When walls fail to reflect the purpose, personality, or vision of a space, even a well-designed interior can feel incomplete. Finding the right wallpaper, materials, and customized designs can be challenging, especially when a project demands creativity, quality, and practical solutions. Without the right expertise, turning a design idea into a distinctive space becomes difficult.
This is where Fanny Aouizerate, Founder and CEO of Wall in Vogue and Wallpaper Store Miami, has established herself as an entrepreneur and innovator in the wallcovering industry, combining expertise in design, manufacturing, and material development to challenge conventional approaches to surface design.
She leads the company in designing and producing customized wallpapers and wall murals, helping homeowners, architects, interior designers, and hospitality businesses transform their ideas into meaningful visual experiences.
From developing original designs and overseeing production to exploring advanced printing technologies and innovative materials, Fanny combines creative vision with technical expertise to push beyond conventional wallcoverings.
Her journey from wallpaper distribution to building her own brand and developing REVOG, a PVC-free wallcovering material incorporating natural and recycled fibers, reflects her commitment to advancing the industry. Through REVOG, Fanny seeks to redefine traditional wallcovering manufacturing by combining sustainability, technical performance, and creative freedom.
With a growing industry presence, expanding business operations, and international recognition, including the Grand Prix du Design, the MIAW Design & Innovation Awards, and the 2026 IDPA Pioneer Award in Japan, Fanny continues to advance the wallcovering industry through innovative design, material development, and new approaches to surface applications.
From Entrepreneurship to Surface Design
Fanny’s entrepreneurial journey began in Paris, where she started her first wellness business in 1998 and established a spa business in 2003. These experiences helped her understand customer needs, business management, and the importance of adapting to change.
After moving to Miami, she saw an opportunity to bring a fresh perspective to the wallcovering industry. She believed walls could do more than provide a background; they could express creativity, personality, and the character of a space. As a self-taught entrepreneur, she had to learn the technical aspects of the industry, challenge existing practices, and earn clients’ trust.
Her growing expertise in wallcovering design, production, and material technologies laid the foundation for her transition from entrepreneur to industry innovator. This evolution reflects her ambition to challenge conventional manufacturing practices and explore new possibilities for wallcovering materials.
A Vision to Push the Boundaries of Surface Design
Fanny believes in pushing boundaries and finding new ways to improve the wallcovering industry. Her journey began with Wallpaper Store Miami as a reseller before expanding into international wallpaper import and export. Rather than limiting the business to distribution, she established her own brand, Wall in Vogue, developed original designs, and built production capabilities. Her desire to explore new possibilities eventually led her to develop REVOG, an innovative wallcovering material.
Today, Fanny is recognized for her extensive expertise in wallcovering design, manufacturing, and material applications. Architects, interior designers, contractors, and hospitality professionals seek her guidance on major hotel, restaurant, residential, and commercial projects. Her expertise extends beyond aesthetics to technical feasibility, material selection, customized production, and innovative surface solutions. Through her work, she continues to challenge conventional industry practices, explore new technologies, and contribute to the evolution of the wallcovering industry.
Helping Designers Find the Right Materials and Solutions
What sets Wall in Vogue apart is its ability to look beyond wallpaper as a decorative product and focus on the needs of each project. Fanny’s experience across distribution, international sourcing, design, manufacturing, and material innovation gives her a clear understanding of the creative and technical sides of the wallcovering industry. This allows her to guide clients in choosing suitable designs, materials, and solutions based on their requirements.
Architects, interior designers, hotel groups, and contractors regularly seek her advice for major projects. They rely on her for design recommendations and for guidance on materials, technical possibilities, and practical challenges. She works to understand what clients want to achieve and helps turn their ideas into reality. Rather than simply offering existing products, she looks for ways to overcome limitations and develop new solutions. Her goal is to go beyond conventional wall décor and bring fresh possibilities to the surface design industry
Developing New Materials for the Future of Wallcoverings
For Fanny, innovation begins with questioning existing methods and exploring new possibilities rather than simply following trends or making small improvements to existing products. Her creative process brings together artistic ideas, technical knowledge, and an understanding of materials to develop wallcoverings that balance visual appeal, quality, durability, and practical use.
With experience in design, manufacturing, and material sourcing, she explores new textures, printing technologies, and production techniques to turn creative ideas into practical solutions. This approach led her to develop REVOG, a PVC-free wallcovering material incorporating recycled fibers. By rethinking the material itself rather than focusing only on the appearance of wallpaper, Fanny aims to create more environmentally responsible options for the industry. She believes meaningful innovation comes from combining creativity with technical progress to improve products and contribute to the future of surface design.
