The idea of designing a appealing business website that looks attracts to your audiences is likely not a novel idea. In fact, this might seem like a very basic fundamental of web design. However, riding that line between being genuinely visually appealing and overwhelming to look at is a fine one. Especially when you have to make other considerations along with it, such as how you can incorporate the visuals of your brand into the aesthetic as well.
While you might have good web designers working on to make appealing business website, it’s worth understanding yourself what kind of thing you should be working towards – and the best way to do that might be to examine different examples.
Here are 3 different examples of an appealing business website look like:
1. Online Casinos
While the business that you’re in might be a different one from what online casinos are going for, they often know their audience and design the appealing business website around that. The association that you have with these venues, mostly through games like slots, might be a lot of overwhelming colors and flashing lights. However, that’s not always going to be true. While that might be a core component of slot games themselves, looking to sites like https://www.acepokies.com/ can showcase how important it is for information to be conveyed clearly. Different casino options are presented with their logos, and the different statistics and factors to compare and consider are all color-coded to make it easy to understand.
People can’t relax while they play if they don’t know what they’re getting into, and so clarity of information is important no matter what you do.
2. Official and Professional
Again, the kind of audience that you want to connect with and the kind of aesthetic that you’re trying to promote are going to vary. However, in some circumstances, it might be that you’re wanting your web design to be as sleek and minimalist as possible. This might be something that you’ve seen replicated in certain areas, such as government websites, but there it serves a strict purpose of being informative, with style not often being as much of a consideration.
Minimalism is all well and good, but if it comes at the cost of information or components that people need to know, it might not be as worth it as you’re hoping. Being clean and clearly structured might be more important than needlessly stripping away information here.
3. Making a Splash
Alternatively, you might want to ensure that this element of style is front and center. Instead of being conservative with how you incorporate aesthetic qualities into your website, you might prefer for it to be what your visitors notice most of all. This might mean an interactive quality to the different links, perhaps involving a change of the background when the user hovers the mouse over them, or it might be that different pages have different aesthetics.
Again, it’s important that you don’t go too over the top as you don’t want to overwhelm users – and this all needs to link back to your core brand identity in a way that people can still track and identify.