What if your brand becomes invisible in a world where attention is shrinking by the second? In a reality where audiences skip ads in 5 seconds, scroll past content even faster, and actively avoid intrusive digital messaging, even the smartest campaigns risk being ignored. Outdoor advertising is often seen as a powerful alternative—but only the right OOH canvas, in the right location, can truly amplify creative storytelling. Today, without strategically selected, high-impact OOH and DOOH assets, brands lose the chance to create real recall. Creative ideas fade before they’re noticed, and marketing spends silently slip away.
This is where Junaid Shaikh, Founder & CMD of RoshanSpace Brandcom, stands apart — a visionary redefining India’s OOH (Out-of-Home) and DOOH (Digital-Out-of-Home) landscape through design, data, and integrity. His work goes far beyond conventional media placement; it’s about building platforms of visibility that combine design, technology, and purpose to make cities more intelligent, beautiful, and connected.
The company believes every asset is more than just a structure — it’s a stage for brands to express their vision. By blending art, data science, engineering, and technology, the firm continuously innovates to provide clients with the most impactful platforms to showcase their brands.
Under Junaid’s leadership, the company has redefined what outdoor media ownership means — pioneering digital transformation, real-time audience measurement, programmatic delivery, and automation that drive creativity and accountability. Iconic projects such as BANDRA FOCAL, EDGE 7, the ProDigi Flagpole Network, and ProDigi TWINN exemplify his mission: turning infrastructure into inspiration.
Why RoshanSpace?
RoshanSpace has steadily emerged as a trailblazer in India’s OOH and DOOH landscape, redefining how brands engage with urban audiences.
Its success is built on a set of core pillars that highlight its leadership and illustrate the company’s commitment to innovation, reliability, and excellence:
- Iconic Asset Portfolio: Focused on premium and unique DOOH formats, backed by advanced technology and continuous innovation.
- Industry Leadership: Recognized as a leading force in Mumbai’s OOH industry, setting benchmarks in quality, scale, and creativity.
- Strong Partnerships: Collaborates with media owners nationwide, offering consulting, innovation, and strategic insights to shape the future of OOH in India.
- Long-Term Stability: Holds enduring leases and maintains a strong record of renewals, reflecting reliability and trust.
- Diverse Clientele: Trusted by international and blue-chip brands through direct and agency partnerships.
- Global Standards: Adheres to international benchmarks and best practices, earning the confidence of marketers as a best-in-class OOH media company.
From Teen to Trailblazer
Junaid’s journey is a story of legacy, ambition, and reinvention. From a young age, he worked alongside his father, Abdul Kader Shaikh, a pioneer who shaped Mumbai’s OOH industry during the 1970s and ’80s, acquiring prime billboard locations and establishing the foundation for RoshanSpace’s success.
At just sixteen, Junaid Shaikh began learning every aspect of the business — from installation and design to strategy and operations. Guided by his father, who also served as Chairman of the Mumbai Outdoor Advertising Association, he absorbed the values of integrity, fairness, and excellence.
In 2012, he took over operations, steering the company into a new era of static and digital media innovation. His focus has been on creating iconic assets rather than following Trailblazer paths — designing spectacular static installations and digital networks that have transformed Mumbai’s skyline.
Within the static OOH landscape, the company has created some of the most architecturally significant designs in India’s advertising history, while in DOOH, it has built one of the most advanced digital networks in the country.
A Purpose Beyond Business
From its inception, RoshanSpace has operated with a purpose that goes beyond business. Every initiative reflects a commitment to creativity, transformation, and social responsibility — proving that media can also be a force for good.
- 2013–2014 – Billboard Talking Campaign: As part of a creative self-promotion drive, the company launched a series of “talking billboards” that humorously engaged audiences with relatable, conversational messages. The campaign reignited public interest in outdoor advertising and gained widespread appreciation across social media and the industry.
- 2015 – IOAA National Public Service Campaign: RoshanSpace won the National Public Service Campaign Creative Competition organized by the Indian Outdoor Advertising Association (IOAA), recognizing its creativity and contribution to social awareness through impactful, purpose-driven messaging.
These early milestones set the stage for RoshanSpace’s tech-focused future — a company that cares about people and uses Dynamic Creative Optimization (DCO) to deliver real-time, highly relevant ads long before it became common in the industry.
Transforming Outdoor Advertising Through DOOH
RoshanSpace’s asset ecosystem is built on one powerful foundation: DOOH. In today’s world, outdoor advertising is no longer just static structures — it has evolved into a dynamic, data-driven medium that adapts in real time. DOOH has completely changed how brands communicate, offering the flexibility, precision, and intelligence once reserved only for online advertising.
