Gone are the days when popularity used to be measured in box-office receipts and magazine covers. In 2026, it is measured in followers, search interest, streaming numbers and the ability to turn attention into a company. The women on this list lead on all three.
This ranking of the 50 most popular women on the internet spans actresses, singers, models, entrepreneurs and athletes. What sets it apart is that every name has a business angle. That makes it as much a story about how modern fame becomes enterprise as it is about who is trending.
How We Picked the 50 Most Popular Women on the Internet
Popularity is not a single number, so we looked at several signals: Instagram following, search interest, streaming and viewership, and cultural reach in 2026. To make the list, we also considered a company she founded or co-owns, an investment, or a significant brand partnership.
Net worth figures are estimates from public sources such as Forbes and Celebrity Net Worth, and follower counts change daily, so you can treat both as snapshots.
Most Popular Actresses on the Internet
Screen stardom still drives huge online audiences, but the biggest names now earn as producers and founders as much as performers.
1. Scarlett Johansson
Net worth: $165 million | Business venture: Co-founder, The Outset (skincare)
One of the highest-grossing film actors at the global box office, Johansson was also named to the 2025 TIME100 list. Off screen, she co-founded The Outset with Kate Foster, a skincare brand built around simple daily routines.
2. Margot Robbie
Net worth: $60 million | Business venture: Co-founder, LuckyChap Entertainment
Robbie co-founded LuckyChap Entertainment with Tom Ackerley and partners. The company has produced Barbie, Promising Young Woman, and I, Tonya. In 2026, she won the Audience Choice Award for Favorite Australian Actress at the Australian Academy Awards.
3. Zendaya
Net worth: $40 million | Instagram: 175M | Business venture: Founder, Daya by Zendaya (fashion line, launched 2016) | Brand partnerships: Lancôme, Bulgari, Valentino, Tommy Hilfiger
Zendaya launched her own fashion line, Daya, in 2016 and co-created Tommy x Zendaya with Tommy Hilfiger in 2019. She has been a Lancôme ambassador since 2018 and also represents Bulgari and Valentino. She won two Emmys and a 2023 Golden Globe for Euphoria.
4. Priyanka Chopra Jonas
Net worth: $80 million | Instagram: 92.8M | Business venture: Founder, Anomaly Haircare; founder, Purple Pebble Pictures
The former Miss World founded Anomaly Haircare, sold through major retailers, and runs the production company Purple Pebble Pictures. In February 2026, she became the first Indian actor on Variety’s US cover twice, and she delivered a keynote at the 2026 Harvard India Conference.
5. Jennifer Aniston
Net worth: $320 million | Instagram: 44.8M | Business venture: Co-founder, LolaVie (haircare); Echo Films (production)
Aniston launched the plant-based haircare brand LolaVie and, through her production company Echo Films, produces and stars in Apple TV+’s The Morning Show. She won the Drama TV Star award at the 2024 People’s Choice Awards.
6. Reese Witherspoon
Net worth: $300 million | Instagram: 30.3M | Business venture: Founder, Hello Sunshine; founder, Draper James
Witherspoon founded Hello Sunshine to put women’s stories at the center of film, TV and books. The company was backed by Blackstone-supported Candle Media in 2021 at a reported valuation near $900 million. She also launched the lifestyle brand, Draper James.
7. Gal Gadot
Net worth: $60 million | Instagram: 106M | Business venture: Co-founder, Pilot Wave
Gadot co-founded Pilot Wave with Jaron Varsano to develop character-driven stories with more creative control behind the camera. She received a star on the Hollywood Walk of Fame in 2025 and was named the 2026 Genesis Prize laureate.
8. Emma Watson
Net worth: $85 million | Instagram: 72.5M | Business venture: Co-founder, Renais
Watson co-founded the spirits brand Renais with her brother Alex, rooted in their family’s winemaking heritage in France. She continues to champion sustainability and gender equality, and was shortlisted at the 2026 British Diversity Awards.
9. Angelina Jolie
Net worth: $120 million | Instagram: 16.2M | Business venture: Founder, Atelier Jolie (fashion studio, announced 2023) | Brand partnerships: Guerlain
An Academy Award winner and longtime humanitarian, Jolie announced Atelier Jolie in 2023 and opened its New York studio in Jean-Michel Basquiat’s former workspace on Great Jones Street, with a first collection made with Chloé. She has also been the face of Guerlain’s Mon Guerlain fragrance since 2017.
