In an unusual turn of events, Google’s upcoming Pixel 10 smartphone has been prematurely revealed, courtesy of a commercial shoot leak. The leak originated from a now-deleted post by user @MarksGonePublic on X (formerly Twitter), which was quickly captured and reported by 9to5Google before being removed. The post included behind-the-scenes photos and storyboards that explicitly identified the device as the Google Pixel 10. According to the leaker, the event was a full-scale ad shoot for the new model, complete with the tagline “Ask more of your phone.” This slogan suggests a continued emphasis on artificial intelligence, in line with recent Gemini AI announcements at Google I/O 2025.
Design and Hardware Parallels with Pixel 9 Series
Photos from the shoot reveal a design nearly identical to the Pixel 9 Pro, hinting at only minor visual updates in the Pixel 10. Notably, the Google Pixel 10 appears to feature a triple-camera setup similar to the Pro variant of its predecessor. Button placements, including the power and volume controls, remain unchanged. The unit in the shot appears to be in Google’s signature Obsidian (black) color. Historically, Google has released the Pixel series in a standard palette of Obsidian, Porcelain (white), and two seasonal colors. Last year’s Pixel 9 base model included Peony and Wintergreen options, leading to expectations that Google will continue this trend with fresh color variants for the Pixel 10.
Launch Timeline and Google’s Leak-Prone History
The Google Pixel 10 is expected to officially launch around August 2025, following the same release schedule as last year’s Pixel 9. As the launch nears, industry watchers anticipate a surge in leaks and rumors. However, this particular leak, originating from a production set rather than a supply chain or security mishap, marks a new chapter in Google’s long history of premature reveals. Previous incidents included units stolen from delivery trucks and factory leaks months before official announcements. Yet, a leak emerging from a commercial shoot this far ahead of schedule is unprecedented, highlighting ongoing challenges in keeping flagship products under wraps.
In the ever-leaky world of tech, it seems even Google’s own marketing efforts can’t avoid the spotlight, intentionally or not.
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