LEGO and Nintendo have teamed up once again to celebrate gaming history with the release of a nostalgic new collectible—the LEGO Game Boy set. This brick-built version of the 1989 handheld console is nearly identical in size to the original (measuring 5.5 × 3.5 inches) and includes 421 pieces. Retailing for $59.99, the set is now available for pre-order and will ship starting October 1, 2025.
Every aspect of the LEGO Game Boy reflects thoughtful design. The signature purple A and B buttons are recessed, and the labels on the console are printed—not stickered—for a cleaner, more authentic appearance. Tiny details like the volume dial, power switch, and a faux serial number (a nod to its 1989 debut) add to the realism. It’s a faithful tribute aimed at adult fans and collectors, capturing the essence of a pop culture icon.
Lenticular Screens Bring Games to Life
One of the most exciting features of the LEGO Game Boy set is its innovative use of lenticular screens. The set includes three interchangeable, animated-style screens that display different scenes depending on the viewing angle. These include the iconic Nintendo boot-up sequence, a Super Mario Land stage, and a memorable scene from The Legend of Zelda: Link’s Awakening.
Also included are two brick-built cartridges that can be inserted into the console, mimicking the original experience of loading a game. The back of the console even opens to reveal a slot for storing the unused cartridge. Although the LEGO Game Boy is non-functional, these visual tricks recreate the excitement of handheld gaming in a tactile, imaginative way. Two display stands—one for the console and another for the extra cartridge—complete the package for collectors and display enthusiasts.
Designed for Nostalgic Builders and Gamers Alike
Targeted at adult fans, this LEGO set joins the brand’s successful lineup of retro gaming collaborations, including the LEGO NES system and Mario-themed playsets. The $60 Game Boy model stands out as one of the most accessible entries in the lineup, making it ideal for casual builders and longtime Nintendo devotees alike.
The announcement has already generated buzz at recent expos like Comic-Con, with pre-orders selling quickly through major retailers and the official LEGO Store. Promotional materials even included a reimagined version of the original 1989 Game Boy commercial, underscoring the retro appeal of the set.
In all, the LEGO Game Boy set blends nostalgia, design, and interactivity into a memorable collectible—perfect for fans who grew up with Nintendo’s handheld revolution or those discovering it for the first time.
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