Collaboration is paramount for organizations to sustain and thrive in today’s dynamic market. The global video conferencing market is projected to reach approximately USD 20 billion by 2029, reflecting the escalating demand for seamless communication solutions.
As businesses expand across borders and hybrid work models become the norm, the need for intuitive and high-performing collaboration tools has never been greater.
However, in a world filled with countless video conferencing solutions, how do companies distinguish themselves and offer something truly innovative?
This is where Narendra Kumar Bhanwaria, Country Manager – India & SAARC at DTEN, steps in as a game-changer. With over 17 years of experience in Retail, Channel Partnering, Online, and Enterprise Sales, he has played a crucial role in expanding and strengthening major brands like DTEN, Logitech, and Poly. Under his leadership, DTEN has redefined its presence and today is a well-known brand in the Indian market.
His ability to blend technical knowledge with strategic market insights has enabled DTEN to gain a competitive edge in the fast-growing video collaboration industry.
Join us as we explore Narendra Kumar Bhanwaria’s remarkable journey, his leadership philosophy, and how he is shaping the future of video conferencing in India and beyond under the banner of DTEN.
The Journey of Revolutionizing Norms
Narendra Kumar Bhanwaria’s career trajectory is a testament to the power of innovation and adaptability. Holding a Computer Engineering degree from Mumbai University and an MBA from NMIMS, he ventured into the world of technology-driven sales and business expansion. His professional journey started in the Retail, Channel Partnering, Online, and Enterprise Sales space, working with industry giants such as DTEN, Ingram Micro, Logitech, and Poly. Over time, his experience in sales, channel development, and go-to-market strategies helped him cultivate a deep understanding of business expansion and customer-centric solutions.
His transition to DTEN was driven by a vision to build and strengthen the brand’s presence in India and SAARC. After successfully leading Channel & Alliances at Poly for over two years, he saw an opportunity to leverage his deep market insights and establish DTEN as a dominant force in the hybrid collaboration space. Since joining, his leadership has been instrumental in introducing next-generation products, forming key partnerships, and expanding the company’s market footprint. Today, he continues to push the boundaries of innovation, ensuring that DTEN’s solutions meet the evolving demands of the industry.
DTEN: Redefining Video Collaboration
In an industry saturated with competitors, DTEN has emerged as a frontrunner by focusing on customer-driven innovation. Instead of following trends, the company listens to its customers and develops products tailored to real-world business needs. The company’s ability to stay ahead in a highly competitive market stems from its commitment to research, development, and user experience.
“We don’t just build video conferencing tools; we create experiences that bring people closer, no matter where they are,” says Narendra Kumar Bhanwaria.
DTEN has introduced breakthrough innovations such as
| Vue Pro cameras | Unique in its class, DTEN Vue Pro is a set of professional 4K cameras cleverly designed to capture in-room participants at eye level. |
| DTEN BAR | A Zoom- and Microsoft Teams-certified device, offering flexibility in horizontal or vertical mounting. |
| DTEN Orbit | A cloud-based device monitoring and management platform that streamlines customer service and IT support. |
The company has positioned itself as a brand that not only provides all-in-one solutions but also offers flexible, customizable video conferencing experiences tailored to business needs. The DTEN D7X series, available in both Windows and Android OS, is helping companies transform their collaboration strategies. The 55” and 75” models are designed to cater to huddle rooms and large conference spaces, while the 27” device serves smaller office spaces. With a strong pipeline of innovations for FY25, DTEN is set to redefine how businesses and organizations collaborate across digital spaces.
Milestones in DTEN’s Growth
The year 2024 has been a landmark year for DTEN, marked by unprecedented growth and expansion. Strengthening strategic partnerships with Microsoft and Zoom, the company has secured certifications that boost product credibility and enable seamless integration across platforms. DTEN’s bold presence at premier industry events like ISE, Zoomtopia, and Microsoft Ignite has showcased its commitment to cutting-edge technology and innovation.
The company’s expansion into the Video BAR market is another significant milestone. Previously known for its all-in-one display solutions, DTEN made a strategic decision to enter the video bar segment after identifying a strong demand for flexible collaboration tools. This shift broadened the company’s product portfolio and reinforced its reputation as a market leader in video conferencing technology. Today, DTEN India is growing at an impressive 80% year-over-year (YoY), a testament to the company’s strong market positioning and customer trust.
Overcoming Challenges in Video Collaboration
With rapid advancements in technology, the video collaboration market is becoming increasingly competitive. Businesses now face challenges such as choosing solutions that seamlessly integrate across multiple platforms, ensuring strong after-sales service and support, and addressing the growing demand for cross-platform compatibility. One of the major challenges in the industry is that customers often purchase products certified for one platform but later wish to use them on another platform without losing integration advantages.
To tackle these challenges head-on, DTEN has partnered with Pexip, enabling seamless Zoom-to-Teams integration. This move ensures that businesses have the flexibility to collaborate effortlessly across different ecosystems, making DTEN’s solutions highly versatile and adaptable. With an unwavering focus on customer satisfaction, DTEN is committed to helping businesses overcome technological barriers and achieve superior collaboration outcomes.
A Commitment to Sustainability and Corporate Responsibility
| Developing energy-efficient products to reduce carbon footprints. |
| Integrating AI-driven smart features that optimize resource use. |
| Collaborating with eco-conscious partners to promote greener technology solutions. |
Beyond product excellence, DTEN is dedicated to sustainable business practices. The company actively works towards developing energy-efficient products that minimize environmental impact. By integrating AI-driven smart features, DTEN ensures optimized power usage and resource allocation, thereby contributing to sustainability efforts in the technology sector. Additionally, the company collaborates with eco-conscious partners to promote greener technology solutions and responsible manufacturing processes.
