15 Years of Uber in America: A Look at its Evolution and Future Goals 

15 Years of Uber in America: A Look at its Evolution | The Enterprise World

The rise of Uber in America has been so swift that it’s hard to imagine a time when the company didn’t exist. However, the business was only established 15 years ago and quickly carved out a niche in the seemingly unshakeable taxi market, at the time. With its services now available in over 400 cities worldwide and a diversification of offerings, one cannot help but wonder, “What will Uber do next?” Let’s take a closer look at the history of Uber in America and what we can expect from it in the future. 

A Brief Overview of Uber’s Journey Through the Years 

When Uber in America first began in 2009, it was known as UberCab. The concept was to create a user-friendly app that would allow customers to easily order a cab, which was a difficult task in California at the time. Co-founder Garret Camp started with his own fleet of black cabs, offering a reliable and efficient option to traditional taxis.

The service quickly gained popularity and expanded throughout the U.S. and Canada before launching in Europe, Asia and South America. Despite some minor incidents, the growth of drivers has been steady, with services now available worldwide. However, with such a large number of drivers on the road, it’s not uncommon for accidents to occur. It explains why, today, you can find a lawyer for Uber accidents in Atlanta and other cities in America. 

15 Years of Uber in America: A Look at its Evolution | The Enterprise World

A significant factor in understanding how Uber in America achieved such rapid growth can be uncovered by examining the leadership of Travis Kalanick. As the CEO, he relentlessly drove the company to become a leader in its industry. Once they reached that point, Kalanick focused on strategies that would continue to boost their success, one of which was the launch of UberEats in 2014. Another notable achievement for the company was introducing a helicopter taxi service to JFK airport in New York City, in 2019. 

Despite its success, Uber in America faced numerous difficulties and government regulations regarding the employment status of their drivers. Soon, competitors like Lyft and Via entered the market, taking away a portion of Uber’s business. Also, internal conflicts and accusations of workplace misconduct and operational problems, resulted in Kalanick stepping down as CEO in 2017. Furthermore, in 2018, Uber had to halt issuing new licenses for ride-hailing services in New York City, indicating that things were not running as smoothly as it may have seemed inside the company. 

What is the Current State of Uber? 

15 Years of Uber in America: A Look at its Evolution | The Enterprise World

Becoming a publicly traded company in 2019 was a significant milestone for Uber. In addition to its ride-sharing services, the company has expanded into freight and logistics through its subsidiary, Uber Freight. This demonstrates that after 15 years, Uber’s main objective remains unchanged: to revolutionize the transportation industry for both people and goods. Initially launched in the United States, this new freight division has successfully expanded into select international markets as well. With a $200 million investment, Uber plans to hire truck drivers in the thousands in the coming years. 

In 2022, Uber’s earnings skyrocketed to an astonishing $31 billion. When examining the data from their beginnings until now, one of the most remarkable numbers is their annual growth rate, which stands at a remarkable 82%. The core contributor to this success is their mobility segment, bringing in the majority of their revenue from U.S. and Canadian markets. As of 2022, Uber in America boasts a user base of 131 million, resulting in 7.6 billion completed trips. 

What should We expect from Uber in the Future? 

15 Years of Uber in America: A Look at its Evolution | The Enterprise World

Based on its history, it should be evident to anyone who follows this company that they will continue to expand their range of products and services. Their recent foray into freight and logistics indicates a strong potential for growth in the future, as they plan to revolutionize their approach by investing in eco-friendly transportation modes. 

Although Uber is currently facing regulatory scrutiny, their continued success and strong market presence are evidence that they will likely remain a dominant force in their industry for the foreseeable future. As others follow in their footsteps, competition will inevitably increase, but Uber’s business model should help them stay ahead of the game. Still, it is clear that regulators will closely monitor Uber’s operations as they continue to grow and evolve. 


In a mere 15 years, Uber in America completely revolutionized the transportation industry by first overhauling the traditional taxi system and then expanding its reach to include food delivery and freight services. With an impressive yearly growth rate of 82% and a staggering user base of 131 million, it is clear that Uber has firmly established itself in the market and is not going anywhere anytime soon. We can only anticipate their future developments and how their competitors will respond – or fail to adapt – to their forward-thinking vision for the future of transportation. 

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