Planning an event—like a wedding, a big corporate meeting, or a special celebration—is exciting, but it can also be overwhelming. One missed detail or poorly timed moment can turn what should be a joyful occasion into stress and disappointment for everyone involved. Guests notice when things feel off, and hosts end up juggling too much, losing the chance to enjoy the moment. This is where great leaders make a real difference. They take the stress away, handle every detail with care, and ensure the bigger picture comes together perfectly.
With creativity, planning, and foresight, they turn ideas into smooth, memorable experiences. By guiding teams, coordinating logistics, and solving problems before they happen, these leaders ensure that every event isn’t just well-organized—but truly unforgettable.
Jessyca Canal, Owner of EBJ Events, is one such leader. She transforms ideas into seamless, memorable experiences by combining creativity, precision, and empathy. From logistics and design to guest experience, she ensures every detail reflects the client’s vision while fostering a culture of trust, collaboration, and innovation within her team. Under her guidance, EBJ Events has grown from a solo operation into a full team of planners and designers, doubling its client base over three years, with over 70% of projects coming from repeat clients and referrals.
Key milestones and achievements include:
- Helping couples bring their dream weddings to life
- Executing multi-day destination celebrations
- Organizing corporate events that elevate brands
- Gaining recognition in top publications such as VOGUE and Modern Luxury
These milestones illustrate how Jessyca Canal’s vision and leadership drive EBJ Events’ growth while creating experiences that leave a lasting impact.
A Passion for Storytelling and Connection
Jessyca’s journey into the events industry began with a love for storytelling and bringing people together. She started as a martial arts instructor, organizing kids’ events and tournaments, then moved into corporate management, planning conferences and retreats, before finding her calling as a wedding and event planner. From a young age, she naturally stepped into the role of a planner, coordinating family celebrations and helping friends mark important milestones.
Over time, she realized her passion went beyond logistics—she wanted to create experiences that made people feel seen, celebrated, and truly connected. Launching EBJ Events allowed her to take this talent for creating memorable moments and expand it into something far beyond her imagination. Her early experiences taught her that while every detail matters, it is the client’s purpose behind those details that makes an event truly unforgettable—a principle that continues to guide her leadership at EBJ Events today.
Juggling Twins, Transitions, and Triumph
One of the most defining challenges in building EBJ Events for Jessyca Canal was managing the demands of motherhood while going through a lengthy separation. Juggling twins, navigating personal transitions, and simultaneously growing a business often felt overwhelming. However, these experiences became powerful lessons in resilience. Jessyca learned to remain calm under pressure, adapt quickly when plans shifted, and lead with empathy. These challenges shaped her leadership style, which today combines a solutions-first approach with a strong focus on the people behind every project, ensuring efficiency and a supportive, collaborative environment.
Balancing Strength and Sensitivity
Jessyca Canal believes her biggest lesson as a leader has been that strength and softness are not opposites—they can work together. In the high-pressure, personal world of events, she has found that empathy, intuition, and emotional intelligence are powerful tools for effective leadership. While she once felt the need to “toughen up” to lead, she has discovered that her ability to listen deeply, connect authentically, and guide with compassion is what truly makes her effective.
Culture of Trust and Creativity
At EBJ Events, Jessyca Canal has built a culture centered on trust and collaboration. She empowers her team to take ownership of their roles and encourages them to bring their creativity to the forefront, while ensuring they have her full support. Her leadership style is hands-on when it comes to shaping the vision and client experience, yet she allows space for autonomy. This approach has created a work environment where team members feel valued, motivated, and inspired to go above and beyond.
To manage these responsibilities effectively, Jessyca strategically balances her time across key areas of the business:
| Activity | Percentage of time |
| Client Engagement | 30% |
| Operations | 25% |
| Strategic Planning | 25% |
| Personal Growth | 20% |
This thoughtful division of time ensures she stays closely connected with clients, guides her team efficiently, drives strategic growth, and invests in her own development, all of which contribute to the continued success and smooth operation of EBJ Events.
