With over three decades of combined experience, the industry veterans behind Mobility Insight (Mobi), an Israeli-US tech company, are tackling urban mobility head-on. Their groundbreaking AI solutions are poised to turn traffic jams into a distant memory, empowering Traffic Management Centers with the insights needed to manage traffic flow effectively.
Mobi’s rapid ascent as a traffic management game-changer is largely due to the vision of its CEO, Dov Ganor. His leadership has propelled the Israeli-US tech company to the forefront of the industry, crafting innovative Traffic Management as a Service (TMaaS) AI solutions that promise to significantly reduce road congestion by optimizing existing infrastructure. These solutions aim to consign traffic jams to history.
Mobi’s groundbreaking system offers a glimpse into a future where electronic eyes scan city streets, analysing traffic flow and guiding residents seamlessly to their destinations. This isn’t science fiction; it’s the reality Mobi TMaaS delivers. More than just a navigation app, this AI-powered product manages entire urban traffic ecosystems, earning recognition as a leader in the global transportation revolution.
Ganor’s vision paints a compelling picture: a world where the system anticipates traffic snarls and actively prioritizes alternate routes in real-time; where attending a major sporting event doesn’t mean battling gridlock; where public transport ensures children arrive at school on time and safely. Beyond mere convenience, Mobi’s technology even saves lives, identifying potential road hazards like accidents or vulnerable pedestrians in real-time, enabling swift and effective responses.
A Pioneer in Mobility
The Maestro of Smart Mobility, Dov Ganor’s career in mobility and transportation is nothing short of extraordinary—a 25-year journey filled with innovation, passion, and transformative breakthroughs. It all began in the unlikeliest of places: an old, repurposed clinic on a kibbutz. There, Ganor and his team developed the world’s first travel time system, a groundbreaking solution that gave drivers something they’d never had before—real-time insight into traffic conditions. “Back then, people were stuck in traffic jams with absolutely no idea what was going on,” Ganor recalls. Fast forward to today, and that once-humble technology continues to reshape how people navigate their commutes across the globe.
From those early days, Ganor’s appetite for innovation only grew. He went on to play a crucial role in developing the world’s first people analytics solution, a tool that answered the complex question: how many people are in a given place at any given time? This cutting-edge system set the foundation for smarter city planning and event management.
However, Ganor’s influence didn’t stop there. He joined Waze during its formative years—helping to unlock the value of its data, monetize its product, and elevate the traveler experience to unprecedented levels. Under his guidance, Waze evolved into a globally recognized navigation powerhouse, impacting millions of users worldwide.
Today, as CEO and co-founder of Mobi, Ganor is tackling the most ambitious challenge yet: transforming how people experience mobility across all aspects of their lives—work, leisure, healthcare, education, and beyond. “It’s about creating tools that people didn’t even know they needed but soon won’t be able to live without,” Ganor explains. Mobi TMaaS, a groundbreaking AI-based system, is not just another navigation app for a single car. It is a system for managing all urban traffic and serves as the “brain” of the smart city.
One morning, on his way to work, Dov Ganor got stuck in a long and frustrating traffic jam. He felt helpless wasting valuable time and fuel and thought to himself, “there has to be a better way!” “We are not only improving traffic management, we are changing the way people live,” says Dov Ganor, “Our technology offers innovative solutions to challenges that have not been solved for decades, and are only getting worse as major cities become ever more congested.”
Over the course of three decades, Dov Ganor has led groundbreaking projects, collaborated with brilliant teams, and helped shape the future of mobility. His journey is a testament to the power of vision, perseverance, and innovation—and he’s just getting started. With Mobi, Ganor is set to revolutionize how cities and people interact with transportation—paving the way for a smarter, more connected world. In the realm of technological innovation, where visionaries orchestrate symphonies of change, Dov Ganor emerges as a conductor of transformation, leading the charge in revolutionizing urban traffic management.
Mobi: A Symphony of Innovation and Collaboration
What makes Mobi truly special is its deeply rooted connection to collaboration and diversity. The seeds of Mobi were sown at the renowned Technion in Haifa, Israel’s premier technological institute and a global leader in fostering entrepreneurial spirit. It was here that Ganor and his co-founders, Saleem Nimer, Professor Moshe Ben-Bassat, and Dr. Israel Feldman, first crossed paths. From there, the concept blossomed in a modest basement in Nazareth, fueled by the combined efforts of a diverse group of individuals from across Israeli society—Muslims, Christians, and Jews working together towards a common goal. This commitment to diversity has only grown stronger as Mobi has expanded internationally.
