The pandemic disrupted countless businesses, but for Anil Bhadhuria, Founder of ABCom Private Limited, it was the catalyst for an extraordinary transformation.
Faced with a surge in demand for laptop rentals, he reactivated a dormant company, ABCom, and boldly pivoted into the IT rental market. This decision propelled ABCom to unprecedented growth, surpassing the revenue of his original venture in just three years. Today, ABCom stands as a testament to Anil’s leadership, demonstrating how foresight, resilience, and a willingness to embrace change can unlock exceptional success–with him emerging as one of the Most Iconic Personalities To Watch In 2025.
Personal and Professional Harmony
For many entrepreneurs, balancing personal and professional life can be a challenge. For Anil Bhadhuria, however, it has been a seamless experience, thanks to his wife’s integral role in the business. Being in the same industry, she manages the financial aspects of the company while Anil focuses on sales and administration. This clear division of responsibilities helps strengthen the business operations while fostering a deep understanding of each other’s roles.
Rather than facing conflicts between work and family life, their shared involvement eliminates many potential challenges. They complement each other’s strengths—while he concentrates on expanding the company’s client base, she ensures financial stability. This structured approach allows them to operate efficiently while maintaining a harmonious work-life balance.
Moreover, having their family actively engaged in the business has been a tremendous advantage. It creates a sense of unity, where professional achievements are celebrated together, and challenges are tackled as a team. This synergy has not only contributed to the success of ABCom but has also reinforced the strong foundation of their personal life.
A One-Stop Solution for IT Needs
ABCom takes pride in catering to a broad spectrum of clients across various industries, ensuring accessibility and flexibility in IT rentals. Its customer base is a balanced mix—approximately 60% individual customers, including students and IT startups, and 40% corporate clients.
What sets ABCom apart is its ability to offer a wide range of brands under one roof. Unlike single-brand providers such as Lenovo, ABCom provides access to multiple leading brands, including Mac, Dell, and various mobile phones. This strategic advantage makes ABCom the preferred choice for businesses looking for customized solutions.
For instance, corporate clients often have employees with varying brand preferences. Instead of limiting them to a single option, ABCom provides the flexibility to accommodate their specific needs. This ease of access to multiple brands from a single vendor simplifies IT procurement, streamlines operations, and ensures customer satisfaction. It’s this customer-centric approach that has fueled the company’s rapid growth in just three years, making ABCom the first choice for IT rentals across India.
A Robust Network for Seamless Support
Delivering consistent service quality across multiple locations requires a well-structured strategy, and at ABCom, the company has built a robust framework to ensure customer satisfaction nationwide. Its workforce consists of 82 dedicated employees, complemented by an extensive network of 762 partners spread across India. This strong network enables ABCom to provide seamless service, no matter where their clients are located.
Unlike traditional delivery services that merely drop off equipment, ABCom’s partners go a step further—they handle deliveries, equipment pickups, and, most importantly, on-site repairs and maintenance. This hands-on approach ensures that customers receive prompt assistance whenever they encounter issues with their rented devices. Whether it’s a corporate client needing urgent IT support or an individual customer, such as a student or freelancer, facing technical difficulties, ABCom’s service network is designed to respond quickly and efficiently.
By maintaining a well-coordinated ecosystem of employees and partners, ABCom guarantees reliability, minimizing downtime for customers while enhancing their overall experience. This commitment to service excellence has been instrumental in building trust and sustaining long-term relationships with the company’s diverse clientele.
The ABCom Advantage
The IT and laptop rental industry is undoubtedly competitive, but ABCom’s approach sets them apart in ways that truly matter to its customers. While many companies offer similar services, its deep-rooted experience, nationwide presence, and commitment to accessibility give them a distinct edge.
Anil Bhadhuria’s journey in the rental industry began with AB Cartridges, where he pioneered printer rentals and gained invaluable expertise in customer interaction, support, and product management. This experience became the foundation for ABCom, allowing it to refine its services and anticipate customer needs better than the competitors.
A major differentiator is its Pan-India presence. Unlike other rental companies that focus primarily on major metropolitan areas, ABCom extends its reach to A, B, C, D, and even E-class cities across India. This extensive coverage is made possible by its network of 762 partners, a strong infrastructure that has been built over 20 years through AB Cartridges.