At the heart of this shift is RoshanSpace’s ProDigi network, a DOOH-first platform powered by AI and real-time programmatic delivery. Every screen can automatically adjust content based on time of day, weather conditions, traffic patterns, and audience behavior. This makes storytelling smarter, more contextual, and far more impactful.
“DOOH is not just about visibility — it’s about intelligence, context, and accountability.”
Junaid Shaikh
With AI and automation built into every asset, RoshanSpace ensures complete transparency and control. Real-time analytics, proof-of-play dashboards, and optimization tools give brands measurable outcomes — aligning outdoor media with the performance standards of digital advertising.
This DOOH-first approach is what powers RoshanSpace’s landmark assets, enabling them to deliver richer experiences, higher engagement, and deeper storytelling across Mumbai’s most iconic locations.
Landmark Assets That Define City Skylines
BANDRA FOCAL – Asia’s Largest Billboard
The BANDRA FOCAL measured 120ft by 122ft and was built with 700 tons of steel and 30,000 man-hours. Despite the 2021 Mumbai rains and Covid lockdowns, Roshanspace completed this monumental project. Located at the start of the Western Express Highway, it connected South Mumbai’s business districts with the western suburbs, offering unmatched visibility. Towering 57 meters, it combined striking design with high-impact brand presence.
A prime spot for brands, BANDRA FOCAL embodied Roshanspace’s “Ideas Magnified.” Its advanced technology—Vehicle Detection, Live Monitoring, and Smart Illumination—tracked vehicles, monitored campaigns in real time, and optimized lighting, ensuring maximum reach and efficiency.
EDGE 7
In a city overflowing with visual noise, EDGE 7 rises above everything around it. This cluster of seven iconic billboards isn’t just built to be seen. It’s engineered to captivate, hold attention, and turn every passing second into a powerful impression. Inspired by the sharp, multi-faceted form of a crystal, the EDGE 7 SURROUND design, created exclusively by RoshanSpace, adds depth, character, and a sculpted visual signature that instantly stands out. Drive through Mahalaxmi and look up at the right moment. You will know immediately that you have arrived at EDGE 7.
Its placement makes the experience even stronger. Positioned in one of Mahalaxmi’s busiest high-flow corridors, it intercepts traffic moving between South Mumbai and the suburbs throughout the day. Presence here is a brand takeover across all seven faces that feels bold, dominating, and impossible to ignore. Many brands describe EDGE 7 not as a media buy but as a strategic advantage.
As Junaid Shaikh says,
“When a billboard becomes a design icon, the brands on it get more than attention. They get respect.”
What truly sets EDGE 7 apart is the intelligent technology working behind the scenes. Every campaign is powered by advanced tools that turn visibility into measurable impact.
- Live Campaign Monitoring: We view scheduled creatives in real time, verify accuracy, and track creative display finesse consistently.
- Smart Illumination: The lighting system is seamless hence ensures perfect visibility of the creatives with zero shadow cast!
EDGE 7 is more than an outdoor site. It is a media landmark. A rare blend of design, placement, and technology that gives every brand a presence that not only stands out but stands apart.
ProDigi TWINN
RoshanSpace powers the ProDigi Network with its newest breakthrough: the TWINN. This spectacular addition isn’t just modern; it is futuristic, immersive, and built to push the boundaries of DOOH in India. With four colossal digital screens spanning 5,400 sq. ft., the TWINN commands one of Mumbai’s busiest corridors leading into BKC, placing brands right where the city’s most premium audience travels every day.
The TWINN is crafted for brands that want deeper creative expression. It opens an entirely new layer of storytelling with dynamic 3D ads, multi-screen innovations, and large-format digital experiences that instantly elevate brand presence.
As Junaid Shaikh puts it,
“ProDigi TWINN is here to bridge the gap in iconic DOOH media. It brings the differentiation that niche brands are eager to establish.”
Screen Sync Tech
Taking this digital canvas even further is Screen Sync Tech, a breakthrough that transforms static impressions into immersive motion. This LAN-based, API-triggered technology lets one screen activate a perfectly timed visual sequence on the other, creating smooth, frame-accurate movements that glide across displays. For India, it marks a first-of-its-kind leap in DOOH innovation.