10. Jennifer Lawrence
Net worth: $180 million | Business venture: Co-founder, Excellent Cadaver (production)
Lawrence co-founded Excellent Cadaver with Justine Ciarrocchi, the company behind Causeway and No Hard Feelings. In 2025, she received the Donostia Award for career achievement at the San Sebastián International Film Festival.
Most Popular Female Singers on the Internet
Music is where fandom converts to commerce most directly: tours, catalogs, beauty lines and fashion all feed off the same audience.
11. Taylor Swift
Net worth: $2 billion (Forbes, 2026) | Instagram: 280M | Business venture: Owner of her master recordings; the Eras Tour
Swift bought back the master recordings of her first six albums in 2025, giving her ownership of her full catalog after re-recording them as Taylor’s Version. The Eras Tour became the highest-grossing tour in history and lifted spending in every city it visited. In June 2026, she became the youngest woman ever inducted into the Songwriters Hall of Fame.
12. Beyoncé
Net worth: $1 billion (Forbes, 2026) | Instagram: 298.7M | Business venture: Parkwood Entertainment; Ivy Park; Cécred
Beyoncé runs Parkwood Entertainment, built the athleisure label Ivy Park, and launched the haircare line Cécred in 2024. Cowboy Carter won Album of the Year at the 2025 Grammy Awards, and she holds the record as the most Grammy-awarded artist in history.
13. Rihanna
Net worth: $1 billion (Forbes, 2026) | Instagram: 149M | Business venture: Founder, Fenty Beauty, Fenty Skin and Savage X Fenty
Fenty Beauty launched in 2017 with an unusually wide shade range and changed what shoppers expect from makeup brands. She added skincare with Fenty Skin and lingerie with Savage X Fenty.
14. Selena Gomez
Net worth: $1 billion | Instagram: 402.6M | Business venture: Founder, Rare Beauty
Rare Beauty was named to TIME’s 2024 list of the most influential companies, and the brand supports mental health services through its Rare Impact Fund. Gomez is one of the most-followed people on Instagram and was honored as Woman of the Year at Billboard Latin Women in Music.
15. Ariana Grande
Net worth: $275 million | Instagram: 362.3M | Business venture: Founder, r.e.m. beauty
Grande launched r.e.m. beauty in 2021, a makeup line shaped by her own visual style. In December 2025, she became the first woman to top Spotify’s monthly listeners chart five separate times.
16. Lady Gaga
Net worth: $300 million | Instagram: 61.2M | Business venture: Founder, Haus Labs
Gaga founded Haus Labs, a makeup brand sold through Sephora and known for bold color and skincare-led formulas. She won four MTV Video Music Awards in 2025, including Artist of the Year, and a Grammy with Bruno Mars for Best Pop Duo/Group Performance.
17. Dua Lipa
Net worth: $35 million | Instagram: 88.7M | Business venture: Founder, Service95 | Brand partnerships: YSL Beauty
Lipa launched Service95, a culture platform that spans a newsletter, a book club and a podcast, and she fronts campaigns for YSL Beauty. Her third album, Radical Optimism, debuted at number one on the UK Albums Chart in 2024.
18. Billie Eilish
Net worth: $70 million | Instagram: 125M | Business venture: Billie Eilish fragrance line
Eilish launched her fragrance line in 2021, extending her brand into a category with a young, loyal audience. She won Song of the Year at the 2026 Grammy Awards for Wildflower and took home seven trophies at the 2025 American Music Awards.
19. Nicki Minaj
Net worth: $150 million | Business venture: Early investor, Myx Fusions | Brand partnerships: M·A·C Cosmetics
Minaj took an early stake in the Myx Fusions moscato brand and has long partnered with M·A·C Cosmetics through its Viva Glam campaign. Billboard ranked her first on its 2025 list of the 25 best female rappers of all time.
20. Victoria Beckham
Net worth: $700 million | Instagram: 34.2M | Business venture: Founder, Victoria Beckham (fashion) and Victoria Beckham Beauty
The former Spice Girl built a fashion label in 2008 and expanded into beauty in 2019. Both brands share a restrained, polished aesthetic that sets her apart from the louder end of celebrity business.
Most Popular Women Models and Founders on the Internet
Models turned founders have some of the clearest business stories on the list: audience first, product second.
21. Kim Kardashian
Net worth: $1.9 billion (Forbes, 2026) | Instagram: 343.7M | Business venture: Co-founder, SKIMS
Kardashian co-founded SKIMS in 2019, and it has grown into a multi-billion-dollar shapewear and apparel brand. In January 2026, she launched NikeSKIMS with Nike and joined the Fortnite Icon Series with SKIMS-inspired skins.
