“Adopting technology to deliver more meaningful and customer-centric results is a key aspect of our business model. Agility & adaptability has always allowed us to quickly respond to market changes.”
Audix Technologies, founded in 2018, has rapidly grown into a leading cybersecurity startup with a mission to protect organizations from the ever-increasing threat of cyber-attacks. The company’s aims to create secure and dependable digital environments for enterprises with our strong cybersecurity forces equipped with cutting edge technologies. What started as a small team of four people with a vision to “simplify cybersecurity complexities” has now blossomed into a strong team of over 125 cybersecurity experts.
In the beginning, it took almost a year for Audix to land its first customer. Today, the company has proudly secured more than 200 plus of the Fortune 500 companies across India, the UAE, and the UK. The company’s clients span various industries, including BFSI, automotive, manufacturing, e-commerce, government, healthcare, and ITES.
From Setbacks to Strategy
“Challenges have been an integral part of every entrepreneur’s journey. The ones who dared to accept the challenges with a complete focus on their goals have always redefined success.”
The first significant challenge Audix Technologies faced was related to funding and finances. Vivek Tiwari, the Founder and CEO, started Audix using his savings from 7.5 years in a corporate job, without any financial support from family or friends. The initial capital was intended to sustain the company for up to six months, relying on sales revenue to cover operational expenses post the initial period of six months. However, it’s not always that the outcome will go as per our plans. For Audix as well, within the first nine months, Audix generated no sales revenue.
During this period, the company was in discussions with a potential investor interested in their cybersecurity venture and prepared to invest by the end of FY 2019. Unfortunately, the sales team hired from the beginning left unexpectedly to start their own competing business. Additionally, the COVID-19 pandemic struck, leading to global lockdowns and further complicating the situation. These events affected the potential investor, who ultimately backed out of the deal, leaving Audix to face significant challenges and adversities.
Despite these setbacks, the challenges provided valuable lessons. The team was driven by a passion to not let these initial challenges affect their vision, equipped with the learnings from initial failures the team went back to the drawing board to re-strategize their approach and strengthen their efforts towards creating a global cybersecurity company.
From Startup to Industry Leader
Since its foundation, Audix Technologies has experienced remarkable growth and development. The company’s journey can be illustrated through several key statistics that highlight its impressive progress:
- The team size has expanded from 4 to approximately 125 employees to reach around 250 employees by March 2025.
- The company achieved a revenue growth of over 450% in the past two years.
- Established a global customer base of more than 250 clients.
- Set up new offices in London, UK, and Nashik, India, in addition to the existing office in Mumbai.
The Birth of Audix Technologies
Vivek’s entrepreneurial seeds were sown during his school years, sparked by his growing interest in reading. His father (unknowingly) played a big role in shaping his thoughts as he used to gift him a lot of books, especially autobiographies of notable individuals, scientists who had conquered significant challenges to attain success. These stories influenced Vivek heavily and played a key role in igniting his entrepreneurial mindset.
After graduating in 2011, Vivek Tiwari explored various startup ideas while working a corporate job. As a first-generation entrepreneur from a middle-class background with his father, grandfather & other senior family members being Government employees, his fear of leaving a stable salary for entrepreneurship was significant as getting the approval and backing of his family was difficult as they believed in job stability. Despite his growing desire to create something meaningful, the risk of failure was a deterrent.
A pivotal moment occurred during his job, when his then Sales Director questioned his capability to generate and drive organic business growth for his then organization. This question mark, raised on his capability to drive a business growth, acted as a trigger point for Vivek to quit his job without a second thought and pursue his entrepreneurial ambitions.
In late 2018, Vivek Tiwari founded Audix Technologies with a clear thought that every promise made to customers during the business sales is fulfilled and no fake deliverables are promised to the customer just to win a business deal, thereby aiming to eliminate the gap between sales promises and the actual project delivery.
Pillars of Audix Technologies’ Success
Vivek attributes the company’s enduring success to several key factors:
- IDEAS: Audix Technologies has grown by focusing on ideas that solve real customer problems, offering clear value and effective solutions.