With the rise of remote work, IT needs have expanded beyond major business hubs. Whether a freelancer in a smaller town or a corporate employee working remotely in a tier-2 city, ABCom ensures access to high-quality IT equipment anywhere in India. While other companies often say, “We don’t serve that location,” at ABCom, “no” isn’t in their vocabulary—making it possible for anyone, anywhere, to get the IT tools they need—seamlessly and efficiently.
Adapting to Market Trends
ABCom doesn’t chase trends, it stays present and adapts as opportunities arise. Rather than constantly worrying about what the future holds, the company focuses on what the market needs today. This mindset has been a key driver of its success.
ABCom never initially planned to venture into laptop or mobile rentals, but when the demand surfaced, it seized the opportunity. Its approach is simple: face challenges head-on and turn them into opportunities. Instead of overanalyzing the future, the company trusts its instincts, relies on its 25 years of industry experience, and takes decisive action.
Hard work and adaptability are the foundation of ABCom’s continued growth. As market needs evolve, it remains agile, ensuring that its customers always have access to the latest IT rental solutions.
Agility Over Formal Research
While research and development (R&D) plays a crucial role in many industries, Anil Bhadhuria firmly believes it is not essential for ABCom’s success. Its business model is built on adaptability, market awareness, and customer demand, rather than formal research processes.
He points to Nokia as an example. Despite extensive R&D, the company couldn’t anticipate its decline. In contrast, ABCom’s industry—focused on IT rentals—is driven by rapidly evolving technology. Laptops, mobile phones, and other devices change frequently, and instead of investing in research, it focuses on being agile and responsive. If a new device gains popularity tomorrow, ABCom can quickly adapt and integrate it into its rental offerings.
With over 25 years of experience in the service industry, Anil Bhadhuria has learned that growth isn’t about predicting the future—it’s about meeting customer needs in real-time. The company doesn’t manufacture products—it provides services, which gives it the flexibility to pivot based on market demand.
For example, if customers suddenly require TV rentals, ABCom can introduce that service without delay. He cites companies like Bajaj Finserv that have scaled exponentially by focusing on customer demand rather than extensive R&D. That’s ABCom’s philosophy—leveraging experience, staying responsive, and delivering what customers need, when they need it.
The Power of Customer Focus
Anil emphasizes that the customer is everything—they are the foundation of their business. Without them, a company holds no value. That’s why ABCom prioritizes exceptional service and customer satisfaction.
ABCom’s commitment to customers isn’t just about transactions; it’s about building relationships. This approach has led to over 10% of their business coming from referrals. IT professionals, administrators, and HR personnel who have worked with them in one company often recommend them when they move to new organizations. This kind of organic growth is invaluable.
Many businesses don’t realize the benefits of IT rentals and assume they must purchase equipment outright. But in today’s market, where employee turnover is high, this can be a costly mistake. Imagine a company investing ₹60,000 in a laptop, only for the employee to leave in a few months. That’s a significant loss. With ABCom, they can rent the same laptop for ₹1,500-₹2,000 per month, mitigating financial risk.
ABCom serves some of India’s largest corporations and even global enterprises, including one of the world’s top five banks. These companies choose ABCom for the company’s flexibility, cost-effectiveness, and reliability. As technology evolves rapidly, renting IT equipment provides a smarter alternative to owning depreciating assets.
The Foundation of Retention
Employee retention largely comes down to offering competitive compensation, says Anil Bhaduria. While factors like company culture and benefits play an important role, at the end of the day, employees are primarily motivated by fair pay. Even in renowned companies like Tata, employees will often move if they receive a better offer elsewhere.
ABCom has discovered that offering a strong compensation package leads to long-term loyalty. Some of its employees have been with the company for over 20 years, a testament to its commitment to both fair pay and a supportive environment. ABCom also goes the extra mile to provide additional support and facilities for its most valuable, long-term staff.
However, Anil Bhadhuria acknowledges that true loyalty—where an employee stays no matter the offer—is rare. In his view, this represents less than 10% of the workforce. Most employees are pragmatic, prioritizing their own career growth and financial well-being. Just like customers, who might switch to a competitor for a better price, employees will seek opportunities that align with their goals.
That said, ABCom has had employees who initially left for higher pay but later returned to ABCom. This often happens because they realize the value of the work environment and the overall experience there. They understand that employee satisfaction is a two-way street—when they treat their staff well, they in turn provide exceptional service to their customers. This cycle of quality service and satisfied employees is what brings both employees and customers back to ABCom.
