Greg Hitchcock: Telling Stories That Educate, Advocate, and Inspire Action Worldwide

Stories can change the way we see the world. Journalists, filmmakers, and content creators do more than share news—they show important social, environmental, and historical issues, give a voice to people often overlooked, and inspire action. Their work helps communities and organizations make a real difference. By telling these stories, they capture attention and make people want to learn more.

Gregory (Greg) Matthew Hitchcock, Manager of Editorial and Content Strategy at Greg Hitchcock Communications Limited Inc., combines journalism, filmmaking, and content strategy to tell impactful stories that highlight social, environmental, and historical issues. By guiding his editorial teams with creativity and strategy, he helps organizations and communities communicate effectively and make a real difference. 

With his support, the company has grown into a respected multimedia firm, producing documentaries showcased at schools, community events, and international platforms, including a United Nations project. His work has earned awards in film, creative writing, and education, and he has inspired young talent and advocated for mental health awareness through media. With a career built on resilience, purpose, and innovation, his journey leads to remarkable achievements—and shows that his influence is only just beginning.

From Comic Strips to Creativity

Hitchcock’s passion for storytelling began in his childhood in the suburbs of Albany, New York, where he would swap campfire stories and listen to his grandmother, Rose, recount tales of the past. His creativity also found expression in drawing comic strips, laying the foundation for a lifelong love of narrative and imagination. After graduating from high school in 1985, he enlisted in the U.S. Army and served as a TV and Radio Systems Specialist at Walter Reed Army Medical Center. During his service, he faced a personal challenge when diagnosed with paranoid schizophrenia in 1986, a turning point that redirected him toward recovery and creative pursuits.

Following his honorable discharge, Greg Hitchcock earned a Bachelor of Arts in English from SUNY Albany in 1992 and began a journalism career spanning over 25 years. He worked as a staff reporter for the Leader-Herald in Gloversville, New York, and contributed to publications such as Mad in America. His work combines journalism, content creation, and advocacy, focusing on social issues like mental health, social justice, environmental concerns, and community-driven stories—from food insecurity in Fulton County to historic preservation and conservation efforts.

Hitchcock’s leadership journey began in 2023 when he joined the Sidney Herald newsroom as an editor. Over time, he embraced multiple roles, including writer, editor, business manager, and human resources professional, honing his skills in organization, strategy, and team management. Through these experiences, he has built a career rooted in resilience, creativity, and a commitment to amplifying underrepresented voices, leaving a lasting impact on his audiences and the communities he serves.

Self-Taught Filmmaker

Passionate about storytelling through film, Hitchcock taught himself the craft and went on to establish Command Voice Journalism, later evolving into Pegasus Digital Media (2024), a multimedia PR firm. 

His notable documentaries include:

• Pioneer Days: Fire in the Valley (2021): Explores Haudenosaunee (Iroquois) history and systemic racism.
• Climate Change: The Adirondacks: Produced for a United Nations project.
• Heroin Addiction in Amsterdam and Woodstock 50th Anniversary: Highlighting social and cultural themes.

His films combine investigative rigor with a commitment to education and are often screened at community events and schools.

Perseverance as a Guiding Mantra

Hitchcock’s journey is a testament to the power of resilience and creativity. Openly sharing his experiences with schizophrenia in his memoir Schizophrenia in the Army (2012) and through public speaking, he confronts stigma head-on, showing that purpose and creativity can thrive even in the face of mental health challenges. His work transforms art and storytelling into tools for healing and connection. 

Guided by his mantra, “Keep on punching until you punch a winner,” he sees business as a way to make a meaningful impact, putting value above profit. By seamlessly blending journalism, filmmaking, and activism, he amplifies marginalized voices and builds stronger, more resilient communities—leaving readers eager to discover the stories he brings to life.

Inspiring Teams to Deliver Their Best Work

Greg Hitchcock leads his editorial and content teams by setting high expectations and providing guidance when needed, while also giving team members the freedom to explore creative ideas. This balance of support and autonomy encourages innovation, motivates the team, and ensures the delivery of impactful, high-quality work.

Active Community Engagement

Hitchcock is also known for his active role in the communities he serves. While working as a local newspaper editor, he joined the Kiwanis Club to support youth programs, and his involvement helped him to be selected for the Sidney Area Chamber of Commerce’s Leadership Academy.

Skills for a Strong Career

Hitchcock emphasizes the importance of starting early, encouraging high school and college students to engage with school newspapers. He believes that these experiences, whether through formal training or hands-on volunteer projects, provide invaluable skills that lay the foundation for a successful career in journalism and content creation.

Stay Ahead Through Constant Learning

Greg Hitchcock keeps himself well-informed by reading extensively, attending industry conferences, and engaging in thoughtful conversations with fellow professionals. He believes that learning is a continuous process, and staying curious is crucial to navigating the ever-changing media landscape. To stay productive and focused, he nurtures his creativity through artwork, which allows him to think freely and remain inspired. He also draws motivation from the experiences of successful individuals, often reading autobiographies of leaders like Donald Trump, Condoleeza Rice, and Ronald Reagan, applying their lessons and values to guide his work. 

While the future of journalism and content strategy can be unpredictable, and emerging technologies—like Artificial Intelligence—are reshaping the way media professionals work, Greg Hitchcock emphasizes that strong writing remains a timeless and indispensable skill. For him, mastering the craft of clear, compelling storytelling is the foundation that allows creativity and innovation to thrive, no matter how much the tools or platforms may evolve.

Award-Winning Work

Hitchcock’s dedication to storytelling and impactful media has earned him notable recognition and accolades over the years:

• 2014: Honorable Mention in Film from Full Sail University and the Embassies of France for producing Climate Change: The Adirondacks for a United Nations project.
• 2022: Finalist in Creative Writing at the National VA Creative Arts Competition.
• 2024: Won for best feature writing from the Washington Newspaper Publishers Association for his story ‘Korean War Veteran gets his Purple Heart, Finally’.

Honored as Educator of the Year

In March 2025, Greg Hitchcock served as a panelist at the Fluxx Education 2.0 Conference at the Luxor Resort and Conference Center in Las Vegas, Nevada, where he discussed strategies for cultivating talent and was honored with the Educator of the Year Award. Before that, he participated as a panelist at Schenectady County Community College, sharing insights on how students can earn the trust of potential employers. He also delivered the keynote address at the Mental Health Association of New York State’s annual education conference, focusing on using media to de-stigmatize mental illness.

Media Highlight

Multiple articles and interviews highlight Hitchcock’s work: 

• Greg Hitchcock: Voices, Visions, and the Power of Creating: Explores how creativity and storytelling can challenge stigma and promote mental health awareness.
• Filmmaker to make documentary on Mohawk Valley during Revolutionary times: Brings history to life, highlighting the region’s pivotal role in the American Revolution.
• Local filmmakers’ take on Woodstock: Offers a fresh perspective on the cultural and social significance of the iconic festival.
• Stories of Stigma: How to Overcome Shame to Live a Healthy Life: Delves into strategies for confronting mental health stigma and personal challenges.
• WNYT News Channel 13 Interview: Provides firsthand insights into Hitchcock’s approach to storytelling, advocacy, and creative expression.

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