In today’s rapidly changing world, businesses are facing challenges at multiple levels. For business owners, staying on course to reach their targets and vision has become increasingly difficult. The goal should be to support them in achieving their objectives, even during the most challenging times.
Baydhir Badjoko, the CEO and Founder of The Consultants bvba is passionate about helping companies achieve excellence. His firms offer a comprehensive suite of services designed to drive growth, profits through M&A and value creation (pricing, customer retention). By working closely with clients, Badjoko and his team help them create, capture, and retain value throughout the entire business lifecycle, from strategy development to execution. Their expertise spans various industries, including automotive, aftersales, machinery, food, chemicals, private equity, services, supply chain, oil & gas, maritime, and logistics.
The Journey of Baydhir Badjoko
Before founding The Consultants bvba, Baydhir held various roles at leading companies such as ExxonMobil, UPS, AIG, and Maersk. He graduated from Grenoble University in France with a degree in Economic Engineering and furthered his education by completing executive programs at the University of Cambridge’s Judge Business School in the UK and the Indian Institute of Management Ahmedabad (IIM Ahmedabad) in India.
Driving Successful Deals
The Consultants bvba is a Mergers & Acquisitions advisory firm specializing in deal sourcing, structuring, and commercial due diligence. The company serves both buy-side and sell-side clients. Its team consists of experts and practitioners with diverse backgrounds in business, operations, commercial strategy, and finance. The team primarily operates in English, Dutch, and French. The Consultants bvba is active across Europe, MENA, and the United States, with its headquarters based in Belgium. The firm was founded in 2017 by Baydhir Badjoko.
The Consultants bvba follows two key criteria in to accept new client’s project: :
- Higher Return on investment for our clients.
- The projects need to be the right fit.
Delivering M&A Excellence Where Larger Firms Fell Short
From the outset, The Consultants bvba’s clients held high and deep expectations. These clients had historically relied on the services of larger, well-known M&A advisory firms and investment banks. However, after experiencing disappointment with the quality of services provided by these larger firms, they turned to The Consultants bvba for their M&A deal sourcing needs. The Consultants bvba was tasked with meeting high standards in terms of quality and timelines, and since then, the firm has successfully delivered on each project. This success has proven beneficial not only for the clients but also for The Consultants bvba.
From Value Creation Experts to M&A Leaders
Years before expanding into M&A advisory services, The Consultants bvba specialized in value creation, focusing on pricing, development, and market intelligence. Two of their most valued clients—one of the largest Nordic conglomerates and a 5th generation family-owned business—entrusted The Consultants bvba with identifying specific and niche M&A targets to acquire within a tight timeframe. After successfully delivering these projects, sell-side mandates began to flow toward The Consultants bvba, further establishing the firm’s reputation in the M&A advisory space.
Maximizing ROI and Confidentiality
The Consultants bvba’s core values are deeply ingrained in its DNA: quality of work, ROI for clients, and confidentiality. These principles serve as driving factors behind the firm’s success, and the team is both fortunate and motivated by the work they do.
First, The Consultants bvba operates as a lean organization, meaning it does more with fewer resources. The firm maintains a constant focus on effectiveness, efficiency, and customer satisfaction, despite working with a diverse client base. Approximately 50% of their clients are large companies with access to top-tier resources, while the other half comprises small and medium-sized businesses and family-owned enterprises, all of which have significant stakes in their transactions.
Second, The Consultants bvba specializes in M&A advisory where higher ROI, niche expertise, and confidentiality are essential. Some examples of their work include:

- Deal Sourcing: When a buy-side client faces strong time constraints and demands high ROI on capital deployment.
- Sell-Side Advisory: Assisting a family-owned business that needs to sell discreetly, ensuring competitors are unaware of the transaction before it’s completed.
- Strategic Expansion: Supporting a family office seeking to expand into a new sector or internationally, including deal sourcing, structuring, and post-acquisition value creation opportunities identified during commercial and operational due diligence.
The Path To Success
When asked about the key achievements of his entrepreneurial journey, Baydhir Badjoko highlights several milestones:
- First and foremost, founding The Consultants bvba.
- Second, making strategic hires that have contributed to the firm’s success.
- Third, delivering over 100 Mergers & Acquisitions targets to clients, demonstrating the firm’s ability to source valuable opportunities.
- Additionally, Baydhir successfully designed and implemented dynamic, value-based pricing strategies in the automotive sector for a major player, enabling them to achieve profit levels higher than any of their competitors.
- Lastly, he led the development of the firm’s proprietary software, further enhancing its capabilities and services.
Redefining Profit with Dynamic Pricing
The team at The Consultants bvba is a unique blend of diverse backgrounds, complementing each other not only through their business expertise and academic achievements but also through their cultural diversity, which spans across European, MENA, African, and Asian profiles. This diversity enables the team to serve clients across various industries, including services, technology, automotive, and manufacturing.
Baydhir Badjoko points to two notable milestones:
- First, delivering over 50 Mergers & Acquisitions targets to a single client in under three months.
- Second, designing and implementing dynamic, value-based pricing strategies in the automotive sector for a major player, allowing them to achieve profit levels higher than any of their competitors.
Baydhir also mentions two influential books that have shaped his approach: “My Vision” by Sheikh Mohammed bin Rashid Al Maktoum and “What It Takes” by Stephen Schwarzman.
Inspiring Leadership
Baydhir Badjoko admires his grandfather the most as a key influence in his life.
Regarding the business story that inspires him the most, Baydhir points to Robert T. Smith, Chairman of Vista Equity Partners, for his remarkable achievements and leadership in the business world.
One of the most inspiring quotes that resonates with Baydhir is: “A winner is a dreamer who never gives up.“ This quote encapsulates the mindset that has driven his success.
On the topic of constant vigilance, Baydhir believes it is not just a strategy but a result of the right culture, habits, and systems. He emphasizes that for constant vigilance to be effective, it must have the support of decision-makers and be backed by technology.
When reflecting on the rat race of business, Baydhir’s approach is clear: not engaging in the rat race is the first step, and if one finds themselves in it, exiting successfully should become a priority.

Company Name: | The Consultants bvba |
Company URL: | https://www.theconsultants.eu/ |
Featuring Person with Designation: | Baydhir Badjoko (CEO & Founder) |
Linkedin Profile: | https://www.linkedin.com/in/theconsultants/ |