22. Kendall Jenner
Net worth: $150 million | Instagram: 277.5M | Business venture: Founder, 818 Tequila | Brand partnerships: Emporio Armani, Therabody
Jenner entered a crowded spirits market with 818 Tequila. In January 202,6 she was named Emporio Armani’s global fragrance ambassador, and she also partnered with Therabody on a face mask.
23. Kylie Jenner
Net worth: $670 million (Forbes, 2025) | Instagram: 391M | Business venture: Founder, Kylie Cosmetics, Kylie Skin and Khy
Kylie Cosmetics grew out of lip kits sold online in 2015, and Coty bought a majority stake in 2019 at a $1.2 billion valuation. She later added Kylie Skin and the fashion label Khy, which collaborated with Poster Girl in 2025.
24. Hailey Bieber
Net worth: $300 million | Instagram: 55.7M | Business venture: Founder, Rhode (with co-founders Michael and Lauren Ratner)
Bieber launched the minimalist skincare brand Rhode in 2022. In May 2025, e.l.f. Beauty agreed to acquire it for $800 million in cash and stock plus a potential $200 million earnout, after Rhode reached $212 million in annual net sales. She also starred in DKNY’s AW25 campaign and launched a 2026 capsule with SKYLRK.
25. Gigi Hadid
Net worth: $40 million | Instagram: 73.5M | Business venture: Founder, Guest in Residence | Brand partnerships: Miu Miu, Havaianas
Hadid founded the cashmere and knitwear label Guest in Residence. She was featured in Miu Miu’s 2025 leather goods campaign and named Havaianas’ global ambassador.
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26. Bella Hadid
Net worth: $35 million | Instagram: 59.1M | Brand partnerships: Mayfair Group, Frankies Bikinis
Known for her runway presence and advocacy on mental health and social justice, Hadid launched a loungewear collection with the apparel group Mayfair Group. She also collaborated with Frankies Bikinis on a collection launching in March 2026.
27. Emily Ratajkowski
Net worth: $8 million | Instagram: 28.6M | Business venture: Founder, Inamorata | Brand partnerships: Gucci, Kurt Geiger
Ratajkowski founded the swimwear and loungewear brand Inamorata and wrote the essay collection My Body. She appeared in Gucci’s campaign for the GG Monogram and Giglio bag, and in Kurt Geiger’s High Summer 2025 accessories campaign.
28. Chrissy Teigen
Net worth: $100 million | Instagram: 39.3M | Business venture: Founder, Cravings | Brand partnerships: Sanofi, Kroger
Teigen’s Cravings brand grew out of her bestselling cookbooks into cookware and lifestyle products. She is also a spokesperson for Sanofi’s campaign encouraging early screening for Type 1 diabetes and featured in Kroger’s Ultimate Groceryhead campaign.
29. Georgina Rodríguez
Net worth: $10 million | Instagram: 72.2M | Brand partnerships: AROYA Cruises, GUESS
Rodríguez, a Spanish-Argentine model and influencer, starred with Cristiano Ronaldo in the 2025 digital campaign for AROYA Cruises, Saudi Arabia’s first luxury cruise line. She also featured in GUESS’s 2024 holiday campaign for handbags and accessories.
30. Cara Delevingne
Net worth: $50 million | Instagram: 38.1M | Brand partnerships: Calvin Klein, Topshop
Delevingne rose to fame walking for Burberry, Chanel and Dior before moving into acting and music. She appeared in Calvin Klein’s Pride campaign and partnered with Topshop for its relaunch as a standalone online destination.
Most Popular Women Entrepreneurs on the Internet
These ten built companies rather than brands around their fame, and several rank among the richest self-made women in the world.
31. Oprah Winfrey
Net worth: about $3.4 billion | Instagram: 22.1M | Notable ventures: Harpo Productions, Oprah Winfrey Network (OWN)
Winfrey built Harpo Productions around The Oprah Winfrey Show, which ran for 25 years, and launched OWN in 2011. Her career shows how audience trust can become a media company.
32. Sheryl Sandberg
Net worth: $2.4 billion | Instagram: 1.2M | Notable ventures: Meta (former COO), LeanIn.org
As Meta’s chief operating officer, Sandberg helped build the advertising business that funded the company’s growth. She also founded LeanIn.org to support women’s careers and leadership.