The company boasts a team of experts from various fields, including AI, mobility, transportation, data analytics, and business development, each bringing a unique perspective to the table. This diverse tapestry of talent allows Mobi to approach challenges creatively, develop innovative solutions, and better understand the needs of its global customer base.
The TMaaS Product: A Maestro of Urban Traffic
At the heart of Mobi’s success lies its innovative TMaaS product. Mobi’s TMaaS product isn’t just another traffic management tool; it’s a maestro conductor orchestrating the complex symphony of urban movement. This cloud-based system ingests a deluge of data – from cameras and sensors to navigation apps and even mobile phones – to create a real-time, holistic view of city traffic.
Harnessing AI, machine learning, and predictive analytics, TMaaS empowers Traffic Management Centers (TMCs) to move beyond reactive responses and proactively manage traffic flow. While other systems offer pieces of the puzzle, Mobi distinguishes itself through a proactive, network-wide approach. Instead of simply reacting to accidents, TMaaS anticipates and mitigates congestion before it occurs. Its AI-driven insights consider the entire transportation ecosystem, from rush hour and weather to special events and various vehicle types, providing a multi-dimensional understanding of traffic.
Furthermore, TMaaS optimizes traffic flow not just for individual intersections but for the entire network, prioritizing social benefits and safety. Finally, by automating key management tasks, it frees up human operators to focus on strategic decision-making, making TMaaS less a monitoring tool and more a true conductor of urban traffic.
A Day in the Life of a Traffic Management Centre (TMC) Manager: Managing Traffic During a Major Soccer Event
“I woke up that Saturday, the sun shining, but my stomach churning. Today was the big game, and as the TMC manager, I was responsible for ensuring smooth traffic flow for the 48,000 fans headed to the stadium. No pressure, right?”
The TMC team had spent days prepping with Mobi TMaaS, analyzing past events, and identifying potential trouble spots. They even created custom response plans with local authorities and event organizers.
On game day, they were glued to their screens, monitoring 8.2 million data points per minute. A minor accident? Boom, predefined response plan activated—detours set, traffic signals adjusted, alerts sent out. Then, a sudden downpour. But Mobi TMaaS handled it like a champ, giving the team a clear picture of the changing network conditions.
Post-game, they managed the surge of pedestrian traffic, coordinating with law enforcement to ensure everyone’s safety. By day’s end, Dov Ganor and the team had achieved a 92% on-time performance for public transit. “Not too shabby!” Dov Ganor reminisces.
That day, Mobi TMaaS proved it could handle anything. It was more than just a tool; it was like having a fixer, expert guidance in making the right decisions, keeping the city moving, and ensuring everyone had a safe, enjoyable time.
New Additions to Mobi’s Products and Services
Mobi incorporates Generative AI (GenAI) into its TMaaS product. This allows the product to systematize Road Digital Infrastructure (RDI), improve cross-organizational alignment, and transform traffic management. GenAI enables the product to better organize and utilize the vast amounts of data generated by RDI. It facilitates better communication and coordination between different stakeholders involved in traffic management. By leveraging GenAI, Mobi’s product can further optimize traffic flow, reduce congestion, and enhance safety for all road users.
Reasons for Mobi’s Rising Success
Mobi’s success can be attributed to several factors: innovative technology, a strong team, customer focus, strategic partnerships, and adaptability. Mobi’s AI-powered TMaaS product offers a unique and effective solution to the challenges of urban traffic management. The company boasts a team of leading experts in AI, mobility, and transportation with a deep understanding of the industry. Mobi actively collaborates with customers to understand their needs and tailor solutions to meet specific requirements. Mobi has formed partnerships with key industry players to accelerate its growth and market reach. The company has demonstrated its ability to adapt its technology to address various mobility challenges, including special events, emergencies, and public health crises.
The Intelligent Mobility Revolution
The intelligent mobility road digital transformation market is experiencing remarkable growth, driven by the increasing demand for smarter, more efficient, and sustainable transportation solutions. Mobi is strategically positioned to capitalize on this growing market, collaborating with major mobility data providers and the world’s largest AI mobility integrators and players to deliver cutting-edge solutions that address the evolving needs of cities and their residents and commuters.
Key Achievements of Ganor’s Entrepreneurial Journey with Mobi
Ganor’s entrepreneurial journey with Mobi has been marked by several key achievements, including developing an AI-powered TMaaS product that is transforming urban traffic management, successfully deploying Mobi’s solution during Super Bowl LIII in Atlanta, resulting in a 50% reduction in congestion, expanding Mobi’s operations from Israel to the US, securing contracts with cities like Atlanta, California, and Space Florida, building a strong team of experts in AI, mobility, and transportation, forming strategic partnerships with industry leaders, securing funding from investors and achieving significant growth in potential contracts.
