Here are 10 Google Ads mistakes to avoid;
1. A lack of relevant keywords in the body of your advertisement
When you are writing descriptive ad copy, it is extremely vital that you make an effort to include your target keywords or phrases into your description and title, while also attempting to strike a delicate balance between keeping relevancy and ensuring that your writing is clear. However, the wording for your advertisement has to be customized in such a manner that, when visitors to your website read it, they have a clear understanding of what they may anticipate after clicking on your advertisement.
2. Has a limited advertising budget with high expectations for Google Ads
If you have a little budget for Google Ads, you shouldn’t expect to achieve the results that you want to get since it’s quite unlikely that this will happen. If you just have between one hundred and two hundred dollars to spend each month, you will not be able to test your advertisements and determine whether or not they are operating effectively. It’s possible that the pay-per-click prices for the terms you want to target will exceed your daily budget
3. Failing to identify features of your goods or services that are unique to the market
Before you begin running your Google Ads campaign, it is vital that you have a clear understanding of exactly what it is about your company or organization that sets it apart from the other businesses and organizations in your industry.
4. Sending visitors to your site and nowhere else
Although the homepage is the spot where you may present your company, it probably isn’t the greatest place for you to have your campaign because of the amount of traffic it receives.
Why would you send all visitors to your homepage and hope that they will navigate through your site to find what they are looking for if you have taken the time to compile a list of relevant keywords or phrases that best describe the unique aspects of your service or product? If you have taken the time to compile such a list, why would you send all visitors to your homepage?
5. Conversions that are Out of Date
Once upon a time, all you had to do to use Google Ads conversion tracking was insert a tag on the page where you wanted to track conversions. It brought in pixel fires from the page in question. Because the measurement was so straightforward, there was also a significantly reduced margin of error. In modern advertising, conversion tags may be placed on any number of pages, conversions can be imported from customer relationship management systems (CRMs) such as Salesforce, call tracking can be used, and conversion events can be imported from Google Analytics.
6. Going Over the Ad Schedule Adjustments Again
There is a common practice of putting up ad schedule bid modifiers and then forgetting about them, which is similar to what happens with many other types of bid modifiers. Performance throughout different times of the day might vary depending on the season. Make sure that you are still relevant throughout the most important periods of the day by revisiting it at predetermined intervals and providing accurate data samples.
7. Unorganized Matching of Keywords
Google will choose the keyword that a search phrase is matched to when using wide match types, but it won’t necessarily use the same one consistently. You may end up having a single search phrase matching to a number of distinct ad groups, each of which would typically have a different degree of performance. Exporting your search keywords and putting them into a fast pivot table is the most straightforward approach to get this insight. Put in the search phrases you want to use, and then choose the number of Ad Groups.
8. Alternatives for Geotargeting
Google is being deceptive with this one. You will be asked to choose your geotarget whenever you create a new campaign. Under the “Location settings” tab, there is a hidden expansion menu that the majority of users are unaware of. When you open this, Google’s default method for displaying your advertisements is revealed, and the following is the offender: According to Google’s definition of a user “expressing interest” in the places you’ve specified, this implies that your advertisements will show up in locations outside of the geographic target you’ve selected.
You may check to see whether this is having an effect on your findings by delving further into Reporting and comparing the number of users who are physically present at the place to the number of people for whom the location is only a “interest.”
9. Not keeping track of the outcomes
You need to be able to distinguish between keywords and phrases that are successful and those that are not. Google Ads provides you with a number of helpful monitoring tools that you can use to get a sense of how well your advertising campaigns are doing.
10. Making use of individual ad groupings
Only by placing advertisements that target related or linked keywords under the same ad group will you be able to exert a greater amount of control over the whole of your campaign. If you organize and structure your ad group in this way, you will be able to generate detailed data on each ad group and also make meaningful modifications that will have a substantial influence on the performance of those advertisements over the course of time.