33. Zhang Xin
Net worth: $1.2 billion | Notable ventures: SOHO China
Often called China’s real estate queen, Zhang co-founded SOHO China, which developed major commercial towers in Beijing and Shanghai. She is a self-made billionaire in one of the world’s most competitive property markets.
34. Diane Hendricks
Net worth: $21.7 billion (Forbes, 2026) | Notable ventures: ABC Supply, Belgian Fortress, Inc.
Hendricks grew up on a Wisconsin dairy farm and co-founded ABC Supply with her late husband, Ken, in 1982. The company is now one of the largest roofing and building-materials distributors in North America, and Forbes ranks her the richest self-made woman in the United States.
35. Kiran Mazumdar-Shaw
Net worth: $3.4 billion | Notable ventures: Biocon, Syngene International, Immuneel Therapeutics
Mazumdar-Shaw founded Biocon in 1978, starting with enzymes before moving into biopharmaceuticals and biosimilars. She appears on Forbes India’s 2025 list of the richest women in India.
36. Sara Blakely
Net worth: $1.2 billion | Instagram: 999K | Notable ventures: Spanx, Sara Blakely Foundation
Blakely started Spanx with $5,000 in savings and an idea to cut the feet off pantyhose. Blackstone bought a majority stake in 2021 at a $1.2 billion valuation.
37. Whitney Wolfe Herd
Net worth: $400 million (estimate) | Instagram: 283K | Notable ventures: Bumble, Tinder (co-founder)
Wolfe Herd co-founded Tinder, then launched Bumble in 2014 with women making the first move. Its 2021 IPO made her the youngest woman to take a company public, and she returned as CEO in 2025.
38. Melanie Perkins
Net worth: $7.6 billion | Instagram: 49.1K | Notable ventures: Canva, Fusion Books
Perkins started with a school yearbook business, Fusion Books, and went on to co-found Canva. Canva was valued at about $60 billion in March 2026, according to Forbes.
39. Falguni Nayar
Net worth: $4.6 billion | Instagram: 25.6K | Notable ventures: Nykaa
Nayar left investment banking at 50 to launch Nykaa in 2012. The beauty and lifestyle retailer went public in 2021, making her one of India’s richest self-made women.
40. Emily Weiss
Instagram: 775K | Notable ventures: Glossier
Weiss turned the beauty blog Into the Gloss into Glossier, a community-led skincare and makeup brand that favored minimal, real-skin looks. She stepped back from the CEO role in 2022.
Most Popular Female Sports Stars and Entrepreneurs on the Internet
Athletes now build companies, back women’s leagues and sign endorsement deals that rival their prize money.
41. Serena Williams
Net worth: $300 million | Instagram: 18.1M | Business venture: Founder, Serena Ventures; co-owner, Angel City FC
Williams holds 23 Grand Slam singles titles, the most in the Open era. Through Serena Ventures, she invests in early-stage companies, with a focus on founders from underrepresented backgrounds, and she is a co-owner of Angel City FC.
42. Simone Biles
Net worth: $25 million | Instagram: 12.4M | Brand partnerships: Athleta
Biles has 11 Olympic medals, seven of them gold, and holds the record for most medals at the World Artistic Gymnastics Championships. She is a high-profile Athleta partner and a vocal advocate for athlete well-being.
43. Maria Sharapova
Net worth: $180 million | Instagram: 4.7M | Business venture: Founder, Sugarpova
Sharapova won five Grand Slam titles and launched the premium confectionery brand Sugarpova while still competing. She has since invested in and advised other consumer companies.
44. Coco Gauff
Net worth: $50 million | Instagram: 2.3M | Brand partnerships: New Balance, Head
Gauff has won two Grand Slam singles titles, the 2023 US Open and the 2025 French Open, and reached the Wimbledon semifinals in July 2026. She signed with New Balance as a teenager and plays with Head racquets, making her one of the sport’s most commercially valuable young stars.
45. Naomi Osaka
Net worth: $120 million | Instagram: 2.7M | Business venture: Co-founder, Hana Kuma; founder, Kinlò; part-owner, North Carolina Courage
Osaka launched the media production company Hana Kuma and the sun-care brand Kinlò, designed with melanin-rich skin in mind. She is also a part-owner of the NWSL club North Carolina Courage.
