With millions of blogs on the internet, there’s no doubt that content marketing is an essential strategy for any business. However, as more and more brands leverage it effectively, content marketing has become saturated. But it doesn’t mean that you should take it for granted. Once you do, you’ll miss out on many potential leads.
Fortunately, there are various ways to level up your content marketing efforts. Depending on your needs, you can use artificial intelligence (AI) content generation platforms to automate personalized language across different channels at an enterprise scale, allowing you to connect with your customers worldwide.
The following tips may also rev up your content marketing strategy for 2022:
1. Understand Your Customers
Every time you create content, you should keep in mind that you’re doing it for your audience or customers and not for your business only. However, content marketers often miss out on this factor.
Understanding your customers plays a crucial role in content marketing. It won’t only let you engage with them better, but you’ll also determine the best type of content marketing to focus on. In addition, once you create quality and valuable content without asking for anything in return, you gain the trust of your customers more deeply and much faster.
And this is how you can connect with your customers through content. When your customers know they can rely on you, they’re more likely to support you, purchase from you, and seek your recommendations and advice.
2. Consider Blogger Outreach
Blogger outreach is putting your content or product in front of relevant journalists and bloggers with large audiences by sending them a personalized email. The primary goal is to convince them to link to your website and talk about you.
However, blogger outreach isn’t a kind of spam. It’s not permission to scrape everyone’s emails and reach out and beg them for a link. Instead, it’s something long-term.
You’re indeed reaching out because you want something from them. But beyond that, you might want to remain on journalists’ and bloggers’ radar, network, and befriend them. Besides, building a relationship with them may result in partnership or collaboration over time.
3. Be Mobile-Friendly
Most website traffic globally is generated through mobile. That is why marketers have to optimize their websites, images, and ads for mobile success.
There are several ways to make your content mobile-friendly, and these include the following:
- Optimize Design – Your website’s design must be responsive. So as the screen changes, your content will fit within them.
- Optimize Text – When optimizing your text, you must understand how your audience reads content on mobile devices. You may try several patterns, like F-shaped design and Golden Triangle, to make your content look mobile-friendly.
- Optimize Image – Memes, graphics, and screenshots can make your content appealing, keeping your target audience interested.
4. Be Authentic
One of the actionable content marketing tips you should never forget this 2022 is to produce original content. Remember that your content will frequently rely on the same industry insights your competition is talking about. For this reason, it can be challenging to stand out.
The best solution to be original is to take time considering your content. If possible, use your unique vision to combine something new and different.
For example, if you’re selling ice creams, never only discuss the flavors you offer like the way other ice cream vendors do. Your content can be about how customers can choose the right flavor or debate why it’s beneficial. This way, you’re not only promoting your products, but you’re also helping them to try something they haven’t tried before.
5. Promote Your Content
Creating content for your target audience is one thing. If you want your audience to see your content, you should promote it. You can promote your newly published content by:
- Sending new blog posts to your newsletter subscribers
- Running ads on social media sites
- Reaching out to people you mention in your content
- Sharing it on your company’s social account
You’ll need to do the above to get your content out. It is especially true if you’re a newbie in the online market.
6. Keywords Are Important
Search engines receive millions or even billions of searches every year. That is why content marketers invest so much in targeting and bringing customers to their websites through online searches.
To target your customers, you have to focus on the keywords you’re using. Researching for keywords before writing content is essential as it’ll help perform better on the search engine results pages (SERPs).
Selecting the right keywords may attract the right audience, which might propel your content marketing tactic into the biggest driver of potential customers for your company. Moreover, don’t ignore long-tail keywords because you can overlook most traffic by doing so.
7. Never Be Obsessed Over Word Count
Some popular blog posts online don’t even break 600 words. Therefore, long-form content isn’t always what you need. However, if the topic you’re covering has to be explained well, your content length must always be determined by the interests and needs of your target audience.
For instance, a long-form post may work best if you want to help website owners with search engine optimization (SEO). However, if you’re managing a Facebook page for pets and their owners, Facebook carousel posts or short videos can do more than good.
The good thing about web pages is that you can expand them infinitely. If the users continue scrolling down the page, they’ll see more content as they do so.
Take note that search engines are driven by user experience. If your page is useful and relevant for the user’s search term, it’ll rank high even if it’s not a long blog post. Nevertheless, depending on the user search intent, if you go by the current research, contents with longer lengths tend to rank higher.
8. Be Consistent With Your Content Updates
One of the actionable content marketing tips you should never forget this 2022 , In today’s rapidly changing world, it takes a year or two for any content to be outdated. Instead of going through the hassle of writing new posts, a better idea is to update your old content so that you won’t lose the original link and SEO juice.
Often, updating well-performing content involves the following:
- Refreshing the conclusion and intro
- Replacing all outdated images
- Check if the links are working
- Citing authoritative and new sources
- Read your content thoroughly and rewrite the parts that need to be changed
If you’re confused about what blog to update, you may do a thorough content audit yearly. This way, you’ll determine which elements should be changed and what parts of your content must be updated to match the current trends in the market.
9. Repurpose Your Content
When it comes to content marketing ; As a content marketer, your job doesn’t stop when you’ve created and published blog posts. If you want to get results from your efforts and utilize your content marketing budget, consider repurposing your content and reusing it.
For example, you can convert your article into video scripts. You can record and edit your article text and upload it to video streaming websites using a video editor. Work with reliable video creators if you want your videos to be more appealing to your audience.
Other than turning them into video scripts, you can also turn your content into infographics. They add visuals to your website and get more views than text-based articles. Just be sure to produce quality and visually appealing infographics. If you don’t know how to create one, you can always hire professionals and let them do the job for you.
Use the text to make a series of posts for your social media. Do more research and gather data to transform your blog post into a downloadable article. Always remember that your creativity is the only limit.
10. Ensure Consistent Brand Messaging
Creating content is about delivering a message. However, you should provide a consistent brand message. These days, online users search for valuable, reliable, consistent, and actionable content. Being consistent when creating your content can bring you the following benefits:
- Turn your current followers into paying customers
- Boost your social media engagement
- Build confidence and trust with your communities
- Maximize your brand authority in your ecosystem
- Position you as an authority in your industry or niche
- Let your brand stand out from competitors
When it comes to content marketing, many focus on the quantity of content. However, the content predictions and trends show that your message’s consistency plays an essential role in achieving success. So, be consistent with your brand messaging to reap the above benefits.
11. Measure And Perform A/B Test
You must always test your content marketing content before launching it because numbers don’t lie. That’s the reason the A/B test is crucial. This method compares two content variations, an ad, and some materials, to see what version performs better.
Also referred to as split testing, it typically involves changing small elements to refine your results. During testing, only a part of your target audience sees every test. Through this, you can make the most creative content before sending it to a bigger audience.
It’s never easy to master content marketing. However, it’s never impossible to get results from your efforts. By following the above tips and putting them into practice, you can get the best value for investment.
To learn more about content marketing, never hesitate to ask for help from professionals. Also, don’t be afraid to experiment with various content marketing strategies.