The innovation inspired leading brands in auto accessories, FMCG, and particularly Rebel Foods who became India’s first QSR brand to run a Screen Sync campaign. The results were extraordinary. Split-second synchronisation ensured maximum impact during peak hours amplified across social media and PR which ensured these campaigns reach far beyond the streets of Mumbai.
Since then, ProDigi TWINN has become a creative playground for global brands iphone, Samsung, Vredestien, Maggi, Pringles, and others, enabling visually stunning ideas that quickly capture attention and spark virality.
Screen Sync Tech is redefining DOOH engagement, setting a new benchmark in creativity, scale, and immersive storytelling.
ProDigi Flagpole
The ProDigi Flagpoles are redefining what smart DOOH can be in India. This first-of-its-kind network features 20 intelligent digital flagpoles placed at intervals of 150 to 200 meters on the sides of Western Express Highway, stretching from Bandra all the way to the airport. The result is a continuous, high-impact digital corridor that delivers 3.8 million impressions every day.
Each screen is crafted to the highest quality standards, built to withstand the harshest environmental conditions, and designed to automatically adjust brightness based on ambient light. This ensures crystal-clear visibility at any time of day.
This proprietary RoshanSpace design is forward-thinking, flexible, and built to integrate seamlessly with the latest digital technologies. ProDigi can be operated from anywhere in the world, delivering everything from live, interactive content to commercial advertising to public service messages in real time.
More than just digital displays, these smart flagpoles represent a modern, meaningful way for cities to engage with their citizens. They create opportunities to share information instantly, spark interaction, and inspire collective action toward ecological and social change.
DeSync CMS
Can an everyday billboard be turned into a story that people actually follow?
On Mumbai’s Western Express Highway, RoshanSpace set out to answer that question with DeSync CMS — an industry-first scheduling technology built to transform DOOH into a living, moving narrative.
DeSync CMS allows multiple creatives to play differently, dynamically and simultaneously across an entire network of screens. Each display carries its own chapter of the story, timed with frame-level precision and orchestrated from a single dashboard. As vehicles move along the highway, the visuals evolve in perfect sequence, creating an immersive journey that stretches across kilometres.
The technology made its debut with NIC Ice Cream’s Zero Sugar campaign, where each flavour appeared screen by screen, building anticipation and excitement as commuters drove past. The result was remarkable: 6.79 million impressions in just 7 days, with an average 4-second dwell time per screen — a clear sign that people weren’t just glancing, they were engaged. Brands like Aditya Birla Opus and Zepto Café have used DeSync CMS to craft their multi-moment stories, powered by real-time scheduling, instant updates and flawless monitoring.
Better Mumbai
The challenges of the pandemic inspired RoshanSpace to rethink the role of outdoor media in the city. With mobility restricted and uncertainty high, Junaid Shaikh and his team recognised that DOOH could do more than advertise — it could serve as a real-time communication tool to inform, guide, and protect citizens.
This vision gave rise to Better Mumbai, an initiative dedicated to making the city cleaner, safer, and visually harmonious through responsible outdoor advertising. By leveraging high-impact locations and dynamic digital formats, the initiative delivers timely and relevant messages that influence public behaviour and foster civic awareness.
Through Better Mumbai, RoshanSpace addresses key areas of urban concern, including traffic and road safety, police and public alerts, environmental campaigns, disaster management, health awareness, vaccination drives, and appeals for blood and organ donation. Every screen becomes a platform to connect with citizens meaningfully, helping them make informed decisions while promoting a sense of collective responsibility.
Used Case Of Tech Innovation Leading To Campaign Success
Wimbledon 2025 Campaign
RoshanSpace turned Mumbai into a live DOOH arena during Wimbledon 2025:
Objective: Bring the thrill of Wimbledon directly to city streets.
Execution: The ProDigi network delivered dynamic formats across Flagpoles, SCLR, and TWINN screens, making every display a story in motion.
Key Highlights:
- Dynamic Creative Replacement: Live match highlights updated in real-time.
- Storytelling synced with tournament progression for maximum audience engagement.
- Flagpoles featured male and female players side by side.
- SCLR screens alternated between champions.
- TWINN screens created the illusion of players moving between screens.
Impact:
- 5.9 million impressions in 20 days.
- Average dwell time over 5 seconds.
- An immersive fusion of sports, technology, and creativity, setting a new benchmark for DOOH storytelling.
This campaign proves that RoshanSpace doesn’t just display content — it crafts experiences. With ScreenSync, DeSync, and DCR, every campaign becomes adaptive, interactive, and unforgettable, showing how technology can transform outdoor advertising into a living, breathing platform that captivates audiences.
