integrating personal passions with his professional goals, Ajay ensures a sustainable balance that fuels his success.
Leading With Purpose, Beyond Profit
Ajay Rawat envisions his legacy as one that transcends business success, focusing on creating lasting opportunities for others, especially within the renewable energy sector. He seeks to inspire future leaders to build organizations that do more than just profit—they should uplift communities, contribute to environmental sustainability, and foster innovation. For him, true leadership is about shaping a future where businesses play a pivotal role in the betterment of society.
As for DEK & Mavericks Green Energy Limited, Ajay’s vision for its legacy is clear: to be at the forefront of the global shift to clean energy. He hopes the company will be remembered for its unwavering commitment to making renewable energy accessible, transformative, and impactful for communities and businesses alike. Through this vision, DEK & Mavericks Green Energy aims to leave a powerful and enduring mark on the green energy movement, proving that sustainable progress is not just possible, but essential for the future of the planet.
Open Letter from Ajay Rawat
Dear Future Leaders,
Entrepreneurship in green energy isn’t easy—but it’s for those driven by purpose and impact. Expect challenges, setbacks, and uncertainty. These aren’t signs to quit, but opportunities to grow. Adapt, learn, and lead with integrity. Question the status quo—innovation starts there. True leadership means amplifying unheard voices, not just speaking louder. Surround yourself with those who inspire growth and share your mission. Collaboration is more powerful than competition. Above all, remember why you began: sustainability isn’t a trend—it’s a responsibility. Lead boldly, act with purpose, and be the spark for a cleaner future.
Warm regards,
Ajay Rawat,
Founder, Managing Director & CEO
DEK & Mavericks Green Energy Limited
5 Takeaways from Ajay Rawat’s Leadership Journey
- Purpose-Led Journey: Ajay Rawat left a corporate career to pursue clean energy with a mission to make it accessible and impactful.
- Rapid Growth: DEK & Mavericks scaled from 12 MW to 250 MW in four years, delivering meaningful renewable energy solutions.
- Tech-Driven Innovation: The company leverages ERP, SCADA, and digital tools to boost solar efficiency and project execution.
- Resilient Leadership: Ajay overcame regulatory and tech adoption challenges through innovation and strong client focus.
- Culture & Collaboration: Built on ethics and partnerships, the company fosters transparency, learning, and sustainable growth.