46. Alex Morgan
Net worth: $3 million | Instagram: 9.4M | Business venture: Co-founder, TOGETHXR; investor, Angel City FC
Morgan won two FIFA Women’s World Cups and Olympic gold. She co-founded TOGETHXR, a media and commerce company built around women’s sports, and invested in Angel City FC.
47. Sania Mirza
Net worth: $26 million | Instagram: 12.9M | Business venture: Founder, Sania Mirza Tennis Academies
Mirza is the only Indian woman to win a Grand Slam tennis title. She now runs tennis academies in India and Dubai, turning her playing career into a pipeline for young players.
48. Billie Jean King
Net worth: $20 million | Instagram: 200K | Business venture: Billie Jean King Enterprises; co-founder, Women’s Tennis Association
King helped establish the Women’s Tennis Association and has spent decades pushing for equal pay and visibility in sport. Her business work shows how athletes can reshape the economics of a whole industry.
49. Candace Parker
Net worth: $8.1 million | Instagram: 1.2M | Business venture: President of adidas Women’s Basketball
Parker won multiple championships before moving into the business side of sport. In her role at adidas she links player experience with product design and the growth of women’s basketball.
50. Angel Reese
Net worth: $7 million | Instagram: 5.2M | Brand partnerships: Reebok, Beats by Dre
Reese helped LSU win a national championship, was named SEC Player of the Year in 2023, and has built one of the strongest personal brands in women’s basketball, with partnerships including Reebok and Beats by Dre.
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In a Nutshell
This list of the 50 most popular women on the internet in 2026 shows that fame and enterprise now travel together. Whether through a company built from scratch, a stake in a team or a long-term brand partnership, these women turn attention into lasting business value. Their stories also point to where the creator economy is heading: audience first, ownership second.
FAQs
1. Who is the most popular woman on the internet in 2026?
By Instagram following, Selena Gomez leads this list with 402.6M followers, followed by Kylie Jenner (380.5M) and Ariana Grande (362.3 M). Popularity also depends on search interest, streaming and cultural reach, which is why Taylor Swift and Beyoncé rank at the top of any broader view.
2. Which women on this list have built the biggest businesses?
Rihanna (Fenty), Kim Kardashian (SKIMS), Kylie Jenner (Kylie Cosmetics), Hailey Bieber (Rhode) and Oprah Winfrey (Harpo and OWN) lead the celebrity group, while Melanie Perkins (Canva) and Falguni Nayar (Nykaa) lead the founders.
3. Are the net worth figures exact?
No. They are estimates, mostly from Forbes’ June 2026 self-made women list, Forbes profiles and Celebrity Net Worth, and they change often. Treat them as a snapshot as of October 2026.
Sources
Figures were checked against the sources below as of October 2026. Net worth estimates for people Forbes does not rank come from Celebrity Net Worth and similar estimates and vary by source.
- Forbes 2026 America’s Richest Self-Made Women, via Good Morning America
- Forbes 2026 list: Beyoncé, Rihanna, Oprah, Taylor Swift (ABC Audio)
- Forbes 2025 list: Selena Gomez, Kylie Jenner (USA Today)
- Taylor Swift inducted into the Songwriters Hall of Fame (AP)
- Taylor Swift buys back her masters (Fortune, May 30, 2025)
- Billie Eilish wins Song of the Year, 2026 Grammys (Recording Academy)
- Ariana Grande tops Spotify monthly listeners five times (Parade via AOL)
- e.l.f. Beauty to acquire Rhode (NBC News)
- Rhode deal terms and net sales (Exchange4Media)
- Reese Witherspoon sells Hello Sunshine (AP)
- Zendaya (Britannica)
- Zendaya wins Golden Globe (ET)
- Angelina Jolie, Guerlain ambassador (Marie Claire UK)
- Atelier Jolie announced (FashionUnited, 2023)
- Atelier Jolie opens in Basquiat’s former studio (Surface)
- Whitney Wolfe Herd takes Bumble public (Women’s Agenda)
- Whitney Wolfe Herd returns as Bumble CEO (Fortune, March 2025)
- Naomi Osaka joins North Carolina Courage ownership (CBS Sports)
- Naomi Osaka’s business ventures (Sports Illustrated)
- Angel City FC owners Serena Williams and Billie Jean King (SportBusiness)
- Coco Gauff career (Wikipedia)
- Gauff reaches the Wimbledon semifinals (theGrio)
- Melanie Perkins net worth (Wikipedia, citing Forbes)
- Canva valuation (Forbes Italia, June 2026)
- Falguni Nayar, Hurun Global Rich List 2026 (Adda247)
