The impending sunset of Salesforce CPQ marks a pivotal moment for enterprise revenue strategy. Rather than seeking a direct replacement, organizations can adopt a modern, CPQ-centered unified revenue platform that enhances agility, scalability, and profitability. This analysis compares three leading alternatives and highlights their capabilities and strategic advantages: DealHub, Conga, and PROS.
Capabilities and Advantages of Enterprise CPQ solutions:
1. DealHub: CPQ-Centered Revenue Acceleration
DealHub is recognized as one of the most agile and scalable enterprise CPQ solutions, particularly for SaaS and service-based organizations. At its core, DealHub delivers best-in-class CPQ functionality that supports complex product configurations, pricing models, and guided selling flows. It expands naturally into adjacent revenue workflows such as contract management, billing, subscription management, and digital deal rooms.
Built on a no-code framework, DealHub enables rapid deployment with minimal IT lift, allowing sales and revenue teams to adopt, configure, and optimize without dependency on technical resources. Its deep CRM integrations and flexible pricing infrastructure make it ideal for companies looking to unify quote-to-revenue processes without sacrificing speed or control.
Key Features:
- Guided Selling: Interactive playbooks assist sales representatives in configuring accurate quotes, enhancing sales effectiveness.
- Adaptive Pricing Models: Support various pricing structures, including usage-based, tiered, and fixed models, ensuring flexibility across sales scenarios.
- Automated Approval Workflows: Streamlines approvals with parallel workflows and real-time collaboration to accelerate deal execution.
- CRM Integration: Native integration with Salesforce, Microsoft Dynamics 365, and HubSpot enables two-way data sync, embedded CPQ workflows within the CRM UI, and real-time deal updates. Open API support ensures flexible interoperability with additional CRM systems.
- Real-Time Analytics: Provides insights into quote progress, approval status, and sales momentum through a centralized dashboard, allowing for immediate adjustments and informed decision-making.
2. Conga: Document Automation with Enterprise CPQ Solutions Capabilities
Conga offers robust document automation tools, including Conga Composer and Conga Sign, which facilitate the generation of professional documents and the collection of eSignatures. While Conga CPQ provides features such as guided configuration and dynamic questionnaires, its strength lies primarily within Salesforce-centric environments, showcasing its flexibility to adapt to your unique business needs.
Key Features:
- Document Generation: Automates the creation of branded, professional documents across various formats.
- eSignature Integration: Enables the collection of legally binding signatures within business workflows, allowing for secure and efficient document signing processes.
- Guided Configuration: Assists users in selecting optimal product configurations, reducing errors, and ensuring compliance.
- Subscription Management: Manages subscription adjustments, renewals, and billing within a unified system.
While Conga offers strong functionality within Salesforce, its implementation often requires extensive configuration and professional services support, particularly when extending workflows beyond native Salesforce use cases. Organizations have reported multi-month rollout timelines and challenges syncing document processes across non-Salesforce systems, such as Microsoft Dynamics or NetSuite.
3. PROS: Pricing Optimization with CPQ Elements
PROS specializes in AI-powered pricing optimization, offering tools that deliver personalized, market-relevant prices in real-time. Its CPQ capabilities are tailored for industries with complex physical products and professional services, providing advanced product configurators and performance quoting.
Key Features:
- AI-Powered Pricing: Utilizes artificial intelligence to provide real-time, personalized pricing recommendations.
- Advanced Product Configurations: Supports complex product configurations with rich attributes and visualizations.
- Performance Quoting: Handles large-scale quoting needs, supporting up to 10,000 line items without compromising performance.
- CRM and ERP Integration: Integrates with Microsoft Dynamics, Salesforce, and various ERP systems to streamline order submissions.
Implementation of PROS typically demands high IT involvement due to its complex integration with ERP systems and custom pricing models. Deployments can span 6–12 months, especially for enterprises with large product catalogs or needing custom data science inputs. Its modular architecture can offer flexibility, but often at the cost of speed and simplicity.
Strategic Considerations of Enterprise CPQ solutions
The transition away from Salesforce enterprise CPQ solutions presents an opportunity to adopt a platform that replaces existing functionalities and enhances overall revenue operations:
- DealHub is ideal for organizations prioritizing speed, flexibility, and unified control, especially in SaaS, professional services, and recurring revenue models. It scales from mid-market to global enterprise without requiring custom code or IT dependency, making it suitable for high-growth companies modernizing revenue processes holistically.
- Conga is well-suited for companies with complex contract workflows deeply embedded in Salesforce. It provides strong value for enterprises prioritizing document automation, eSignatures, and contract compliance, particularly in regulated industries like financial services, insurance, or life sciences.
- PROS is best suited for high-volume, product-intensive industries like manufacturing, distribution, and aviation, where dynamic pricing and margin optimization are mission-critical. It excels in scenarios involving large SKU catalogs, tiered discounting, and complex channel pricing. However, it lacks a fully unified revenue platform and may not be ideal for SaaS or services businesses seeking rapid iteration, subscription management, or digital selling workflows.
Enterprises seeking to modernize their revenue operations should consider platforms that offer integrated, flexible, and scalable solutions. DealHub is ideal for enterprises looking for a modern, Enterprise CPQ solutions-centered revenue platform; Conga is a strong choice for companies prioritizing contract and document automation within Salesforce environments, and PROS is well-suited for pricing-driven organizations. Each platform brings distinct advantages, and the right choice depends on your goals and needs.
