Your real estate website is your most effective digital marketing tool. According to recent stats, 41% of recent buyers searched for homes online first, while 19% consulted a real estate agent. Buyers usually searched for 8 weeks, looked at around 8 houses, and saw 3 of them exclusively online. At the same time, 95% of buyers used web resources throughout their search.
So, the sooner you start thinking of your website as more than simply a digital business card, the earlier you’ll notice a direct effect on your income. Great lead-gen real estate websites may place you on par with online giants like Rightmove, Zillow, and Trulia. Keep reading to learn about the key features that can boost your exposure to prospects and increase your revenue.
Here are the 5 key features of the best lead-gen real estate websites:
#1 — Responsive Design
Mobile devices have long outperformed desktop computers. So if your real estate platform is difficult to use on smartphones and tablets, you have already lost the game. Most people look for real estate on their phones. Smartphones and tablets have smaller displays, require touch input, and are impacted by differences in mobile connection speeds. Furthermore, Google prefers mobile-friendly website design. In reality, it employs a search engine methodology that favors responsive websites with better search ranks. So your website should have a responsive design that works well on any browser, platform, or device. Luckily, you can hire a professional real estate software development company, and they will help you build the solution to meet your needs.
#2 — Lead Capture Capability
Success in real estate platforms is associated with more than just clicks and views. Your real estate website should be a tool for gathering leads, including free mortgage leads that are exclusive, and converting them into customers. Do not allow your users to leave your real estate site without building a connection. Use effective CTAs and encourage site visitors to enter their contact information.
- Highlight the advantages of subscribing to your updates and newsletters;
- Use smart images and layouts to direct viewers to a contact form;
- Provide freebies like e-books or market reports.
Make sure your users have various ways to contact you. Your contact information should be prominently displayed on all pages of your real estate website. Always include connections to your social media sites in order to spark discussions.
#3 — High-quality Images
Intuitive features keep users interested, and excellent content communicates crucial information, but images have a special power. They catch the attention of people and elicit emotion. Visual media, such as images, videos, and virtual reality tours, play an important role in real estate sales.
Using high-quality photographs and informative descriptions helps customers create a shortlist of homes they wish to see. Relevant images of the property play an important role in enticing prospective buyers. Your customer wants to imagine their ideal living area, and images communicate a lifestyle better than words can. Ensure that your photographs are high quality and fit within your responsive design. Virtual reality tours are a plus; they will help your customers get a better sense of the entire vibe of a property. Investing in professional photography may help create a more real and customized vibe.
#4 — Intuitive Navigation
Do your lead-gen real estate websites follow the three-click rule? For website builders, three is the maximum number of clicks that a user must make to access any information they need. Quick and convenient is essential for keeping users pleased. Your real estate website design should be user-centric, which means it must have a well-organized navigation structure. Make it simple for visitors to go from the homepage to any other page that has the information they need. Keep your website clean and tidy. Place navigation buttons where users can readily discover them, directing them to other pages and call-to-action buttons.
#5 — Integrated CRM
We are all aware that purchasing and selling a property is a difficult endeavor. Organizing contact information, managing relationships, and arranging viewings are all time-consuming processes that, if done manually, may result in lost sales.CRM is intended to help you manage your real estate firm from a single platform.
CRM solutions refer to customer management software that assists users in managing, attracting, and retaining customers, as well as conducting transactions and closing agreements. According to recent polls, 91% of agencies with ten or more workers utilize CRM systems, indicating that even small organizations find these solutions effective and beneficial. They help businesses reduce sales cycles. Online solutions not only automate corporate processes and store customer data; they also provide real-time communication and improved conversion management. This assists businesses with marketing and sales.
Final Say!
Approach your lead-gen real estate website development strategically — make the above features a part of the solution. Let your company rock the industry!
