Key Points:
- iPhone 17 debuts with brighter screens, A19 chips, and better cameras from $799.
- iPhone Air is Apple’s slimmest phone, with titanium build and eSIM-only design.
- Pro models add cooling tech, pro video tools, and eco upgrades up to $1,199.
Apple has officially introduced the iPhone 17 series at its September 2025 event, highlighting significant design and performance upgrades across its new devices. The standard iPhone 17 now features a 6.3-inch Super Retina XDR OLED display with ProMotion technology, offering smoother visuals at up to 120 Hz. Its brightness has also been boosted to 3,000 nits, making it one of the brightest displays on any smartphone to date.
Under the hood, the iPhone 17 is powered by Apple’s new A19 chip paired with an N1 networking processor for improved connectivity. The camera system has been revamped with a 48-megapixel Dual Fusion setup on the rear and an 18-megapixel front camera featuring Dual Capture and Center Stage support. For the first time, base storage has doubled to 256 GB, starting at a price of $799.
iPhone Air Redefines Slim Technology
The surprise announcement of the iPhone Air drew particular attention. At just 5.6 mm thick, it is now Apple’s slimmest smartphone ever, constructed with a titanium body for durability. Positioned as a replacement for the Plus models, the iPhone Air offers a balance of lightweight design and advanced performance.
It includes a 6.5-inch OLED display with ProMotion, an A19 Pro chip, and improved battery efficiency. Charging has shifted towards a fully magnetic Qi-2 25W system, while the phone eliminates physical SIM trays in favor of eSIM-only support. Available in four colors—black, white, gold, and sky blue—the iPhone Air is priced at $999. Its minimalist build and premium feel are aimed at consumers who prioritize both design and functionality.
Pro Models Push Boundaries in Power and Sustainability
At the top of the lineup, Apple unveiled the iPhone 17 Pro and Pro Max, introducing what the company describes as its most advanced smartphones yet. These models are powered by the A19 Pro chip, equipped with a new vapor-chamber cooling system to sustain peak performance during intensive use. Both models feature a forged aluminum unibody, enhancing durability and heat management.
The Pro series boasts a triple-lens 48-megapixel Fusion camera system, including an ultrawide and a telephoto lens with up to 8× optical-quality zoom. For professionals, advanced video tools such as ProRes RAW, Apple Log 2, and genlock support are built into the system. Pricing starts at $1,099 for the Pro and $1,199 for the Pro Max, with storage options scaling up to 2 TB. Pre-orders begin September 12, with availability from September 19.
Alongside hardware improvements, Apple emphasized its environmental initiatives. The new Pro models incorporate recycled cobalt and gold, rely on renewable energy sources for manufacturing, and come packaged in fully recyclable, fiber-based materials.
Complementing the iPhone announcements, Apple also introduced AirPods Pro 3, featuring improved noise cancellation, live translation, and health tracking, along with updates to its Apple Watch Series 11, Watch SE 3, and Ultra 3. These additions round out a product launch aimed at showcasing Apple’s vision of innovation, design, and sustainability.
