Good nutrition isn’t just about keeping animals healthy—it directly affects food safety, farm productivity, and even human health. When animals get the right balance of nutrients, they grow stronger, fight off diseases better, and produce higher-quality meat, milk, and eggs. But when nutrition falls short, immunity weakens, diseases spread more easily, and the entire food chain is at risk. Outbreaks like African Swine Fever (ASF), Foot and Mouth Disease (FMD) and Avian Influenza (AI) show how livestock health can directly impact farmers, consumers, and food supplies.
Science-backed nutritional solutions can make all the difference—improving gut health, driving performance, and making farming more sustainable. With growing consumer demand for ethical and responsible food production, prioritizing better nutrition isn’t just an option—it’s the key to healthier animals, safer food, and a stronger, more resilient food system.
That’s where Hamlet Protein, led by CEO Erik Visser, is making an impact. As a global leader in animal nutrition, Hamlet Protein specializes in high-quality soy-based protein ingredients designed to support young animals like piglets, chicks, and calves. These solutions promote healthy growth, improve digestion, and enhance overall performance. Expanding from its Danish roots, Hamlet Protein now operates globally, with production facilities in Denmark and the U.S., forging strong partnerships and refining nutritional strategies for different species.
Sustainability is at the core of its operations, with energy-efficient production, reduced emissions, and support for antibiotic-free farming. The company has seen strong growth in markets like Asia, North America, and Latin America, driven by the rising demand for cost-effective and environmentally friendly nutrition solutions. With its focus on innovation, research, and sustainability, Hamlet Protein is helping producers improve efficiency while shaping a healthier, more sustainable future for animal nutrition and global food production.
A Healthier, More Resilient Food System
Hamlet Protein is dedicated to advancing animal nutrition with high-quality ingredients, helping farmers enhance animal health, performance, and sustainability. By focusing on young animal nutrition, the company ensures better digestion, stronger immunity, and improved feed efficiency. Its science-backed solutions address key challenges in modern animal rearing, providing nutritional and economic benefits.
Here’s how Hamlet Protein makes a difference:
- Young Animal Nutrition: Tailored solutions for piglets, chicks, and calves to ensure optimal growth and performance.
- Global Presence: Serving customers worldwide with production facilities in Denmark and the U.S.
- Science-Driven Approach: Research-backed products meeting the highest nutritional and functional standards.
Hamlet Protein’s goal is to provide sustainable, highly digestible protein sources that optimize gut health, improve feed efficiency, and reduce the environmental footprint of animal rearing.
From Danish Roots to Global Leadership
Hamlet Protein has built its reputation on technical excellence, but long-term success requires more than just high-quality products. To grow from a Danish company into a global leader, the company has focused on strengthening its market position by tailoring solutions to meet the unique challenges of export markets and expanding its international reach through enhanced sales and marketing strategies.
Continuous investment in people, production, and processes has been a priority, with a strong emphasis on recruiting top talent, expanding production capabilities for greater efficiency, building a distribution network to improve market access,and developing a diverse product portfolio for various animal species. Beyond providing high-quality products, Hamlet Protein supports its customers by offering the latest scientific insights and nutritional guidance. This way the company supports producers and feed manufacturers in improving animal productivity and health. By integrating these strategic efforts, Hamlet Protein has established itself as a trusted partner in the global animal nutrition industry.
Boosting Productivity Responsibly
The animal nutrition industry faces growing pressure to improve efficiency, sustainability, and resource management. Hamlet Protein addresses these challenges with innovative solutions that enhance nutrient absorption, reduce waste, and lower feed costs.
With sustainability at its core, the company develops environmentally friendly products that support responsible farming. It’s “More with Less” approach helps producers improve feed conversion ratios, increasing productivity while using fewer resources.
By continuously optimizing its formulations through scientific research, Hamlet Protein ensures optimal animal performance. These efforts help animal protein producers and feed producers keep up with the changing needs of modern farming while staying efficient and sustainable.
Improve Gut Health with Clean, Effective Feed
Optimal gut health is crucial for young animals, directly influencing their growth, disease resistance, and long-term productivity. Poor digestion can lead to nutrient loss, weakened immunity, and increased health risks, making it essential to provide the right nutritional support in the early life stage.
Hamlet Protein addresses these challenges with soy protein specialty ingredients that minimize anti-nutritional factors (ANF), ensuring better digestion and faster protein absorption. Minimizing digestive stress during early development helps farmers raise more resilient animals, leading to improved performance, and ultimately increased profitability.
Reducing Emissions
Sustainability is at the core of Hamlet Protein’s operations, ensuring a positive contribution to animal agriculture while minimizing environmental impact. The company’s production facilities in Denmark and the U.S. are designed to reduce emissions. Excess heat from the Danish facility is repurposed to provide heating for over 3,000 homes in Horsens, Denmark. By promoting natural gut health, Hamlet Protein’s products help reduce reliance on antibiotics in animal rearing. Improved protein digestion efficiency lowers nitrogen excretion, reducing the environmental impact of animal production. These initiatives reflect Hamlet Protein’s commitment to sustainable farming, benefiting animals, farmers, and the planet.