“We believe in creating technology that enhances communication and contributes to a more sustainable future,” says Narendra Kumar Bhanwaria. This vision aligns with the company’s broader goal of building innovative yet environmentally responsible solutions that drive long-term business value.
Innovation-Driven Strategies for Market Leadership
DTEN thrives on continuous innovation. The company’s approach to staying ahead includes:
- Creative engineering, as seen in the unique horizontal and vertical mounting capabilities of the DTEN Video BAR.
- AI-powered advancements, enhancing audio and video clarity to meet evolving customer expectations.
- User-centric design, ensuring intuitive and effortless hybrid collaboration.
These strategies have enabled DTEN to lead the market rather than follow trends.
DTEN India has been witnessing 80% year-over-year (YoY) growth. Once known as a Zoom-centric brand, DTEN has expanded its reach with Microsoft partnerships, significantly broadening its market presence. The company’s strategic diversification into the Video BAR market demonstrates its agility in adapting to industry needs.
Strategic Partnerships and Future Expansion
DTEN strongly believes in leveraging partnerships for growth. Collaborations with Zoom, Microsoft, Pexip, Audio-Technica, and Shure are driving innovation and expanding DTEN’s influence across diverse sectors.
In 2025, DTEN aims to forge new alliances to enhance AI-powered AV technology, ensuring customers experience smarter, more seamless communication tools.
Leadership and Work-Life Balance
Narendra’s leadership is guided by the philosophy of the 3Rs—Responsibility, Respect, and Resilience.
Responsibility means taking ownership of every decision and ensuring accountability at every level. Respect is crucial in cultivating trust with employees, partners, and customers, creating a work culture rooted in transparency and collaboration. Resilience allows him to overcome challenges with a growth mindset, ensuring that setbacks become opportunities for innovation and success.
For today’s business world, he emphasizes the importance of deep market and technological knowledge, staying adaptable to AI-driven innovations, and empowering teams to take initiative. His belief in constant learning and strategic foresight has helped DTEN remain ahead in the rapidly evolving AV industry.
Despite his demanding role, Narendra Kumar Bhanwaria strongly believes that professional success is deeply linked to personal well-being. He maintains balance by prioritizing fitness through regular gym workouts, spending quality time with his family—particularly playing tennis and basketball with his son—and taking digital detox breaks to recharge. This holistic approach ensures that he remains mentally sharp, makes sound decisions, and sustains long-term leadership effectiveness.
A Path to Global Leadership
Looking ahead, Narendra envisions DTEN expanding its presence in the Indian government and corporate sectors. With India’s digital transformation accelerating at an unprecedented rate, DTEN aims to play a key role in empowering businesses with next-generation communication tools. The company is also planning to expand further into SAARC countries, leveraging its strategic partnerships and AI-powered solutions to deliver superior collaboration experiences.
In the next five years, Narendra sees the company becoming a global leader in enterprise communication technology. His vision is to ensure that DTEN’s solutions are adopted by multinational corporations and integrated into government offices, educational institutions, and businesses of all sizes. By continuing to push the boundaries of innovation, DTEN is poised to shape the future of hybrid collaboration.
Words of Wisdom: Advice for Future Business Leaders
For aspiring entrepreneurs and business leaders looking to make an impact, Narendra Kumar Bhanwaria shares some valuable advice.
“Deliver only what you can promise—integrity builds credibility. Stay adaptable and open to change because learning should never stop. Trust and empower your team; leadership is about inspiring growth in others.”
By embodying these principles, he believes leaders can navigate turbulent business challenges, enable strong relationships, and drive sustainable growth. His mantra is simple yet powerful: “Trust your team, take calculated risks, and embrace change. That’s the key to sustainable business success.”
To conclude the story, Narendra is steering DTEN toward an exciting future, marked by innovation, strategic expansion, and customer-centric solutions. His journey exemplifies the essence of transformational leadership, making him one of the Top Visionary Business Leaders to Watch in 2025.
With DTEN’s rapid growth and technological advancements, the future of hybrid collaboration looks brighter than ever.
Reach out to Narendra Kumar Bhanwaria at narendra.bhanwaria@dten.com
Key Takeaways from Narendra Kumar Bhanwaria’s Transformative Journey
- Transforming Hybrid Collaboration: Narendra is leading the charge in revolutionizing video conferencing, combining AI-powered technology with seamless user experiences to redefine how businesses collaborate in a digital-first world.
- A Visionary Leader: With over 17 years of experience, Narendra’s strategic insights have propelled DTEN to new heights, expanding its footprint in the global collaboration market and driving innovation across platforms like Zoom and Microsoft Teams.
- Customer-Centric Innovation: DTEN’s success stems from its commitment to listening to customers and delivering flexible, all-in-one solutions tailored to real-world business needs, including cutting-edge devices and integrated services.
- Sustainability Meets Technology: Under Narendra Kumar Bhanwaria’s leadership, DTEN has prioritized eco-friendly practices, developing energy-efficient products and AI-driven features that optimize resource usage while contributing to a greener future.
- A Balanced Approach to Success: Despite his demanding role, Narendra emphasizes the importance of work-life balance, integrating fitness, family time, and digital detox into his routine to maintain sharp leadership and sustained growth for DTEN.
