Some visions aren’t born from market gaps or business models—they emerge from seismic moments that shake the human spirit. When creativity fuses with purpose, and storytelling is used not just to entertain but to heal, a different kind of innovation takes shape. Today, where the creative landscape is shifting, where technology often outpaces emotion, there’s a growing hunger for something more enduring—something that speaks to the collective human experience.
This is where the work begins—not in boardrooms, but in moments of reflection, resilience, and radical imagination. At the confluence of cosmic awareness, emotional truth, and multimedia artistry, a new kind of storytelling platform is unfolding. And at the helm of this vision is Jake Ohama, Director and the force behind RABBITWARREN ANIMATION STUDIOS, who is reimagining animation as a messenger of hope, unity, and timeless meaning.
From Earthquake Relief to Global Impact
Jake Ohama’s path didn’t follow the usual script. It all began with a single question that emerged in response to the 1995 Great Hanshin-Awaji Earthquake. At the time, Jake was a USC student living thousands of miles from the destruction he saw on the news, yet he felt a strong urge to help. What started as a student-led relief project soon became a pivotal experience—one that sparked a lifelong commitment to meaningful, purpose-driven storytelling.
What followed was a trail of innovation—launching the Kobe Collection and Tokyo Girls Collection to help revive Japan’s fashion and textile industries, and leading major digital campaigns for global brands like Louis Vuitton, Cartier, and Coca-Cola.
But the true turning point came in 2022 with the launch of the UNCONDITIONABLE PROJECT in Hiroshima, a symbol of peace; and now it has been running for three years. From it emerged RABBITWARREN, an animation studio on a mission to foster empathy and courage through timeless stories. More than content, these narratives carry a message: that humanity must evolve beyond conflict.
For Jake, animation isn’t just art—it’s a vehicle for a lasting legacy of hope.
Animation with a Heartbeat
At the heart of RABBITWARREN lies a purpose far beyond animation—it’s a mission to awaken a universal consciousness through storytelling. Founded in Hiroshima, a city that embodies both devastation and peace, the studio’s journey began with the UNCONDITIONABLE PROJECT (UCDNBL), a visionary movement committed to building a conflict-free, compassionate world. RABBITWARREN became the first artistic expression of that movement—a multiverse of metaphorical tales designed to resonate across generations.
Unlike traditional animation studios driven by entertainment or commerce, RABBITWARREN sees itself as a messaging vehicle. Its narratives are not merely stories; they are gentle revolutions—crafted to ignite small acts of courage, spark empathy, and champion the belief that love, unity, and abundance are not conditions to be earned, but states of being to be remembered.
From concept to execution, every project is infused with emotional truth, reflecting a deep urgency: to remind humanity of its shared journey on this fragile planet, and to leave behind a message that could endure for the next 100, even 300 years. In a world increasingly disconnected, RABBITWARREN exists as a quiet but powerful reminder—we are all one, and the stories we tell can heal.
The Studio Built on Empathy, Courage, and Vision
RABBITWARREN ANIMATION STUDIOS distinguishes itself through a mission-driven approach that prioritizes emotional resonance and long-term impact over commercial urgency. Unlike conventional animation studios focused solely on entertainment or profitability, RABBITWARREN positions itself as a storytelling platform dedicated to conveying messages of unity, courage, and an “Unconditionable Heart.”
Though still in its early stages, the studio embraces its identity as a challenger in the animation industry—one that is unafraid to experiment and evolve. Its foundation is built upon decades of cross-industry experience, particularly in fashion, e-commerce, and large-scale event production. This unique background has shaped a creative ecosystem where artistic expression and strategic vision coexist.
With past successes including ventures like Tokyo Girls Collection and digital platforms that reached tens of millions of users, RABBITWARREN is equipped with the expertise to scale. Yet, it remains committed to its original purpose: to inspire generational change through meaningful, enduring content. In this way, RABBITWARREN stands not only as an animation studio but as a cultural movement in the making.
Pivotal Milestones that Shaped a Creative Legacy
From revitalizing regional economies to revolutionizing global fashion PR — a journey of innovation, influence, and impact.
