Mastering Digital Marketing Strategies for Brand Growth Success

Do you want to grow your brand?

Are you dreaming of those “unicorn” moments?

The days when you can’t keep up with the demand, customers are shouting about you from every rooftop, and competitors don’t know what hit them. This is the goal every entrepreneur aspires to. And while you can’t turn your brand into a growth machine overnight, it IS possible. You just need to know what you’re doing. You see, most brands throw money at digital marketing strategies and cross their fingers. But it doesn’t have to be this way.

Here’s what you’ll learn:

• Why digital marketing is your growth secret weapon
• The brand growth foundation every successful brand needs
• The digital marketing strategies channels that will help you grow the most
• How to create conversion-oriented content
• Measuring marketing success

Why Digital Marketing Is Your Growth Secret Weapon?

With over 60% of all marketing spend being digital by 2024, traditional marketing is dying out.

Here’s the fun fact…

Digital marketing isn’t some fad. It’s here to stay. It’s the only type of marketing to stick around and get better with time.

Digital marketing strategies are creating connections with potential customers at scale in a way that’s been far more efficient and effective than offline channels. When an experienced SEO specialist Tarun Gehani works with brands, the focus is always on building these meaningful connections that drive sustainable growth.

In the past, if you wanted to reach people, you had to buy their attention. Now your ideal customers have made themselves easy to find. They’re online. They’re looking for the answers you have. If your brand has an online presence, and your target audience is online, it’s only a matter of time before you get connected with new leads. And this is where digital marketing comes in.

The Foundation Every Successful Brand Needs

Before you go “throwing spaghetti at the wall,” you need to have an ironclad foundation in place. This foundation is the core idea behind your brand. If this is weak, it will crumble.

Here are the three things that you need to have crystal clear before you do any marketing:

• Brand positioning
• Defined target audience
• Value proposition

So take a few minutes, think through these three areas. Write down answers to the following questions:

1. What makes you different from your competition?
2. Who are your ideal customers? Get down to the nitty-gritty here. We’re not looking for a broad audience.
3. What is your unique value proposition? Why would someone choose you over other alternatives?

If you answer these questions, your brand will have a strong foundation on which to build.

In my experience, most marketers focus on marketing messaging and forget to actually do marketing. Don’t do this. Build your base first. Build your brand up. Once you’ve done that, only then do you dive into your marketing.

Top Digital Marketing Strategies That Drive Results

Businesses earn $5 for every marketing dollar they spend on digital marketing. It’s that simple. No BS. Numbers don’t lie. But some channels perform better than others. The most profitable channels are the ones where your target audience is spending most of their time and attention. But every marketing channel is not created equal. Some will be a better fit for your brand than others.

Here are the big ones:

1. Search Engine Optimization (SEO)

SEO refers to all organic digital marketing strategies that will help you climb the Google ranking. SEO is a very popular growth hacking strategy since once you start ranking for a keyword, you start to get free traffic on a continuous basis.

2. Email Marketing

Email marketing has the highest ROI compared to all other channels in the marketing world. When you email someone, that person has opted in. They have decided to hear from you. Send them value regularly, and you have a golden goose on your hands.

3. Social Media Marketing

When you market using social media, it is not about posting “cute” photos or videos. It’s about conversations. This is where community is. This is where people connect with like-minded individuals. This is where relationships are formed. And when it comes to marketing, all those relationships eventually become your profit.

4. Content Marketing

There is no better way to build trust than to regularly offer value to people. Content marketing is just an extension of that. Through content marketing, you can connect with your audience by providing them with valuable content.

5. Paid Advertising

Ads are all about traffic. This is where you get to drive immediate and instant traffic to your funnel. You will not get that with any other traffic method.

A quick disclaimer…

Traffic without a solid system is like a loose cannon. Make sure you have all the “nuts and bolts” before you start investing in ads.

How To Create Content That Actually Converts?

The most challenging part of digital marketing for many people is content marketing. This is where you have to go beyond just pumping out blog posts like crazy. You have to understand the buying process and the journey your audience is on. From there, you have to target your content based on that.

• Awareness stage content
• Consideration stage content
• Decision stage content

Audience awareness of your brand, or they may be aware of the problem they have, but they’re not aware of your brand as a solution.

• Create content that educates about the problem.
• Create content that solves the problem.
• Create content that builds your brand awareness.

Audience is aware of your brand, and they’re also aware of the problem. They know they need to do something about their problem.

• Create content that hammers down your value proposition.
• Create content that distinguishes you from your competition.
• Create content that builds your brand trust.

The audience knows your brand, and they know they have a problem.

• Create content that specifically addresses them.
• Create content that answers all their objections.
• Create content that shows case studies of other similar people who have bought from you.

Measuring Success Like a Pro

If it’s not measured, it’s not managed.One of the most crucial benefits of digital marketing over traditional marketing is you can measure EVERYTHING. So often marketers collect all the data in the world, but they don’t even look at it or know how to analyze it. Don’t fall victim to that.

Pick your top KPIs based on your goals and track only those.

• Traffic – how many people visit your website
• Conversion Rate – what percentage of visitors turn into leads
• Customer Lifetime Value (CLV) – the amount of money you make per customer throughout their entire time as a customer
• Return on ad spend – the amount of money you make per ad campaign

These are the top KPIs I measure in my digital marketing business.

Building Your Digital Marketing Strategies

Now it’s time to put all this information together. Start by setting your goals. You should have a goal in mind for the next 6 to 12 months. And set up your digital marketing business around that goal.

Here is how you can do it:

1. Audit what you’re doing now. What’s working? What’s not?
2. Pick your channel. Don’t do it all at once.
3. Plan a content calendar
4. Implement tracking
5. Start testing and optimizing

Digital marketing is a marathon. But marathons aren’t won in one race. It’s consistency and perseverance that win the day. Focus on what works and optimize relentlessly.

Wrapping It Up

Digital marketing strategies have become a must-have to even be seen as a legit business. The businesses that survive and continue to grow do so by having a laser-sharp focus on their target audience. They create value for them. They’re an expert in their field. They make small, incremental changes, but they do them 10x better than everyone else. Your audience is online. Your ideal customers are online.

The only question is…

Will they find you or your competitor?

You have a choice. You can choose to build a system of digital marketing that works tirelessly to promote your brand, or you can work tirelessly. Don’t wait for that perfect moment to take action. The perfect time to start was yesterday. The second-best time to start is now.