4 Important Things about Third-Party Website before Advertising or Guest Posting
Digital marketing trends are continuously evolving. With time, people change their marketing strategies, switch to newer social media platforms, and rethink their content. However, some trends never fully change. One such marketing trend is posting ads or blogs on a different website that redirects to your business site.
Advertising and blog marketing are two of the best digital marketing strategies that marketers and businesses use today. However, for such strategies to be effective, you first have to check with the third-party website where you will be posting your blog or ads. Posting or advertising on the wrong website or blog type can prove to be ineffective. Sometimes, it can also bring negative results.
Among all the checks you have to make, here are four of the most important ones to check up on before advertising or guest posting on a third-party website.
1. Check If the Website is Legit
Is a website legit or not can be a difficult question to answer. However, you can always make certain checks to verify that. Firstly, check the domain name. A legitimate site belonging to a legitimate company will have a proper domain name. It will not be from a free hosting service like sites.google.com or Wix. Then check their certificate details. You should also make sure they have SSL certification.
Fake websites can lead to online scams. Such scam websites will either take your money and run away or will show you false information to have you advertise there. Do not fall victim to such websites. Always check up on their legitimacy before advertising.
2. Learn What the Website is About
You would not expect to see an ad for kids’ toys on a primetime TV show. Such ads are only for kids’ shows, and you will only see them when cartoon shows air. The same goes for the ads and blogs you put on the third-party website.
So if you are running a business that deals with medicinal plants, you would target a website that talks about plants, gardens, or medication. You will not want to post ads or blogs about medicinal plants on a tech Third-Party Website. Know what the host website is about before posting. In some cases, the hosts themselves will advise you on what type of content they are willing to promote. Otherwise, you will fail to appeal to their audience and will not receive any benefits from advertising or guest posting on that Third-Party Website.
3. Ask What Type of Space You Will be Getting
The type of space you get for your ads is vital. You will want something prominent on the website, yet not too flashy. Along with that, you should also inquire about the size or dimensions your ads need to follow. That way, you can specifically structure your ads to fit their respective ad-space sizes.
Billboards, leaderboards, medium squares, half-page long banners, and skyscrapers are some of the most common ad sizes that you can opt for. For effective advertising, always target the ads that consume space on the top size of the webpage. So whenever someone visits the page, the first thing they will see is your ad. Hence, it will not matter if they do not scroll down much, because they will have already seen your ad by then.
Pop-up modals are also effective for advertising on a website. Such modals are perfect if your ad has a call-to-action in it, like a signup or subscription form.
For guest posting and blog marketing, ask the website’s host how many words they can accommodate. Also ask about the pictures that they want with the articles, and how many of them. Hosts will also inform you of the number of backlinks you can have in your content.
4. Find Out Who Else Might be Posting or Advertising on the Website (If Possible)
During the YouTube ‘adpocalypse’, the company lost hundreds of clients and advertisement money because of problematic content. So it began to crack down on problematic creators. However, the damage was already done. And the sufferers were regular content creators, who failed to make any money because of a lack of sponsors.
Thus, check thrice before investing in a third-party website. Know who else posts there, what kind of content they promote, and who advertises there alongside you. The wrong type of company can get your brand in a lot of trouble in such cases.
Knowing all these details will help you effectively promote your ads and blogs on a third-party website. So stick to these points, and advertise accordingly.