As the digital landscape continues to evolve and cyber threats grow more sophisticated, the need for reliable and effective cybersecurity solutions that prioritize the user experience has never been greater. Recognized as the The Most Trusted Cybersecurity Company of the Year, Ping Identity has demonstrated unwavering commitment to safeguarding organisations against emerging cyber risks. With a proven track record of innovation, expertise, and dedication, the company secures digital identities for the world’s largest enterprises,empowering these businesses to thrive in a secure, frictionless digital environment. Ping Identity’s accolades reflect not only its technical proficiency but also clients’ trust in the company’s ability to protect their most valuable assets.
Overcoming the Challenges
Ping Identity CEO and founder Andre Durand welcomed the opportunity to discuss the challenges he faced when founding the company and how he overcame them to build a trusted brand in enterprise identity security. He highlighted that while the company has been focused on securing digital identities for over two decades, the foundational role of identity in security was not fully recognized in the early days.
One of the primary challenges was communicating the value proposition of a secure identity foundation and its connection to overall security. Identity management was primarily viewed as an IT practice, rather than a critical security component for the entire organization.
From IT Practice to Security Foundation
Andre explained that Ping Identity played a proactive role in educating the market about the importance of identity security. To accelerate industry understanding and awareness, the company initiated various consortias and industry conferences. This strategy helped bridge the gap between traditional IT practices and the emerging significance of identity as a fundamental security pillar.
Today, Ping Identity’s core mission is twofold: securing both human and non-human identities and minimising friction in the user experience. The company recognizes that identity is a cornerstone of trust in the digital world and strives to balance security with usability. By adhering to best practices and leveraging advanced techniques, Ping Identity aims to provide secure and seamless identity management solutions, and instil trust that the individual(s) in an interaction is truly who they claim to be. Over the past two decades, identity has gained increasing prominence as a critical component of digital security, and Ping Identity has been at the forefront of this evolution.
A Ping Identity Perspective
As the threat landscape has evolved, adversaries have increasingly targeted identity as a critical attack vector. To counter these threats, Ping Identity has invested in strengthening its security infrastructure and implementing advanced techniques to protect against attacks at every stage of the identity journey, from onboarding to authorization.
Large enterprises face unique challenges in identity security, including the need for scalable, high-performance solutions, complex IT environments, and the integration of diverse applications and technologies. Ping Identity addresses these challenges by leveraging its experience working with Fortune 100 companies. The company has invested in building a robust and resilient infrastructure, developing open standards for interoperability, and creating a vast library of integrations to connect with various applications.
Focus on Innovation and User Experience
Ping Identity’s approach to delivering robust, scalable identity and access management involves several key factors. Firstly, the company has invested heavily in developing a stable and comprehensive technology platform that can address the diverse needs of large enterprises. This platform-based approach simplifies identity management by encompassing the entire lifecycle of identities, from onboarding to offboarding.
Secondly, Ping Identity has focused on making its technology accessible through a SaaS delivery model, reducing the burden on customers to manage complex infrastructure. Additionally, the company is leveraging artificial intelligence (AI) and automation to streamline administrative tasks and enhance security.
To stay ahead of emerging threats, Ping Identity has prioritised the development of passwordless authentication solutions, such as FIDO2 biometrics. These technologies reduce the risk of phishing attacks and strengthen overall security. By investing in innovative solutions and staying ahead of industry trends, Ping Identity aims to provide its customers with the highest level of security and user experience.
The Evolution of Identity Security
To streamline the integration of identity services with other applications and services, Ping Identity has invested in orchestration technologies. This no-code/low-code approach simplifies the process of integrating identity into applications and designing user experiences, reducing the reliance on complex custom development.
Another key area of focus is risk and fraud detection. By leveraging advanced risk and fraud signals, Ping Identity enhances security and improves the user experience. Low-risk users can seamlessly access services without unnecessary friction, while high-risk users may undergo additional authentication steps.
In addition to traditional identity management, Ping Identity is investing in dynamic authorization. This approach enables real-time decision-making to determine user access based on various factors, including user behaviour, device health, and network conditions.
Furthermore, Ping Identity is helping make decentralised identity a reality, where individuals can securely store and share verifiable credentials on their mobile devices. This technology has the potential to streamline onboarding processes, improve security, and enhance privacy by putting individuals in control of their own personal data.
Enhancing Identity Security With AI
Ping Identity is leveraging AI to revolutionise identity and access management. The company recently debuted Helix, a strategic initiative that embodies their commitment to responsibly shaping the next generation of secure, AI-powered identity services. These AI agents will deliver secure innovation across the Ping Identity Platform and create a new level of trust by ensuring every interaction is authenticated and authorized.With Helix, Ping Identity clients can leverage AI’s productivity benefits while navigating and countering today’s evolving digital threats.
