Why SaaS (Software as a Service) Has Become So Popular … and How You Can Capitalize On It Too

6 Best Reasons For SaaS (Software as a Service) Has Become So Popular

Cloud computing supplies a raft of varied services, freeing individuals and businesses from the tyranny of on-site hardware.

SaaS sits at the pinnacle of this market, delivering compelling experiences to users worldwide. So what’s special about this tech in particular, and what can you do to take advantage of it?

1. The selling points of SaaS

Cost and convenience have always been appealing when comparing SaaS with a locally installed or hosted equivalent. Why bother downloading, maintaining and updating software in-house when you can outsource this and leave the legwork to someone else?

Of course these attributes are nothing new, and the real catalyst for growth in SaaS adoption in recent years is the rise in remote working, spurred on by the pandemic.

Businesses needed a way to keep teams connected and empower them to collaborate and communicate while not sharing the same office space. SaaS bridged this gap, and for any organizations that had yet to make the leap, the coronavirus crisis provided the impetus.

Even with some sectors thriving post-COVID, the changes brought about in traditional working environments have proven irreversible. And SaaS is helping companies to face this brave new world boldly, rather than being overwhelmed by it.

2. The opportunities it affords

Now we know what has sparked the sudden spike in SaaS migration, let’s discuss a few of the ways in which you can leverage it effectively to make positive changes to your operations.

3. Create a more diverse senior leadership team

One of the most intriguing SaaS performance trends revealed recently is that diversity at the top level of any business is key to rapid, above-average levels of growth.

Getting a better gender balance rides high in this regard, as companies with more women in senior leadership roles are statistically in a stronger position to accelerate their expansion than those with the sales tipped towards males.

It’s a shame that we’re still at a point in time where identifying the virtues of hiring with diversity in mind is necessary, but this evidence should convince skeptics that they don’t have a leg to stand on.

4. Pursue innovative projects rather than playing it safe

With SaaS, you don’t need to be daunted by the prospect of taking risks when developing products or pushing through projects that might otherwise have been out of your grasp.

Because it’s easy to access flagship software solutions affordably, and scale them to meet your needs without hitting barriers in terms of costs, your most ambitious ideas are brought within reach.

Whether you need software for 3D modeling and CAD, for customer service automation and HR, or for anything else in between, you don’t need to be afraid of what might happen if you follow your gut and take the path less traveled.

5. Compete with larger rivals

Tied in with this idea of pursuing innovation with less risk involved is the associated ability to disrupt the marketplace and put larger, established competitors on the back foot, rather than always playing catch-up.

Gone are the days when you needed to pump lots of your capital into on-site hardware to enjoy access to the latest and greatest software. SaaS has leveled the playing field, letting the minnows swim with the sharks and give them a run for their money.

6. Serve a global audience

Another perk of SaaS is that it lets you spread your wings and court customers in every corner of the globe, without being held back by the geographic location of your headquarters.

If you want to provide services overseas, enter new territories with ease, or even work with partners in a different part of the planet, the cloud allows you to communicate and collaborate seamlessly. You can even market yourself as a global force, even if you only have a single office to your name; it’s really that simple.

The bottom line on SaaS solutions

Even if you are already implementing SaaS in some form, it’s a good idea to get to grips with why it’s worth choosing, and what has helped it get to this point.

You might be motivated to move even more of your software needs over to the cloud, putting you in a strong position going forward.

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