The Decision to Keep Going When Everything Changed
One of the greatest challenges Fanny faced came shortly after launching Wall in Vogue, when the COVID-19 pandemic disrupted businesses worldwide. As a mother of three young children and an entrepreneur building a new company, she faced an unexpected period of uncertainty.
Rather than putting her ambitions on hold, Fanny chose to adapt and move forward. She reorganized operations, maintained her team’s commitment, and continued developing her business despite the challenges. This experience reinforced her resilience, determination, and ability to lead through uncertainty.
For Fanny, overcoming obstacles has always been part of entrepreneurship. Her determination to keep moving forward reflects the same mindset that continues to drive her pursuit of innovation and the evolution of the wallcovering industry.
Creating Distinctive Spaces Through Thoughtful Design
Fanny emphasizes that good design begins with understanding a space as a whole rather than treating each surface separately. She looks beyond traditional wallpaper applications to explore how walls, windows, high ceilings, and other architectural elements can work together to create a unified look.
Her work with SLS Hotel reflects this approach. Instead of focusing only on the walls, she considered how different elements of the space could contribute to its overall design and visual identity. This broader perspective helps her work closely with architects, interior designers, and hospitality professionals to find creative solutions that suit their projects.
Rather than simply following changing design trends, Fanny looks for new ways to use wallcoverings and make architecture part of the overall decorative experience. She believes the best results come when creative ideas and technical knowledge work together to transform a space into something distinctive and memorable.
REVOG, A New Approach to Wallcovering Materials
The future of surface design depends on how a space looks and on the materials used to create it. Over the years, Fanny has seen major changes in printing technologies, customization, and design possibilities. However, she recognized that the materials used in wallcoverings also needed to evolve. While new technologies made it easier to create distinctive designs, there was still room to develop materials that offered better environmental choices without losing their practical value.
This thinking led her to develop REVOG, a PVC-free wallcovering material made with natural cotton fibers and recycled fibers. Through this innovation, she aims to bring together creative freedom, technical performance, and greater environmental responsibility. Fanny believes sustainability should not come at the cost of quality, durability, or design. For her, lasting innovation means looking beyond short-term trends and finding better ways to do things. She plans to continue exploring new materials and technologies, challenging established practices, and helping shape a future where beautiful designs and responsible material choices go hand in hand.
Product Quality Begins with Material Selection
For Fanny, product quality is a personal commitment that has helped build her reputation in the wallcovering industry. Her experience in material sourcing, design, manufacturing, and product development has taught her that every decision, from selecting materials to choosing printing techniques, affects the final product.
She believes customer trust depends on consistent quality, technical knowledge, reliability, and practical solutions. She continuously looks for ways to improve products, materials, and production processes to meet customer needs.
This commitment is reflected in REVOG, the innovative wallcovering material she developed. It underwent an independent technical evaluation by materials scientist Dr. Jay Mondal, who highlighted its natural-fiber construction, environmental characteristics, and structural performance. For Fanny, such assessments offer valuable opportunities to review her work, question existing practices, and strengthen product development.
She believes that maintaining quality and customer trust requires continuous learning and improvement. Rather than considering a successful product the final achievement, she remains committed to improving materials, designs, and processes.
Industry Recognition and Awards
Fanny has built a strong reputation in the wallcovering industry through her work with architects, interior designers, and hospitality professionals who trust her expertise on their projects. Throughout her career, she has contributed to projects involving Four Seasons Hotels and Resorts, SLS Hotel, Opera Gallery, and La Main Jaune Paris, along with leading professionals in architecture and interior design. These collaborations have helped her understand different project requirements and find new ways to bring creative ideas to life.
Her work has received international recognition through awards such as the Grand Prix du Design, the MIAW Design & Innovation Awards, and the 2026 IDPA Pioneer Award in Japan, which recognized her contribution to material innovation. One of her most significant achievements is the development of REVOG, a PVC-free wallcovering material that reflects her growth from entrepreneur and designer to material innovator. For Fanny, these achievements are not the final goal. They encourage her to keep exploring new ideas, challenge established practices, and contribute to the future of surface design.
Serving Over 6,500 Clients Through Design and Innovation
Fanny’s journey reflects her commitment to continuous learning and innovation. Starting as a wallpaper reseller, she expanded into international trade, created her own designs and brand, established production capabilities, and developed REVOG, an innovative wallcovering material. Her businesses have served over 6,500 clients and achieved sales growth of 45% from 2023 to 2024 and 53% from 2024 to 2025. Looking ahead, Fanny aims to expand internationally, develop new materials, improve industry standards, and inspire others to challenge existing practices, embrace learning, and explore new possibilities in wallcovering design.