Helix services automate manual tasks, generates custom reports, and optimises security policies. By analysing vast amounts of data, Helix can identify potential security risks and recommend improvements to enhance both security and user experience.
Commitment to Performance and Reliability
Ping Identity prioritises strong partnerships to deliver exceptional value to its customers. The company collaborates with technology partners to develop integrations and improve the overall user experience. Strategic partnerships with major cloud providers like Google Cloud and Amazon Web Services ensure the reliability, scalability, and security of The Ping Identity’s Platform.
To meet the growing demand for identity security solutions, Ping Identity has invested in a robust and scalable infrastructure. The company’s products undergo rigorous testing and optimization to ensure they can handle the increasing number of identities and transactions. By focusing on performance, security, and reliability, Ping Identity is well-equipped to address the evolving needs of its customers.
To maintain high levels of customer satisfaction, Ping Identity emphasises a customer-centric culture. The company focuses on delivering exceptional customer experiences through effective communication, prompt support, and a commitment to customer success. By prioritising customer needs and continuously improving its products and services, Ping Identity has earned a strong reputation in the industry and continues to innovate to meet customers’ evolving needs.
Meeting the Demands of Digital Age
Ping Identity’s commitment to scalability and reliability has been driven by the demanding requirements of its large enterprise customers. The company’s products have undergone rigorous testing and optimization to ensure they can handle high volumes of traffic and complex use cases. Additionally, Ping Identity’s focus on multi-region deployments and disaster recovery strategies enhances the resilience of its services.
In response to increasing data privacy and security regulations, Ping Identity offers flexible deployment options to meet the specific needs of different organisations. Customers can choose to deploy the identity platform on-premises, in their own cloud environment, or as a multi-tenant SaaS offering. This flexibility allows organisations to maintain control over their data and comply with regulatory requirements.
By prioritising scalability, reliability, and security, Ping Identity empowers organisations to protect their digital assets and deliver seamless user experiences.
An Identity Security Leader
Ping Identity’s leadership position in the identity management industry can be attributed to several key factors. Firstly, the company maintains a strong customer focus, prioritising customer needs and building long-lasting relationships. Secondly, Ping Identity’s commitment to stability and reliability ensures that its solutions can withstand the evolving threat landscape.
To stay ahead of the curve, Ping Identity invests heavily in innovation. The company is at the forefront of emerging technologies like passwordless authentication, decentralised identity, and AI-driven automation. These innovations empower organisations to enhance security, improve user experience, and adapt to changing business needs.
As the cyber threat landscape continues to evolve, identity and access management will play an increasingly critical role in protecting digital assets. By focusing on innovation, security, and customer satisfaction, Ping Identity is well-positioned to address future challenges and maintain its leadership position in the industry.
Solving Complex Identity Challenges
As technology continues to evolve, so do the threats to digital security. One significant threat is the rise of deepfakes, which can be used to deceive, manipulate and impersonate individuals. To combat these challenges, Ping Identity is focused on innovation that stays a step ahead of bad actors to prevent increasingly fraudulent activity.
Ping Identity’s unveiling of Helix revolutionizes identity management in the AI era, empowering AI agents with their own unique identities. By provisioning AI agents with distinct identities, Helix ensures that every interaction is authenticated and authorized, creating a new level of trust and security in AI operations. With data minimization at its core, the AI agents are designed to process only the data necessary to achieve a specific outcome. This approach minimizes risk, protects user privacy, and ensures that AI-driven actions remain within the legal and ethical boundaries set by Ping Identity and its customers.
What’s Next for Ping Identity
The company is prioritising efforts to simplify the deployment and integration of its identity solutions. By reducing complexity and accelerating time to value, Ping Identity aims to empower organisations to achieve their security goals more efficiently. Additionally, the company is investing in emerging technologies such as decentralised identity and AI-powered automation to enhance security, privacy, and user experience.
When selecting an identity security partner, organisations should prioritise experience, expertise, and a strong focus on customer success. By aligning the right people, processes, and technologies, organisations can build a robust and resilient identity and access management infrastructure.
At the close of 2024, one year after joining with ForgeRock, Ping Identity surpassed its growth milestones with 31% year-over-year growth of SaaS offerings, 33% year-to-date new bookings growth, and nearly $800M Annual Recurring Revenue (ARR).
Using the strengths of both companies, Ping Identity remains committed to delivering the most value to customers through CIAM and Workforce identity offerings, including fraud and risk protection, identity verification, decentralized identity, fine-grained authorization, lifecycle management and identity governance and administration (IGA). Ping Identity now secures more than 8 billion accounts and serves as a trusted partner to the world’s largest organizations, including over half of the Fortune 100.