1. Kobe Collection (2002)
- Partner: Mainichi Broadcasting System
- Purpose: Economic revival of Kobe post-earthquake
- Impact: Boosted the Kansai region’s textile industry
2. Tokyo Girls Collection (2005 – Present)
- Initiated At the Request Of: Ministry of Economy, Trade and Industry (METI)
- Timing: Aligned with Hiroshima Memorial Week
- Legacy:
- Over 20 years running
- Millions of attendees
- Officially supported by MOFA, Tokyo Govt., JETRO
3. Louis Vuitton Japan (2006)
- Project: World’s first mobile e-commerce site
- Note: Originally under NDA (now public)
- Innovation: Pioneered luxury mobile retail
4. Cartier Global
- Scope: Advertising + First global mobile site
- Significance: Elevated brand experience on mobile
5. Coca-Cola Japan
- Achievement: Sold tens of millions of bottled drinks in 2 months
- Focus: Nationwide PR and marketing success
6. Colette Paris – Japan Market
- Role: Full e-commerce operations for the world’s top fashion select shop
- Contribution: Japanese market expansion & digital growth
7. Kitson LA (U.S.)
- Challenge: The Brand had lost relevance
- Turnaround:
- Rebranded through PR
- Generated $200M+ in handbag sales in 9 months
8. UCDNBL PROJECT & RABBITWARREN
- Built Upon: Two decades of branding, marketing & global collaborations
- Vision: Innovative storytelling and next-gen creativity at scale
Self-Funded, Soul-Driven
As a newcomer in the animation industry, RABBITWARREN faces the typical hurdles of building brand recognition while staying true to a mission-driven vision. Unlike studios focused on commercial output, the company prioritizes emotional depth and long-term impact—an approach that demands patience and careful alignment between message and execution.
One significant challenge has been managing overwhelming interest from global partners. Despite receiving over 190 proposals for licensing and collaboration, Jake Ohama has intentionally paused external engagements, choosing to protect the integrity of the brand. Operating without pressure from shareholders, the studio is largely self-funded—a rare but intentional move that allows creative freedom but adds pressure on internal resources.
Additionally, the team holds itself to high standards, constantly reflecting on how to improve their storytelling. This commitment to quality, while admirable, slows production in an industry that values speed.
Still, these challenges are embraced as part of the journey—one that seeks to leave a lasting legacy built on purpose, not pressure.
RABBITWARREN: A New Chapter, Written with Patience
- Unexpected Growth: We never expected to gain tens of millions of subscribers so quickly — we’re still catching up with our own success.
- Internal First: We haven’t fully analyzed what’s driving our success or where we still need to improve. We’re observing and learning.
- 190+ Proposals, All on Hold: Over 190 licensing, advertising, and partnership offers received globally — politely declined for now.
- No Licensing, Yet: Licensing brings responsibility. Without a complete internal understanding, we won’t make rushed decisions.
- Ad Revenue: Only from YouTube: We’ve never accepted external advertisements. What you see is 100% creator-funded content.
- Self-Funded, Not Shareholder-Driven: RABBITWARREN is fueled by personal and family capital — no corporate pressures, no external investors.
- A Slow, Intentional Path: No new business ventures until we reach 40–50 million subscribers. We’re taking it slow on purpose.
- Not Our First Exit: Past ventures included exits, IPOs, and corporate-backed growth. This time, we’re building without that script.
- The RABBITWARREN Philosophy: This isn’t about rapid monetization. It’s an experiment in organic, passion-led growth.
Empowerment Is the New Leadership
Jake Ohama’s leadership philosophy centers on empowering individual creativity and fostering autonomy. He believes that every person holds a unique imaginative potential, and a leader’s role is to provide vision, RABBITWARREN: A New Chapter, Written with Patience then step aside. At RABBITWARREN, each team member operates as an independent entity, cultivating a culture of shared ownership and accountability.
Rather than micromanaging, Jake creates an environment where creativity can flourish, trusting his team to align naturally with the company’s mission. His approach is rooted in the belief that we are all equal participants on what he calls the “Earth spaceship,” and that collaboration, not hierarchy, should define leadership.
Guided by a sense of global unity and urgency, Jake advocates for compassionate, purpose-driven leadership—one that transcends ego and focuses on leaving a meaningful legacy through action, empathy, and imagination.
AI as a Tool, Humanity as the Heart
At RABBITWARREN ANIMATION STUDIOS, technology and innovation are regarded as essential tools—but not as substitutes—for human creativity and emotional depth. The studio leverages advancements such as artificial intelligence to streamline aspects of the animation production process, yet it remains firmly grounded in the belief that true storytelling originates from lived experiences and authentic human emotion.
Jake Ohama emphasizes that while AI can suggest novel ideas based on historical data, it cannot convey the raw, transformative power of personal journeys. In his view, stories that endure across generations are those that reflect real failures, resilience, and rebirth—elements that no algorithm can replicate.
As the creative industry embraces automation, RABBITWARREN stands apart by integrating innovation without compromising the soul of its narratives. The studio remains committed to using technology as a supporting framework, never a creative replacement, ensuring that its messages resonate with timeless human truths rather than transient trends.
Unconditional Love as Creative Compass
RABBITWARREN ANIMATION STUDIOS, led by Jake Ohama, centers its mission on rekindling unconditional love and shared humanity through animation, viewed as a medium to convey timeless values across generations.
