Emerging as a “Prominent Business Consultant & Crypto, Blockchain Expert to Watch – 2025,” Abdullah Masood (Founding Member, KWS Middle East) brings a wealth of experience to the intersection of business strategy and decentralized technologies. His deep understanding of both traditional business principles and the intricacies of crypto and blockchain positions him as a key influencer in the year ahead.
From Banking Roots to Blockchain Frontiers
Abdullah Masood graduated from a business school in Pakistan and began his career at Barclays Bank Pakistan. This role provided him with an introduction to the world of finance and financial regulation. In 2012, he moved to the UAE and held a management-level position at a telecom company. During this time, he gained exposure to new technologies and became intrigued by the concept of FinTech.
In 2014, his wife, Aqsa Abdullah, founded KWS Middle East with the aim of simplifying business setups and development opportunities in the UAE. Abdullah joined forces with Aqsa in 2019, driven by his aspiration to venture into the FinTech space. He specifically began studying the setup of blockchain, crypto companies, and digital finance companies within the UAE region.
Initially, their primary focus at KWS Middle East was on business consulting and corporate support. However, the rapid advancements in blockchain and cryptocurrency have significantly captured Abdullah’s interest. Recognizing the transformative potential of these technologies, he is currently exploring ways to integrate them into their services to provide innovative solutions for their clients.
The KWS Middle East Approach
KWS Middle East sets itself apart through its client-centric philosophy, delivering customized solutions designed to meet the specific requirements of each client. Their profound understanding of UAE regulations and strong relationships with government entities allow them to accelerate business setup procedures, facilitating prompt approvals and trade licenses.
Within the blockchain and cryptocurrency sectors, the company maintains a commitment to staying informed about the latest technological developments. While currently in the initial phases of incorporating these technologies, their primary emphasis remains on providing value-oriented solutions that are in line with their clients’ business goals.
The Evolution of an Entrepreneur
Every small step taken at KWS Middle East, even the slightest progress, has significantly contributed to the company’s growth and success. What started in 2014 as a shared desk with his wife, Aqsa Abdullah, has evolved into their own office space spanning several thousand square feet. Each day has brought new lessons, challenges, and, most importantly, advancement. Even setbacks have been opportunities for learning and building resilience.
One particularly memorable moment for Abdullah Masood is the joy of closing their very first deal, a moment that represented true achievement. Now, entering the office each day brings a quiet sense of accomplishment, not solely due to the physical growth of the company, but because every morning serves as a reminder that their journey began with learning and perseverance. However, perhaps the most meaningful and fulfilling aspect of this journey for Abdullah has been the transformation from being an employee to becoming an employer, a transition that has shaped not only his career but also his perspective on leadership and growth.
Beyond Financial Success
Since the post-COVID period, KWS Middle East has demonstrated consistent growth in both revenue and profit margins. Year over year, the company has achieved over 100% growth, not only in financial terms but also in team size and assets. These figures represent significant milestones measured in millions of US dollars.
Today, a search for KWS Middle East reveals a strong online presence with thousands of positive reviews. The company proudly holds a 4.9-star rating on Google, a testament to its commitment to customer satisfaction. What is particularly valued is the loyalty of their clients, many of whom have been with them since the very beginning.
These clients are considered more than just customers; they have become part of the KWS family. The company has grown alongside them, shared in their successes, and continues to be a part of their journeys. KWS Middle East has expanded into multiple divisions, including legal, digital, and other strategic sectors, indicating strong and healthy signs of business diversification and growth across various platforms.
“ KWS Middle East is striving to position itself as a leader in the industry by introducing blockchain and FinTech solutions to emerging markets.” –
Abdullah Masood (Founding Member, KWS Middle East)
The Growth Strategy of KWS Middle East
KWS Middle East is not presently engaged in any strategic partnerships or acquisitions. However, the company consistently assesses opportunities to enhance its service offerings. Their primary focus remains on providing value-driven solutions that cater to the evolving needs of their clients.
Furthermore, KWS Middle East places a high priority on continuous learning and professional development within its team. The company is fostering a culture of innovation and encouraging ongoing education to ensure that it remains informed about the latest trends and developments in the blockchain and cryptocurrency sectors.
Navigating Complexity
One of the most demanding projects for KWS Middle East involved assisting a client with a complex business setup that necessitated navigating intricate regulatory requirements. By leveraging their deep understanding of UAE regulations and maintaining clear communication with the client, they successfully facilitated the process, ensuring compliance and timely completion.
Among their notable achievements in the blockchain and cryptocurrency space, KWS Middle East proudly holds one of the highest numbers of approvals from the Virtual Assets Regulatory Authority (VARA). They actively operate within the financial free zones of Dubai and Abu Dhabi, where their success rate approaches 100%, and client satisfaction remains consistently high. From securing approvals for digital asset trading companies to obtaining licenses for several digital exchanges in the UAE, each milestone has been significant, and every success is celebrated.
Unlocking the Potential of Blockchain
The successful integration of blockchain technology necessitates a clear understanding of business objectives, a thorough assessment of the technology’s applicability, and a strategic implementation plan. Furthermore, ensuring compliance with relevant regulations and fostering a culture of innovation are crucial for successful integration.
A common misconception is that blockchain and cryptocurrency are solely relevant to the financial sector. In reality, these technologies offer applications across various industries, including supply chain management, healthcare, and real estate. During consultations, KWS Middle East educates clients on the diverse applications and potential benefits of these technologies, empowering them to make informed decisions.
In 2025, significant advancements are anticipated in decentralized finance (DeFi), the tokenization of assets, and the development of regulatory frameworks for blockchain and cryptocurrency. At KWS Middle East, they are exploring how these trends can be integrated into their services to offer innovative solutions that align with their clients’ business objectives.
Dear Aspiring Entrepreneurs,
As you begin your journey in the fast-evolving blockchain and cryptocurrency industry, stay adaptable and commit to continuous learning. Invest time in deeply understanding the technologies, and immerse yourself in the field. Build a strong network of mentors and peers to grow together. Focus on delivering real value to clients by understanding their needs. Be persistent through challenges, embrace innovation, and keep a customer-centric mindset. These principles will help you succeed and create a unique niche in this transformative space.
Wishing you all the best in your endeavors.
Sincerely,
Abdullah Masood
(Founding Member, KWS Middle East)
5 Key Takeaways to Learn from this Cover Story
1. A Journey of Growth and Diversification:
KWS Middle East has grown substantially and is showcasing a strong and ongoing business development.
2. Client-Centric Approach and Strong Regulatory Expertise:
KWS Middle East prioritizes a client-centric philosophy by offering tailored solutions.
3. Early Adoption and Focus on FinTech and Blockchain:
Driven by Abdullah Masood’s interest, KWS Middle East is integrating FinTech and blockchain space technologies to offer innovative solutions.
4. Commitment to Continuous Learning and Innovation:
KWS Middle East emphasizes continuous learning and professional development within its team.
5. Strategic and Value-Driven Growth:
KWS Middle East focuses on organic growth by consistently assessing opportunities to enhance their service offerings.
