There are many types of e-commerce stores that do really well and you can make a great living from them. However, you do need to know what you’re doing even when you have a winning product. Many people just want to set up the site and let it run itself. Although e-commerce sites are less work than brick and mortar there are things that should be done to ensure success.
There are a lot of factors that go into the success of your e-commerce store. In this article, we will go over several of the things that you should be doing.
Let’s go through 3 Keys for Successful Running of an e-Commerce Store:
1. Sort Out the Shipping:
The Amazon effect is that everybody expects very fast shipping these days even when they order from other, smaller e-commerce sites like yours. You have to do your best to accommodate these expectations and offer fast shipping. Even better if you offer it for free since many also expect that.
Choose a shipper that is close to you that will be able to work around your needs like a delivery service in Cincinnati if that is where you live. You want to make sure that the rates are clear and ship times even clearer.
2. Have a Solid Marketing Campaign:
The second most important part of your busi9ness after the product itself is the marketing aspect. You have to get the word out and bring traffic to your product page. The traffic needs to be highly targeted so the people coming to the site will be more likely to buy.
It should all start with a consistent social media presence. You should try to stick with only a couple of platforms however as it would be too time-consuming to try them all. Besides, your ideal customers are only on certain ones and are not using all of them. Figure out who your ideal customer is and then create a profile around them. When you think you know what the person likes then you will understand which platform they use the most.
Then make sure to have a blog on your website that targets the keywords people will use to find your product. This will have you rank for articles that will then bring people to your site where you can then direct them to your product page.
3. Use Ads:
Although a blog will bring you free traffic, it can take a while to rank and that traffic is prone to competition. To bring instant and targeted traffic to your product, you should be running paid ads while you wait to rank organically.
They can be expensive so have a budget that you can burn through while you figure out how to run a winning campaign. Also, stay away from social media ads as there is very little return on investment. Social media is good for building a brand but not great for conversions.
Do some A/B testing with some ads and find the formula that gives you the best ROI tracking software.
Summing Up
Running an eCommerce store is not an easy task. You have to perform on multiple fronts simultaneously, if you want to make your business a success. Customer satisfaction is the most important factor in such businesses. Urgent Delivery of Products, Safer Payment Gateways along with Easy Return/ Refund process, are three pillars of any eCommerce Website. While it is important to build the website, it has also become necessity to promote your e-commerce store. Google ads or digital marketing can put your website ahead of competitors. If all the factors are implemented simultaneously, it increases your chances to grow faster.