Global Research Collaborations
Scientific research is central to Hamlet Protein’s product development. The company collaborates with leading international research institutions, test farms, and customers to ensure the effectiveness of its products.
Key focus areas include:
- Protein Kinetics Research: Studying speed of digestion and its impact on nutrient absorption.
- Gut Health Optimization: Exploring the microbiome’s role in strengthening animal resilience.
- Performance Testing: Testing ingredients to see how they affect growth and feed efficiency.
By applying the latest scientific advancements, Hamlet Protein continues to develop innovative solutions for the animal nutrition industry.
Advancing Animal Nutrition
Hamlet Protein is continuously innovating to stay ahead of industry demands, focusing on solutions that enhance animal health, performance, and sustainability.
Recent developments include:
- Protein Kinetics in Feed Formulation: Enhancing digestion by optimizing feed formulations based on digestion speed.
- Turkey Feed Innovations: Expanding solutions to meet the specific nutritional needs of turkey producers.
- Calf Starter Feed: Latest university research shows the importance of selecting the right protein source for calf nutrition.
These advancements reflect Hamlet Protein’s commitment to continuous improvement and customer-driven innovation.
Rapid Expansion
Hamlet Protein is actively exploring opportunities to expand its market presence and enhance its product offerings. By strengthening global partnerships with leading feed manufacturers, expanding research collaborations to drive innovation and investing in new production technologies, it aims to improve efficiency and scalability. As demand for high-quality animal nutrition continues to rise, these efforts ensure the company remains at the forefront of industry advancements.
This strategic approach has already led to significant growth, particularly in the Asia-Pacific region, where the demand for sustainable animal protein and advanced nutrition solutions is increasing rapidly. In North America, expansion has been fueled by the shift toward antibiotic-free production systems and efficiency-driven feed strategies. Meanwhile, Latin America has emerged as a key market, especially in poultry and swine farming, with a strong emphasis on gut health and feed optimization. Across all regions, growing consumer awareness, stricter regulations, and the need for cost-effective, sustainable nutrition solutions continue to drive market expansion, positioning the company for long-term success.
Moving Towards Antibiotic-Free Farming
The animal nutrition industry is evolving rapidly, with several key trends shaping its future. Sustainability is becoming a top priority as producers increasingly seek environmentally friendly feed solutions. There is also a growing focus on gut health and antibiotic-free nutrition, with natural alternatives gaining popularity. Additionally, advancements in feed formulation are enabling more precise, personalized nutrition solutions for livestock. By staying ahead of these developments, Hamlet Protein remains committed to driving innovation in animal nutrition.
Innovative Solutions for Healthier Livestock
Hamlet Protein CEO Erik Visser emphasizes that the future of animal farming depends on a balance between productivity and sustainability, with high-quality nutrition playing a crucial role. Under his leadership, Hamlet Protein remains committed to delivering scientifically backed nutritional solutions that enhance animal health and performance while minimizing environmental impact. By focusing on innovation, responsible resource use, and strong customer partnerships, Hamlet Protein helps animal protein and animal nutrition producers meet the growing global demand for sustainable and efficient farming. With a clear vision for the future, Erik and his team continue to position Hamlet Protein as a trusted partner, providing expertise and forward-thinking solutions to navigate evolving industry challenges.
A Mindset of Persistence
Erik prioritizes people over processes, taking a hands-on approach to leadership by actively working alongside his team to understand the business and its customers. He builds high-performance teams with strong personal commitment, high energy, and a sense of humor. His belief that “No is just the beginning of Yes” highlights his adaptability across different countries and cultures, as well as his persistence in overcoming challenges. With experience in blue-chip companies and mid-sized organizations, he knows when to shift from strategy to action. Motivated by challenge and complexity, he consistently chooses leadership roles in dynamic and uncertain environments rather than staying in a comfort zone.
Healthy Animal = Healthy Business
Fuel your livestock with Hamlet Protein’s science-backed nutrition—better digestion, stronger immunity, and maximum feed efficiency for a healthier, more profitable farm!
Get in touch: Hamlet Protein
Hamlet Protein’s 5 Business Mantras
- Science-Driven Nutrition: Enhancing gut health and growth with research-backed solutions.
- Sustainable Solutions: Reducing emissions, improving feed efficiency, and supporting antibiotic-free feed formulations.
- Global Reach: Adapting nutrition strategies for diverse markets with facilities in Denmark and the U.S. and local experts across the world
- Innovation: Advancing protein kinetics and specialized nutrition to meet industry demands.
- Strong Partnerships: Collaborating with experts to deliver high-performance nutrition solutions.