Life Before and After Stepping Into an Entrepreneurial Role
Before: The Beginning of an Entrepreneurial Journey
- Young, ambitious, self-taught entrepreneur
- Driven by independence and determination
- Building businesses through instinct and perseverance
- Learning through experience and taking risks
- Focused on creating opportunities and achieving success
Today: An International Entrepreneur & Industry Innovator
- Recognized expert in the wallcovering industry
- Founder, creative leader, and material innovator
- Trusted advisor to architects and design professionals
- Internationally recognized for creativity and innovation
- Continuously challenging established industry standards
- Focused on shaping the future of surface design
- Driven by impact, innovation, and leaving a lasting legacy
Snapshot of Daily Routine
- 6:30 AM – Family and Priorities: Fanny starts her day with her family and sets her priorities, believing that a healthy balance between personal and professional life is essential.
- 8:30 AM – Leadership and Business Operations: She connects with her team, oversees production, reviews ongoing projects, and makes important business decisions.
- 11:00 AM – Creativity and Innovation: She collaborates with architects, designers, and hospitality professionals while exploring new materials, technologies, and design ideas.
- 1:00 PM – Teamwork and Growth: She organizes discussions, encourages the exchange of ideas, and creates opportunities for her team to learn and grow together.
- 3:00 PM – Networking and Industry Engagement: She attends professional events, connects with industry leaders, builds partnerships, and participates in discussions about the future of design.
- 6:30 PM – Family and Personal Life: She makes time for her family and maintains meaningful relationships beyond her professional responsibilities.
- 8:00 PM – Fitness and Well-Being: She goes running, walking, or practices Pilates to maintain her energy, focus, and overall well-being.
- 10:00 PM – Reflection and Inspiration: She reflects on new ideas, upcoming projects, and opportunities to learn, improve, and take on new challenges.
Fanny believes leadership is not just about building a successful business. It also means bringing people together, sharing knowledge, and creating an environment where everyone can grow. She considers physical activity equally important for maintaining the energy, discipline, and balance needed to lead effectively.
An Open Letter to the Next Generation of Women Entrepreneurs
To every woman who dreams of building something of her own, my message is simple:
Believe in your vision, even when others cannot see it yet.
I have been an entrepreneur since 1998, building businesses across different industries, learning from experience, and constantly reinventing myself. I have never followed a traditional path or allowed the limits of my knowledge to define the limits of my ambition.
Do not wait until you know everything to begin. Stay curious, take risks, learn from your mistakes, and most importantly, never stop learning.
Success is not just about reaching a destination. It is about having the courage to challenge yourself again, even after achieving what you once dreamed of.
Surround yourself with people who inspire you. Build communities, share your knowledge, and help others grow alongside you.
Remember, true innovation is not simply about creating something beautiful or successful. It is about bringing something meaningful into the world and leaving it better than you found it.
Never let your achievements become the limits of your ambition.
Fanny Aouizerate
Founder, CEO
Wall in Vogue and Wallpaper Store Miami
Quick Takes
1. One tool or app you would recommend to professionals in your industry:
Artificial Intelligence (AI). I believe AI is transforming the way we create, innovate, and approach challenges. For me, it is not about replacing creativity but expanding its possibilities and pushing the boundaries of what we can achieve.
2. One quote that motivates you the most:
“Never let your achievements become the limits of your ambition.”
3. One piece of advice you would offer to upcoming entrepreneurs or future business leaders:
Never wait until you feel completely ready. Trust your instincts, have the courage to take risks, and never stop learning. You don’t need to know everything to begin, but you must be willing to challenge yourself constantly. Every achievement should be the beginning of a new ambition, not the end of your journey.
4. One movie or book you recommend everyone in business or leadership should experience:
The Pursuit of Happyness. It is a powerful reminder that success is not defined by where you start, but by your determination, resilience, and willingness to keep moving forward, even when the odds seem against you.
Fanny Aouizerate’s 5 Impactful Business Mantras
- Believe in Your Vision: Trust your ideas, even when others cannot see their potential.
- Never Stop Learning: Stay curious, embrace challenges, and keep improving yourself.
- Challenge the Conventional: Question established practices and explore better ways to innovate.
- Turn Challenges into Opportunities: Keep moving forward, even when circumstances are uncertain.
- Never Limit Your Ambition: Treat every achievement as the beginning of a new goal.