- SPECIALIZATION: As a bootstrapped company, Audix Technologies chose to focus & specialize in cybersecurity rather than spreading itself too thin by offering multiple services. This focused approach has allowed for strategic growth within their field.
- FUTURISTIC INNOVATIONS: Audix Technologies is dedicated to developing cutting-edge cybersecurity solutions. By continually investing in new technologies for data privacy and risk management, they aim to drive future growth.
- CULTURE: At Audix Technologies, a culture of execution and goal tracking is key. Empowering the team and staying focused on goals has been crucial to their success.
Comprehensive Cyber Defense Solutions
In today’s landscape, technology is essential for business success, a fact that has been evident in the evolution of Audix Technologies. With the rapid adoption of new digital technologies following COVID-19, cyber attacks have grown more sophisticated and frequent. Audix Technologies, represented by Vivek, is dedicated to maintaining a leading edge in cybersecurity by integrating the latest defense technologies. The company provides a range of global cyber defense solutions, including vulnerability identification, threat monitoring, digital forensics, and risk management. Emphasizing continuous learning and customer awareness, Audix Technologies focuses on automating these processes to enhance service and security.
Audix is a pure-play Cybersecurity company that offers customised Services & solutions across:
- Digital Security Transformation Services
- Data Privacy & Data Protection Solutions
- Cybersecurity Assessments
- Application Security
- Infrastructure Security
- Network Security
- Cloud Security
- Red Team Services
- Digital Forensic Services
- Information Risk Management Services
- Information Security Governance & Compliance Management
- Regulatory Infosec Compliance Management
- Managed Threat Monitoring, Detection & Containment Services
- Information Security Audit Services
It has also launched the following Products:
- Autharc – Autharc is the world’s first Zero Trust Phygital IDAM platform (received a provisional patent from GOI). Autharc is designed to be in line with the data privacy laws viz DPDP, GDPR, etc.
Autharc IDAM suite comprises of 5 products:
- Autharc Identity
- Autharc MFA
- Autharc SSO
- Autharc Passwordless
- Autharc Token OTP
- The second product in Cybersecurity Risk Management is to be launched soon.
From Talent Identification to Global Expansion
At Audix Technologies, a tailored evaluation framework has been established to identify high-potential employees, with periodic assessments focusing on both outcomes and innovations. A continuous training and mentorship program supports the growth of each individual.
At this stage of the organization’s development, there is an emphasis on delegation and shared responsibilities to encourage team autonomy. After five and a half years, the company is now positioned for potential exponential growth. To facilitate this, a five-year plan, ‘Ambition 2028,’ was introduced at the start of 2024. This plan focuses on three key areas: Global Presence, Customer Excellence, and Innovation. It sets ambitious goals across various business dimensions, including revenue, global expansion, new products, and operations. Additionally, it aligns organizational and individual objectives to engage every team member in the growth process.
Driving Growth through Continuous Innovation
Audix Technologies, led by Vivek Tiwari, operates under the principle that “Innovation is the only fuel for business growth.” The company focuses on continuous innovation and a customer-centric approach to maintain a competitive edge in the industry.
A key strategy includes adapting based on customer feedback, with an integrated feedback and communication channel within its operations. Additionally, an advisory board of industry experts provide continuous guidance on improving & driving a great customer experience.
On August 11, 2023, the day India adopted the Digital Personal Data Protection Bill, Audix Technologies introduced Autharc – a Zero Trust Phygital IDAM Platform. Autharc is designed to be inline with the India’s DPDP law to securely use Personal Identifiable Information for user authentication. Within 12 months, the platform has gained over 100,000 users in the BFSI sector. With this successful market validation of the product, tremendous increase in adoption of cutting edge security technologies by the enterprises across the globe to secure the critical PII data of Users and regulatory mandates, Audix Technologies is now poised for an exponential growth for Autharc product in both – the Indian and global markets.
