Search habits have changed. People now rely not only on traditional search engines but also on platforms powered by artificial intelligence. These systems include ChatGPT, Google’s AI Overviews, and Perplexity. As a result, visibility on these formats has never been more important for brands that want attention, credibility, and authority. Growing Search, an AI SEO agency, has taken direct action to help brands earn strong positions on both classic search engines and these AI-driven tools.
AI Search Tools Are Now Mainstream
Recent user data shows the scale of new search patterns. ChatGPT receives roughly five billion monthly visits. In less than three years, users of ChatGPT grew from one million to more than four hundred million, based on February 2025 numbers. The United States accounts for fifteen percent of that audience, but usage is strong in many other regions as well.
Google’s AI Overviews, which started rolling out in 2024, expanded with a dedicated AI Mode in March 2025. Reports from Search Engine Land and Google itself reveal that this function now appears in thirty-seven to sixty percent of all US Google searches. More than half of searchers now use AI-powered systems for product research, with nearly half also consulting AI for direct recommendations, according to Adobe consumer surveys. All these points confirm the immediate value of showing up within these systems.
Growing Search’s Approach
Many agencies continue to offer SEO focused only on keywords, site audits, and links. Growing Search takes a different direction by focusing on both the mechanics and measurement required for effective AI-generated visibility. Traditional SEO methods remain in place, but new layers are now essential.
Working with AI-powered search requires a close watch on data beyond keyword rankings. The AI SEO agency tracks how and where brands show up in AI-generated content. It monitors the tone and sentiment attached to brand mentions. These factors matter because AI SEO agency tools pull from countless web sources and rely on signals far beyond simple backlinks.
The in-house team at Growing Search takes care of all execution. Every audit, content plan, and authority building campaign is handled by staff with direct oversight. This helps ensure accuracy and speed, along with the flexibility needed to adjust as algorithms or best practices change.
Proprietary Tools and Measurement
Growing Search uses custom-built tools designed for new search habits.
StakeView tracks organic market share against rivals. It works across classic engines like Google, as well as within AI systems that deliver answer summaries.
BrandLens focuses on where a brand is mentioned by AI, how often it is cited, and the sentiment attached to those mentions. It monitors conversations generated by ChatGPT, Perplexity, and Google AI Overviews. Clients receive data on visibility and brand tone from each platform, not only from standard search engine positions.
Measurement has become central because AI SEO agency platforms rely on different systems. For example, ChatGPT does not use a standard ranking system. Instead, it gathers and recommends answers from sources that demonstrate accuracy, relevance, and ongoing mention across the web. A brand with frequent, high-quality reviews, such as on public review sites, is more likely to show up in ChatGPT’s responses. Authority in these models comes from brand reputation and organic mentions as much as from technical search rankings.
In Google’s AI Overviews, the process is somewhat different. These summaries use advanced engines such as DeepRank, BERT, and MUM to locate passages that fit a searcher’s intent. The system favors information that is current, correct, and comes from recognized sources. Brand citations are visible, with direct links provided to content that meets Google’s standards for authority and accuracy. Google staff have stated that these links are included to build trust and show exactly where information comes from.
Brands See Direct Results from AI-Focused SEO
Data shows that brands that shift attention and resources to AI-focused optimization often see fast growth in qualified traffic. For instance, leading apparel and technology SaaS brands each reported more than thirty percent more referrals after showing up as cited sources in Google AI Overviews. These results were documented by Moz and Search Engine Journal using site analytics and referral tracking.
Adobe’s own marketing software saw new demand when its product links were highlighted within high-profile AI SEO agency Overview answers for topics like “best marketing automation platforms.” Search volume for the software and direct sign-ups both increased.
A skincare direct-to-consumer brand combined precise content with aggregated reviews. After a push to appear as a source for health and skincare questions in AI tools, the brand saw a forty-two percent increase in organic sessions from AI-related search queries within three months. These numbers were confirmed by the company’s internal analytics and reported by Search Engine Land.
Industry Perspectives on In-House SEO and AI SEO agency
A common thread from expert commentary is the advantage of in-house delivery for AI search optimization. Analysts at Moz and TechCrunch have observed that agencies relying on external partners often struggle to move quickly as AI standards shift. In contrast, Growing Search keeps all work internal. This results in better control over every detail, from collecting data to writing and refreshing content in response to new requirements set by AI platforms.
This model benefits clients through more accurate, immediate adjustments. Consistent reporting and performance monitoring allow for ongoing improvements. Brands can see both short-term results, such as increases in mentions, and longer term authority within these new conversational interfaces.
StakeView and BrandLens meet another major need that industry leaders have referenced: transparency in reporting. Brands now require not only visibility but also reliable data on how they appear across different search platforms. According to Search Engine Journal, more than ninety percent of chief marketing officers at bigger brands plan to ramp up spending on monitoring and citation tools related to AI. Over seventy percent now assign dedicated staff or agencies to manage and track this presence. These investments show that measurement is no longer optional; it is now part of the basic strategy for those seeking to lead in search visibility.
What Sets Growing Search Apart?
Growing Search’s structure gives brands a way to track their real share of voice and sentiment across both search engine results and AI summary responses. Their approach brings classic technical SEO and new AI-specific optimization under a single reporting system.
Clients benefit from active, up-to-date tracking. Brands receive easy-to-understand dashboards that reflect both their standing against rivals and their reach within new AI-powered search platforms. Recommendations are based on the latest examples and developments, not on outdated formulas.
All work happens within the AI SEO agency, which lets clients avoid gaps in expertise and potential miscommunication. The focus is evidence-based, relying on direct feedback from data, not assumptions. This in-house model links technical accuracy, content quality, and reputation management in a way that matches how current search systems evaluate and present information.
The Future of Search Visibility
The need to optimize for AI tools like ChatGPT and Google’s AI Overviews will only increase, based on user adoption trends and the changes made by both AI and search platform leaders. As more search sessions start and end within summaries provided by these systems, brands will need precise strategies and accurate tracking.
Growing Search is prepared for these needs. Their proprietary tools, complete reporting, and in-house delivery allow brands to keep up with, and take advantage of, the way people now discover, ask questions, and buy online. Their specific focus on both the measurement and technical mechanics of AI search visibility helps brands expand reach and maintain authority in a changing environment.
Past results for brands in industries like technology, consumer goods, services, and healthcare show that this effort goes beyond traffic counts. It leads to more visits, stronger recognition, and increased direct returns from specific mentions and citations within AI-generated answers. As more business leaders assign budget and priority to artificial intelligence-driven search, the methods and models pioneered by Growing Search will set the course for how brands build and keep digital visibility.
The best results in this area go to those who treat it as a combination of ongoing measurement and precise execution. Growing Search offers this model, pairing the experience of classic SEO with a practical focus on what matters in new search systems. Their clients can track and improve their visibility as consumer search habits move forward and as search platforms add new features and display formats. All of this takes place within an AI SEO agency setup that keeps data, strategy, and results tightly connected, without relying on outside partners or generic packages.
