A local pizza shop in a small town encountered a common challenge of limited customer patronage despite having a well-designed website. Seeking a solution, the owner turned to Chris Fawcett, a tech-savvy individual with a knack for problem-solving.
Chris, armed with his knowledge and a touch of skepticism, advised against the exorbitant online advertising contracts being offered. He believed there was a more effective and affordable way to reach potential customers. Through trial and error, he discovered the power of Google Ads, a platform that could deliver targeted traffic to the pizza shop’s website at a fraction of the cost.
Witnessing the success of his efforts, Chris realized a broader opportunity to help small businesses navigate online marketing without breaking the bank. Thus, Third Marble Marketing was born.
With a mission to grow local economies by providing affordable Google solutions to small businesses, Third Marble quickly gained a reputation for its honest approach and commitment to delivering tangible results. The company became a beacon of hope for small business owners whom unscrupulous advertising firms had burned.
Third Marble has disrupted the industry by providing effective, affordable, and transparent online marketing solutions and has helped countless small businesses thrive in the digital age.
Streamlined Efficiency, Affordable Results
Third Marble Marketing distinguishes itself from other Google Ads management and SEO service providers by its unique process-focused approach. Unlike many agencies that adopt a project-based model, Third Marble has streamlined its operations to deliver consistent, effective results at an affordable cost.
Inspired by Henry Ford’s revolutionary assembly line, the company has developed a proven process for optimizing Google Ads and SEO campaigns. By applying this standardized approach, Third Marble eliminates the need for costly custom plans and consultations, making its services highly accessible to businesses of all sizes.
Its flexible pricing model further sets it apart from competitors. Unlike many agencies that require long-term contracts, the company offers month-to-month services, allowing clients to pause, increase, or decrease their budget at any time. Additionally, Third Marble’s service plans are customizable to meet individual needs, ensuring that clients receive the exact level of support they require.
A Tailored Approach to Google Ads Management
Third Marble Marketing is committed to delivering exceptional results through its personalized Google Ads management services. Recognizing that each client’s business is unique, the company tailors its strategies to maximize return on investment (ROI).
Its team of experts carefully analyzes each account, identifying the most effective tactics for driving results. Third Marble ensures its clients benefit from cutting-edge optimization techniques by staying up-to-date with the latest Google Ads platform updates and continuously refining processes.
The company’s pricing model further aligns its interests with the client’s goals. “Our success is directly tied to our client’s success.” Third Marble is incentivized to deliver exceptional results and help clients grow their businesses by basing its fees on the client’s Google Ads click budget,
Key Factors for Google Ads Success
The success of a Google Ads campaign hinges on several key factors, according to Third Marble Marketing, a leading digital marketing firm. These factors include budget, keyword selection, ongoing optimization, and well-crafted landing pages.
By carefully considering these factors, businesses can maximize the effectiveness of their Google Ads campaigns and achieve their marketing goals.
Case Study: Boosting Business Growth
Third Marble significantly enhanced the Google Ads performance for a Virginia-based Home A/V Installation Company, leading to remarkable business growth. Initially seeking to generate more meaningful leads, the company partnered with Third Marble Marketing, who advised re-platforming their website through ReDo Sites to improve traffic and conversions.
First Month:
Within the first month of launching their new Google Ads campaign, the company saw – 8 conversions with a strong click-through rate. Third Marble’s team continued to optimize the campaign, conducting A/B tests on ads and keywords and staying updated with Google’s changes to maintain high performance.
Present:
As a result, conversions increased by 87.5%, the conversion rate by 44%, and the click-through rate by 104%. The surge in business enabled the company to invest in new fleet vehicles, hire staff for the first time, and lease a new office space.
Building SEO Entities for Maximum Visibility
Third Marble’s SEO approach is centered around the concept of the SEO entity. This strategy involves creating a cohesive unit of content focused on a specific topic or keyword phrase. This unit includes a main target page and its associated subpages, forming a comprehensive and authoritative resource.
By establishing an SEO entity, Third Marble aims to enhance a website’s expertise and trustworthiness in the eyes of both Google and potential customers. Interlinking high-authority external pages with the content within the SEO entity signals to Google that the website is a reliable source of information.
This approach aligns with Google’s E-E-A-T guidelines, prioritizing experience, expertise, and authoritativeness. By demonstrating a website’s association with reputable sources and in-depth knowledge, Third Marble Marketing increases its chances of achieving top rankings in search results.
The company’s focus is on optimizing the on-site keyword structure to match the Google Business Profile for local SEO. Consistency in keywords across both platforms is essential for achieving a strong ranking. Additionally, ensuring that the Google Business Profile accurately reflects the client’s products and services is crucial for avoiding negative impacts on rankings.
Effective SEO Techniques for Driving Organic Traffic
Third Marble employs a strategic approach to SEO that focuses on creating SEO entities, optimizing website speed, and producing high-quality content. These techniques are designed to enhance organic traffic and improve search engine rankings.
By implementing these strategies, Third Marble Marketing helps clients improve their organic visibility and attract more targeted traffic.
Overcoming a Challenging SEO Project
Third Marble once faced a unique challenge with a large medical specialty group. Despite having a well-written and designed website, the group was experiencing low conversion rates due to high volumes of non-local traffic. The majority of their organic traffic came from blog posts optimized for national search terms, resulting in high bounce rates and few local leads.
To address this issue, Third Marble first educated the client on the importance of targeting local traffic. Once the client agreed, the team implemented a strategy to re-optimize the website for local search terms.
To further enhance local visibility, mini-websites were created for each location on the main website. These pages featured unique, expertly written content tailored to specific local keywords and geographic areas. Within two years, this approach resulted in a significant increase in organic traffic and local leads.
An Integrated Approach to Digital Marketing
Third Marble effectively combines Google Ads and SEO to deliver comprehensive digital marketing strategies. It identifies the most effective keywords for paid and organic search, refining SEO strategies and optimizing content by analyzing data from both platforms. This data-driven approach enables informed decision-making and continuous improvement.
Its team tracks conversion data from Google Ads to optimize SEO efforts, ensuring content targets keywords that drive the most leads. Well-optimized meta descriptions and title tags enhance Google Ads quality scores, leading to lower costs and improved ad visibility. Content created for SEO purposes can be repurposed for Google Ad copy, creating consistency and potentially boosting ad performance. Additionally, optimizing landing page content for SEO improves conversion rates for both organic and paid traffic.
This integrated approach offers a synergistic solution, delivering immediate results, fostering long-term growth, providing valuable data, and saving costs.
Prioritizing Client Satisfaction and Future Growth
Third Marble is committed to ensuring client satisfaction and long-term success in its digital marketing efforts. It provides comprehensive monthly reports and regular strategy calls for clients enrolled in the company’s Growth or Partner service plans. Additionally, it offers Third Marble Help Sessions to provide extra assistance with related platforms like Google Merchant Center and Google Analytics.
Looking ahead, Third Marble Marketing aims to become a trusted resource for small businesses seeking guidance in digital marketing. It plans to expand its team and create more content to educate businesses on effective Google Ads and SEO strategies. Recognizing the challenges posed by AI-driven bidding models, Third Marble will continue to invest in systems and strategies that optimize results for clients with modest budgets.