The studio rejects traditional hierarchies, promoting entrepreneurial ownership where team members operate independently, fostering accountability, autonomy, and creative freedom. This approach drives innovation while keeping everyone aligned with the studio’s mission.
Committed to long-term impact, RABBITWARREN prioritizes meaningful, emotionally resonant content that lasts for decades or centuries. This philosophy supports creative integrity and stable, evolving cross-cultural collaborations over chasing short-term trends.
Crafting a Conscious Multiverse Rooted in Unity and Abundance
RABBITWARREN ANIMATION STUDIOS is currently spearheading an ambitious multiverse animation initiative rooted in themes of unity, consciousness, and abundance. With a foundation in narrative-driven storytelling and emotional resonance, the studio envisions extending its message far beyond the screen. Drawing upon its team’s proven expertise in orchestrating large-scale events—ranging from intimate gatherings to festivals with over 150,000 attendees—RABBITWARREN is preparing to unveil a series of immersive experiences that blend physical and virtual environments. These events, tailored to resonate with the cultural and regional sensibilities of global audiences, will represent a new hybrid format—part animation showcase, part musical, part immersive theater.
While the studio has received over 190 proposals for licensing, advertising, and strategic collaborations from global companies, it has purposefully chosen to pause on external engagements. RABBITWARREN is committed to maintaining the integrity of its vision before entering into commercial agreements. With a mission to rekindle a spirit of peace and compassion through the concept of the “Unconditionable Heart,” the studio’s future partnerships will be carefully selected to align with this long-term objective, ensuring that every collaboration reinforces its core values and leaves a lasting, positive impact.
More Than Growth—A Movement in the Making
The global animation industry is poised for transformative growth over the next three to five years. With the market valued at over $30 billion in 2024, projections indicate a sharp upward trajectory, potentially exceeding $98 billion by 2037. However, industry leaders like Jake Ohama believe this figure may be a conservative estimate. As artificial intelligence, virtual reality, and metaverse technologies rapidly evolve, global engagement with digital content is expected to surge, potentially pushing the market size beyond $150 billion within the forecast period.
Jake Ohama and RABBITWARREN ANIMATION STUDIOS are preparing for this future by anchoring their efforts in timeless, message-driven content. While technological integration is inevitable, they remain focused on storytelling that resonates across generations—content that is both emotionally enduring and globally relevant. Positioned strategically in Asia, with roots in Singapore and expanding ties to India, RABBITWARREN is building a foundation not just to participate in the animation boom, but to shape its direction. Their long-term vision is to create narratives that last 100 to 300 years, transcending short-term trends and contributing to a more conscious and unified global culture.
Redefining Success Through Cosmic Perspective
Jake Ohama believes that true success is rooted not in material achievements but in the realization that all beings are fundamentally connected, as one collective energy. To him, Earth is not just a planet, but a shared spaceship journeying through the galaxy. With the likelihood of future communication with life beyond our stars, he emphasizes the urgency of evolving our mindset. For humanity to be ready, we must first recognize the futility of conflict and division on this small, fragile vessel we all inhabit.
An Open Letter to Every Dreamer Building a Business
Dear Dreamer,
“Anything you can imagine, you can create.” These words aren’t just a mantra — they are a blueprint. Every great venture starts with a flicker of imagination, a quiet idea nurtured in the heart before it ever becomes a reality.
In business, it’s easy to get swept away by strategy, numbers, and noise. But never forget: passion is your compass, and excitement is your fuel. The most successful journeys are led by those who honor what sets their soul on fire.
Believe in the wild ideas that wake you up at night. Trust in the energy that makes your heart race. Let your imagination run free, because within it lies everything you need to build, grow, and lead.
You are not just creating a business. You are bringing something into the world that only you can.
With purpose,
Jake Ohama,
Director
“Jake Ohama: The Visionary Redefining Animation as a Legacy of Peace and Purpose”
- Purpose Over Profit: A New Model of Animation Leadership
- Jake Ohama is pioneering a movement where animation is not driven by commercial urgency but by emotional depth, empathy, and a vision for generational healing.
- Built from Legacy, Fueled by Peace
- From leading global fashion platforms to launching storytelling initiatives in Hiroshima, Jake’s journey is rooted in transforming post-crisis moments into lifelong missions of unity and resilience.
- Unconditionable Storytelling: Narratives That Transcend Time
- RABBITWARREN’s content isn’t just creative—it’s constructed to endure for centuries, carrying messages of compassion, oneness, and hope across borders and generations.
- Leading with Cosmic Perspective and Creative Freedom
- Jake’s leadership eliminates hierarchy in favor of autonomy, shared ownership, and a belief that every person contributes equally to humanity’s collective story.
- Scaling Slowly, Impacting Deepl
- Despite global interest and over 190 collaboration offers, Jake has deliberately chosen a self-funded, patient path to preserve creative integrity and long-term purpose.