Focus on Passion and Trust
Anil Bhadhuria doesn’t focus much on titles; he believes in doing the work. As the director of ABCom, he’s actively involved in every aspect of the business. From managing sales and finances to supporting his team, he’s hands-on with the operations. Despite having 82 employees and 762 partners, he knows the business inside out, and he’s familiar with every partner’s name and location.
What drives him is his passion for what he does. That’s the key to success—loving what you do and dedicating yourself to it. When you put your heart into your work, success follows naturally. He tells anyone who looks up to him: find your passion and give it your all.
His journey started with a modest salary of just ₹772 in 2002, so he understands the employee mentality and the hard work behind every job. This experience shapes how he manages the business.
The most important lesson he conveys to others is that trust and leverage go a long way. He believes in giving people the freedom to make decisions and learn from their mistakes. He doesn’t micromanage and understands that everyone, even in small roles, contributes to the overall success of the company.
Overcoming Stereotypes
Anil Bhadhuria believes life is too short to give up on your dreams because of stereotypes or challenges. He draws inspiration from something as simple as the Vadapav in Mumbai—a street food that became a huge success because it was loved by the people. According to Anil, the key to success isn’t in avoiding struggles, but in having the passion to keep pushing through them. He emphasizes that if you’re not passionate, it will be hard to achieve anything worthwhile. If you are passionate, give it your all. Don’t do anything half-heartedly, because that won’t bring you the results you seek.
When Anil started, he had no knowledge of finance. But his wife, with her financial expertise, and he, with his skills in sales, built the company from the ground up. There was even a time when a bank denied a small loan of ₹6 lakhs. But years later, this very bank became ABCom’s biggest client, relying entirely on it during the pandemic.
This bank urgently needed 500 laptops for remote work. Despite its policy of only buying from OEMs, the bank reached out to ABCom. It was a massive risk, investing ₹1 crore of savings into a ₹5 crore project. With special approvals and a one-year lock-in, ABCom delivered the laptops on time. Today, this bank continues to be one of its most loyal clients.
This journey taught him two key lessons: 1. Believe in your vision, and 2. Take calculated risks. If he had let the challenges stop him, if he’d doubted himself or overanalyzed the situation, ABCom wouldn’t have achieved that milestone. But he kept going, and it paid off.
His message to business leaders facing stereotypes or setbacks is simple: don’t waste time crying over limitations. Instead, solve the problem or move forward with courage. Life doesn’t wait, and neither should you. Stay true to your goals and put your heart into your work. Success will follow. Every stereotype or challenge is just a stepping stone towards the next victory. Keep moving forward, and you’ll get there, says Anil Bhadhuria.
The Impact of Unseen Generosity
At ABCom, its culture is based on the principle of quiet giving—the belief that good deeds should be done without seeking recognition. There’s an old saying that resonates deeply with Anil Bhadhuria: “If you give with your right hand, let your left hand not know.” This reflects its approach to Corporate Social Responsibility (CSR).
The company engages in philanthropic activities and makes donations, but chooses to keep them private. For ABCom, it’s not about seeking publicity or recognition for its actions. It’s about doing the right thing and contributing to society in a way that feels authentic. This aligns with the “neki kar dariya mai daal” philosophy, which means “do good deeds and let them flow like water into the river”—without expectation or desire for acknowledgment.
ABCom’s CSR efforts are not meant to be paraded, instead, the company lets its actions speak for itself. In this world where publicity often overshadows the true intention behind giving, they stay focused on genuine impact. By doing so, they continue to make a positive difference, without drawing unnecessary attention to their efforts.
About The Leader:
| Name: Anil Bhadhuria |
| Designation: Founder |
| Company Name: ABCom Private Limited |
| Founded: 2007 |
| Headquarters: Mumbai, Maharashtra |
| Company Website: https://abcom.in |
5 key Insights from the story of Anil Bhadhuria and ABCom
- Adaptability: ABCom’s successful pivot to IT rentals demonstrates the power of adapting to market changes and seizing new opportunities.
- Customer Focus: ABCom’s dedication to understanding and fulfilling customer needs is a cornerstone of its rapid growth and success in the competitive IT rental market.
- Nationwide Network: ABCom’s robust network of employees and partners ensures seamless service and support across India, even in smaller cities, a key differentiator.
- Trust & Empowerment: Anil Bhadhuria’s leadership philosophy, built on trust and empowerment, fosters a positive work environment and drives employee loyalty.
- Passion & Hard Work: Anil’s personal journey and ABCom’s achievements highlight the vital role of passion, dedication, and hard work in building a successful business.