Navigating the Tides of Change
In the ever-shifting landscape of technology, Ganor recognizes the importance of constant vigilance, likening it to navigating a ship through unpredictable waters. Just as a skilled captain relies on a keen awareness of the sea’s currents and the ability to adjust course accordingly, Ganor steers Mobi with a steady hand, anticipating market shifts and embracing emerging technologies. This adaptability has enabled Mobi to remain at the forefront of innovation, continuously refining its solutions to meet the evolving challenges of urban traffic management.
Guiding Principles and Inspirational Wisdom
Throughout his journey, Ganor has been guided by certain principles that have shaped his leadership approach and fueled his passion for innovation. The quote “You can’t manage what you don’t measure” underscores his belief in the power of data and analytics to unlock insights and drive informed decision-making. Another quote that resonates deeply with Ganor is “A picture is worth a thousand words,” highlighting the importance of clear and concise communication in conveying complex information.
Among his many sources of inspiration, the book “Zen and the Art of Motorcycle Maintenance” by Robert M. Pirsig holds a special place in Ganor’s heart. The following passage, in particular, speaks to his philosophy:
“Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium between restlessness and exhaustion. Then, when you are no longer thinking ahead, each footstep isn’t just a means to an end but a unique event in itself.”
This passage encapsulates the importance of balance, mindfulness, and appreciating the journey itself, even amidst the pursuit of ambitious goals. It also speaks to the idea that the journey itself is just as important as the destination.
Special Experiences with Clients
The Atlanta Super Bowl LIII was a unique experience, especially with the city’s traffic management team. Initially hesitant to rely on Mobi’s AI-powered product for such a high-profile event, they were won over after seeing its positive impact on traffic flow. This experience highlighted the importance of building trust with clients and demonstrating the value of Mobi’s solutions. Media coverage of the event emphasized the positive fan experience, contrasting it with other events where traffic jams are common. This story showcased the exceptional experience fans had in Atlanta. While the market was once hesitant, it is now mature and seeking data-driven, road digital infrastructure and advanced AI mobility insights and traffic management solutions.
A Leader to Watch in 2025
As we look ahead to 2025, Dov Ganor stands as a beacon of innovation in the field of smart mobility. His unwavering commitment to leveraging technology for the betterment of society, coupled with his visionary leadership and collaborative spirit, positions him as a leader to watch in the coming year.
Certificate of Recognition
In recognition of his outstanding contributions to the field of smart mobility and his visionary leadership in revolutionizing urban traffic management, Dov Ganor is presented with this Certificate of Recognition. His dedication to innovation and collaboration serves as an inspiration to aspiring entrepreneurs and industry leaders alike.
About The Leader
| Name: | Dov Ganor |
| Designation: | Chief Executive Officer |
| Company Name: | Mobi – Mobility Insight |
| Headquarters: | Tel Aviv |
| Founded: | 2013 |
| Website: | http://www.mobilityinsight.net |
5 Key Insights from Dov Ganor’s Leadership Journey
1. Visionary Innovation:
Dov Ganor’s leadership fuels Mobi’s relentless pursuit of innovation, transforming urban mobility with cutting-edge AI-powered traffic management solutions. He sees a future where traffic jams are a distant memory, and Mobi is making that vision a reality.
2. Data-Driven Optimization:
Mobi leverages the power of AI and real-time data to not just manage traffic, but optimize it. This translates to smoother commutes, reduced congestion, and demonstrably safer roads for everyone. For example, the system can predict and prevent traffic bottlenecks before they even form.
3. Collaborative Culture:
Mobi’s diverse teams thrive on collaboration, fostering a culture where creativity and innovative problem-solving flourish. This cross-pollination of ideas is essential for developing truly groundbreaking solutions.
4. Leading the AI Revolution:
Mobi’s success stems from its proactive embrace of emerging technologies, combined with deep domain expertise. From strategically implementing AI3 (AI Automation x AI Optimization x AI Application) to exploring the frontiers of GenAI and Agentic AI, Mobi remains at the cutting edge of a rapidly evolving landscape.
5. Driving Social Impact:
Mobi’s mission extends beyond business success. Its solutions directly improve public safety and enhance the quality of life by optimizing traffic flow and, crucially, saving lives by enabling faster emergency response times and identifying hazardous situations.