Rapid Growth in Premium Digital Business
To understand the real impact of this transition, just take a look at what the last two years have delivered.
- 65% growth in digital business conversion from Static among leading business partners in the last two years
- Digital assets now make up 38% of total inventory and growing
- 17% YoY team growth, adding specialists in tech, design, automation and engineering
- Leading OTT brands, Smartphones and others have long term contract and we continue to be their preferred partners
- Automation and AI have reduced operational redundancy by up to 30%
This growth reflects not just revenue, but RoshanSpace’s transformation into a trustworthy and tech-driven infrastructure media owner.
Award-Winning Digital Campaigns
RoshanSpace has received multiple prestigious awards:
- 2021: Certified by the India Book of Records for BANDRA FOCAL as India’s (and Asia’s) Largest Hoarding Structure.
- 2022: Gold for Best Media Format Innovation for BANDRA FOCAL at Outdoor Advertising Awards (OAA), Mumbai.
- 2023: ProDigi awarded Gold for “Best Media Format Innovation – Permanent” at OAA.
- 2023: International Achievers Conference – Fastest Growing Indian Company Excellence Award.
- 2024: OOH Partner for Dadasaheb Phalke International Film Festival Awards — integrating cinematic with innovative DOOH.
- 2024: Silver at E4M Maverick Awards for Best DOOH Campaign and Best Use of Video/Animation; multiple Silver and Bronze awards at Neon OOH, Neons OOH, and Pinnacle IOAA for ProDigi TWINN.
- 2024: Bronze at Indian Content Marketing Awards for “Best Use of Technology.”
- 2025: Gold at Maverick Awards; Bronze at OAA Awards (Special Categories) for “Innovation of the Year”.
- 2025: Gold and two Silvers at MADX Awards for innovation in Digital Marketing and Emerging Tech in Marketing.
A Legacy of Fearless Innovation
RoshanSpace’s ethos is built on a fearless pursuit of innovation, inspired by its founding legacy and the ever-evolving advertising landscape. Over the years, this vision has driven the company to constantly evolve, creating meaningful connections between brands and audiences through creativity, technology, and design excellence.
Standing out for its iconic asset portfolio, RoshanSpace focuses on premium and distinctive DOOH formats that merge advanced technology with continuous innovation. As a result, it has emerged as a leading force in Mumbai’s OOH industry, consistently setting new benchmarks in quality, scale, and creativity.
Its success is further strengthened by strong partnerships with media owners across India. Through strategic consulting, innovation, and deep industry insights, the company helps shape the future of the country’s outdoor advertising ecosystem. The company’s commitment to long-term stability is reflected in its enduring leases and high renewal rates, reinforcing trust and reliability among partners and clients alike.
With a diverse portfolio of international and blue-chip brands, served directly and through agencies, the company continues to build on its reputation as a preferred partner for premium OOH and DOOH campaigns. Guided by global best practices and high operational standards, the company has earned recognition as one of India’s most trusted, innovative, and future-ready leaders in outdoor advertising.
Advice For Entrepreneurs And Future Leaders
Junaid advises entrepreneurs and future leaders in advertising to focus on three key principles:
- Vision and Adaptability: Anchor long-term goals while remaining agile to changing circumstances, as demonstrated by the company’s pivot to DOOH.
- Integrity and Excellence: Earn respect and trust, which last far longer than revenue alone.
- Responsibility and Impact: Every decision influences people, industries, and society; lead boldly yet responsibly.
He believes the lasting mark of success is not just growth, but creating a standard of excellence and leaving a meaningful legacy for the next generation.
Future Vision
RoshanSpace’s broader vision is to create iconic, high-impact OOH and DOOH advertising assets while expanding its digital footprint through advanced measurement tools and programmatic platforms.
The company plans to expand into new cities through strategic partnerships and joint ventures, bringing together science, creativity, and innovation to elevate India’s OOH industry.
With sustainability, data-driven transparency, and automation as core priorities, Junaid Shaikh envisions RoshanSpace leading India’s evolution into a smart, measurable, and globally competitive DOOH ecosystem.
| Junaid Shaikh’s 5 Impactful Business Mantras Vision & Adaptability: Stay agile while pursuing long-term goals Integrity & Excellence: Build trust through ethical, high-quality work Innovation First: Lead with creativity and tech-driven solutions Data-Driven Decisions: Optimize impact through real-time insights Client-Centric Approach: Deliver platforms that maximize engagement |
