Key Points:
- Ford-Amazon launches certified used car sales.
- Rollout starts in LA, Seattle, and Dallas.
- Ford-Amazon collaboration drives digital-first auto retail shift.
Ford Motor Company has announced a major expansion of its digital retail strategy by partnering with Amazon to sell certified pre-owned vehicles directly through the Amazon Autos platform. The move marks one of Ford’s most significant steps into online automotive retail, offering customers a streamlined way to discover, finance, and purchase used vehicles.
The rollout will begin in Los Angeles, Seattle, and Dallas, where customers can browse certified inventory, compare models, and complete most of the transaction online. Ford says around 20 dealerships are already participating, with more than 160 expressing interest as the programme scales. The company describes the collaboration as combining Amazon’s digital reach with the expertise and service network of Ford’s nationwide dealers.
How the New Buying Experience Will Work
Only Ford’s certified pre-owned vehicles under the Ford Blue Advantage programme will be available on Amazon. These cars undergo extensive inspection and include warranty options, roadside assistance, and, in some cases, a satisfaction guarantee allowing returns within a limited mileage or time window.
Customers will be able to explore listings on Amazon, apply for financing, and select a dealership for final pickup. While the browsing and decision-making process happens online, the handover remains in the hands of local dealerships, which manage pricing, paperwork, delivery, and after-sales support.
Dealers see the platform as a new digital channel to boost visibility and move certified used inventory more efficiently. Several are already live on the platform, with additional dealerships preparing to join in the coming weeks as Ford accelerates the onboarding process.
A Shift in How Cars Are Bought and Sold
The Ford-Amazon collaboration marks the second major automaker partnership for Amazon Autos, signalling a broader shift in how both new and used vehicles are marketed in the U.S. As car buyers increasingly prefer digital-first shopping over traditional in-store visits, automakers are adapting to meet demand for faster, simpler er, and more transparent buying experiences.
Industry analysts believe the Ford-Amazon collaboration could reshape the used-car marketplace by pushing more manufacturers to experiment with online retail models. Digitising certified pre-owned sales may also help automakers maintain stronger control over pricing, customer service, and brand reputation, especially at a time when used-vehicle demand remains high.
For now, Ford is beginning with a limited geographic launch to evaluate customer response, dealer performance, and regulatory considerations across states. If successful, the programme could expand nationwide, setting a new standard for how Americans buy used cars online.
