As businesses reopen in the new normal, they have to plan a comeback. It can be a daunting task, considering you have to start afresh with tighter budgets. The first step is to ramp up visibility for your brand via outdoor digital signage so that customers reconnect with it. Foot traffic is back, and buyers are keen to shop as usual. It makes sense to go the extra mile with outdoor advertising again as people step out and look around.
You have to make sure that your brand is visible where the buyers can see it. After more than a year of digital branding, now is the right time to rework your physical presence. Consider ramping up your outdoor digital signage to get attention and make an impact. The strategy has a number of advantages that make it ideal for post-pandemic times.
Let explain how outdoor digital signage can drive revival and recovery for your marketing initiatives in 2021.
1. Bright and Eye-Catching
Pandemic or no pandemic, you need your branding displays to be bright and eye-catching. Outdoor Digital signage wins on both fronts, and you can design your outdoor advertising plan around them. Focus on an attractive design that replicates your brand’s image on the big screens. Go the extra mile with an impactful message that attracts the audience back to your store. For example, you can use storytelling to tell the buyers how happy you are to have them back again. Pick the right design and content, and get the foot traffic flowing as usual!
2. Easy to update
Reopening requires quick action to align with the changing situations and evolving pandemic guidelines. You may have to change your opening hours or convey that your store is taking care of COVID guidelines for customer safety. It will ensure buyer trust, and they will feel confident about stepping into your store again. It is easy to share the latest information through digital signage. The best thing about them is that you can update them in real-time on the fly. It isn’t possible with printed signs. Even updating information on your website takes some time. But outdoor digital signage displays let you connect with the target audience and pass on information just when you need to.
3. Cost-Effective Option
As you can update your outdoor digital signage easily, you save money on redesigning and printing new signs to pass on the crucial information. Just make sure you pick the right technology that ensures readability in rain and shine. You can opt for a solution from Sun Vision Display as these outdoor signs are designed to perform in all weathers. Even if you spend a bit on the installation, you can save a lot of money in the long run. The signage is durable and pays for itself. Consider it a wise investment to support your comeback initiative in the new normal.
4. Just-in-Time Advertising
Another reason that makes outdoor digital signage an ideal marketing investment in 2021 is that it supports just-in-time advertising. You can use it to attract onlookers and passers-by. If the signage is compelling enough, they may even step in to explore your offerings and buy your products. These signs create a sense of urgency and interest, which is the need of the hour for businesses that want to sustain and survive after reopening. Being visible at the right time in the right place and to the right audience can get your business back on track.
Regaining momentum for your business in the new normal is not a big feat. If you can click with the audience once again, it will be easier than you think. Outdoor digital signs can set you on the road to revival.