Video production isn’t only fun and creative; it can also be an excellent business-building tool. Whether you’re trying to reach out to potential customers, showcase your products or services, or document the journey of your growing business, video production can be an effective way to get your message across in a memorable way.
Video production has become an essential tool for entrepreneurs who want to grow their businesses. Many of the most successful brands globally use video as part of their marketing strategy.
However, the cost of learning Video Production; how to shoot, edit, and produce great videos can seem like an investment that doesn’t offer much in return—especially if you’re not sure your videos will bring new business opportunities or generate profit down the line.
The good news is, understanding how learning video production can help your business and why it can be worth the investment is key to maximizing your return on investment (ROI).
1. Why You Should Start Making Videos
It may sound counterintuitive, but marketing with video can actually be more cost-effective than other forms of marketing because the financial barrier of entry can be remarkably low. After all, nowadays your average iPhone can be just as powerful as a camera used to shoot movies. Beyond that, the startup costs for video production pricing are nominal since there are rarely any formalities or onerous contracts to get in your way.
And if you’re using some form of social media, you can push it out for free! Business owners also benefit from using video as part of their overall marketing strategy because consumers are hungry for visuals.
If you have struggled to find an affordable way to market your business online, then video production could be just what you need. By leveraging visual content such as videos, infographics and photos, you will be able to boost traffic and conversions by up to 80%.
2. Choose Between Live-Action and Animation
Whether you choose live-action or animation, at least one team member should understand video production. While producing videos on a shoestring budget is possible, choosing between live-action and animation can help shape how much you spend on video production services.
Live-action shoots typically cost more because they require more crew members, while 2D and 3D animations generally have lower per-minute costs than a similarly produced live-action scene.
However, each approach has its advantages: Animations may be cheaper but often take longer to create; live actions are quicker but more expensive. So which do you think will better suit your business?
3. Tips for Creating Animated Characters
The first thing you’ll need to do is decide how to make your animated character. Will it be an animal? A human being? An alien? A superhero? It will help to consider these questions: What are some personality traits of your idea, and how can you best capture them in an animated character?
Will it be a female or male character? How will it look, act, and react when interacting with other characters or in certain situations? What kind of voice should it have?
Create a realistic movement for your character; you’ll also want to consider what type of body parts and clothing it has—for example, if your character is a cat, will its legs move like those of a real cat? If so, then perhaps it would be best if its body was made out of something soft that would bend easily.
4. Video Editing Tips
When editing your video, it’s a good idea to hire a professional editor. These professionals can spot technical glitches, frame inconsistencies and lack of continuity. Paying for editing services is not just an option—it’s a requirement if you want to put out a top-notch product.
If you don’t have access to these services, at least do some research on how to edit videos yourself properly. It may take time away from other aspects of production, but having a polished final product will be worth it.
In general, editing video footage should involve more than simply cutting clips together. Often, small details go unnoticed when watching a video as part of a more extended project; it’s up to an editor to find these moments and polish them up so they stand out more clearly.
Also, whether you’re shooting with HD or 4K cameras, chances are there are areas where footage could use color correction or contrast adjustments.
5. Shooting Locations
While some people may look at shooting locations as extra, they’re one of those aspects that can make or break a video. If you don’t have a budget for location fees, it doesn’t mean you shouldn’t shoot at all.
Some of our most effective videos were shot in parks and streets during off-hours; be sure to find locations with appropriate permits and permissions. When you shoot on location, try to plan out your shots ahead of time, so you know what images are possible, given your surroundings.
This will help keep production moving along smoothly and give your crew more time to focus on capturing amazing footage. The best way to ensure a smooth production is by planning out every step beforehand—the more prepared you are when filming begins, the better your final product will be.
6. What Makes an Exciting Story?
Storytelling is an essential skill for any business. You need to be able to tell stories about your business to attract new customers and create a brand identity. It’s also essential to learn how to tell your company’s story when you want investors or donations.
Knowing how to communicate with others effectively is vital for business owners, so it’s worth learning as much as you can about storytelling. Several elements make up a good story, including conflict, plot twists, character development, and resolution.
With video production training, you’ll learn these skills while working on hands-on projects that give you real-world experience making videos for business purposes.
Take It One Step at a Time
In today’s world, where information and entertainment are at our fingertips, you’re missing out if you don’t have a video on your website.
A professional-looking video can help tell your business story, showcase your product or service in action, help customers make informed decisions, and build trust. However, many business owners are deterred by their lack of knowledge in creating videos, even with these benefits.
Don’t let yourself be one of them! Learn how to use affordable software and hardware tools and learn Video Production to promote your business.