Crafting Seamless Events with Precision and Care
EBJ Events stands out in a competitive industry by focusing on:
- Meticulous planning and attention to detail
- Personalized experiences that reflect each client’s unique story
- Flawless execution from venue selection to décor
- Strong logistics knowledge and trusted vendor partnerships
Clients consistently share that they felt truly understood and that everything went perfectly, which is the highest compliment in the events industry.
Most Meaningful Milestones
Some of the most meaningful milestones for EBJ Events are not awards, but the transformations seen in its clients. Couples often say their weddings felt like a dream, and corporate clients share that their events helped elevate their brand—moments that truly validate the company’s work. Watching EBJ Events grow from a small business into a trusted name across South Florida has been deeply rewarding. Each year, the company continues to expand its reach, and the fact that a large portion of its business comes from client referrals stands as the highest recognition of all.
Remarkable Growth
Over the past three years, EBJ Events has doubled its client base, seeing steady growth in multi-day destination weddings and luxury corporate events.
The company has expanded from a solo operation into a diverse team of planners, designers, and coordinators:
- Today, more than 70% of business comes from repeat clients and referrals, reflecting the strong trust it has built.
- The company is anticipating 30% growth as it continues to expand further into the destination events market.
The Next Wave in Event Planning
From Jessyca Canal’s perspective, three major trends are shaping the events and experiences industry in the coming years: personalization, sustainability, and technology. Clients now seek events that reflect their unique personalities or brand identities, moving away from one-size-fits-all approaches. Sustainability has become a priority, impacting decisions in catering, décor, and overall event design. Technology is also transforming the planning and execution process, with digital tools and interactive experiences enhancing efficiency and guest engagement. Under Jessyca’s leadership, EBJ Events is proactively adapting to these trends by partnering with eco-friendly vendors and integrating digital platforms to streamline communication, all while ensuring that the personal touch and thoughtful details that make each event memorable remain at the forefront.
Role of Trust in Creating Memorable Events
In event planning, trust is essential, as clients are entrusting someone with some of the most important days of their lives. EBJ Events maintains transparency in pricing, vendor partnerships, and timelines, ensuring clear and open communication at every stage. Expectations are managed honestly, and integrity guides every decision. Clients know that the team advocates for them throughout the process, creating a foundation of trust that continues long after the event is over.
Empathy, Adaptability, and Impact
Jessyca Canal believes that women leaders bring a unique set of qualities that make a meaningful difference in industries like events. They are known for their empathy, adaptability, and collaborative approach, which are especially valuable in high-pressure, emotion-driven environments. Women leaders often excel at balancing creativity with logistics, skillfully managing intricate details and the overall experience. These strengths allow them to deliver not just well-organized events, but truly memorable and meaningful experiences that resonate deeply with clients.
Media Spotlight
EBJ Events has been featured in prominent publications such as VOGUE, NYC Journal, Modern Luxury Magazine, and more. Even without actively seeking media coverage, the company’s work has consistently spoken for itself through client referrals and successful collaborations. Each feature highlights the impact EBJ Events has made in the industry and reflects its commitment to creating exceptional experiences.
Advice for Aspiring Event Planners
Jessyca’s advice to aspiring event planners is to focus on people, not just logistics. At its heart, event planning is about creating human connections. By approaching work with empathy, creativity, and resilience, planners can achieve success and craft experiences that truly matter. Building strong relationships with clients and vendors, investing in personal growth, and being willing to do things differently are key. Success in this industry isn’t about perfection—it’s about passion, relationships, and above all, heart.
Jessyca Canal’s 5 impactful business lessons
- Prioritize People: Strong relationships with clients, vendors, and teams build trust and loyalty.
- Embrace Resilience: Challenges strengthen adaptability, empathy, and problem-solving.
- Balance Strength and Softness: Lead with both decisiveness and compassion.
- Foster a Positive Culture: Collaboration and creativity drive growth and performance.
- Focus on Details: Thoughtful planning turns ordinary work into memorable experiences.
