Every business aspires to grow—but meaningful growth demands more than ambition. It requires strategic clarity, operational excellence, and the ability to adapt in a rapidly changing world. At Fourtrek Global Pvt Ltd, these principles form the foundation of a future-ready enterprise committed to building sustainable, scalable ecosystems across diverse sectors.
Established with a clear vision, Fourtrek Global operates through a robust four-vertical structure: Commercial, Operational, Services, and Strategic Investments. This integrated model allows the company to deliver holistic, end-to-end solutions—from brand launches and supply chain optimization to business consulting and capital partnerships. The result is a seamless experience that supports organizations at every stage of growth.
Backed by over 100 years of combined leadership experience across pharmaceuticals, logistics, FMCG, finance, and consulting, Fourtrek Global leverages cross-industry expertise to drive innovation, efficiency, and value creation. This integrated approach has powered 300% revenue growth, expansion across six states, and the successful launch of in-house brands.
A strong culture of collaboration, continuous learning, and people-first innovation enables the company to stay agile in a dynamic business landscape. Initiatives like Entrepreneur Enablement and a modular, feedback-driven operating model reflect its commitment to sustainable growth.
With a bold roadmap focused on partnerships, digital transformation, and global expansion, Fourtrek Global is building ecosystems that help businesses scale, innovate, and lead.
| Revenue Growth | 300% increase from 2021 to 2024 |
| Client Base | 4x growth over the last 3 years |
| Geographic Presence | Active in 6+ states.Global market presence with an office in Dubai |
| Strategic Investments | 12 investments in emerging ventures since 2022 |
100 Years of Leadership Experience, One Unified Mission
At the heart of Fourtrek Global is a leadership team with over 100 years of combined experience across diverse industries. Each leader brings deep domain knowledge, strategic thinking, and a strong sense of purpose to the table. But what truly sets them apart is their shared commitment to a unified mission—building sustainable, scalable business ecosystems that create long-term value.
The team’s collective experience spans pharmaceuticals, logistics, FMCG, finance, and consulting. This diversity fuels innovation and allows Fourtrek Global to view challenges from multiple angles. With a people-first mindset, the leadership believes in growing through trust, collaboration, and continuous learning. Their goal is not just to run a successful company, but to create a platform where businesses, entrepreneurs, and communities thrive together.
Meet the Leadership Team Behind the Mission
Meet the leadership team driving Fourtrek Global’s mission—bringing decades of expertise, strategic vision, and a shared commitment to transforming industries and building scalable, future-ready ecosystems.
1. Deepak Choudhary, Managing Director & Founder
Deepak’s journey is shaped by a strong blend of passion and purpose. He began his career in pharmaceutical distribution and marketing, where he quickly understood the importance of trust, operational efficiency, and long-term client relationships. Over time, he took on leadership roles in supply chain and logistics, eventually transforming a traditional distribution setup into what is now known as Fourtrek Global.
This journey has been a turning point—not just for the company, but for Deepak Choudhary personally. He co-authored the book “Ultimate Secrets to Wealth” with world-renowned success coach Brian Tracy, offering practical insights into financial freedom and personal growth. Deepak has also connected with influential public figures like Abhishek Bachchan, Sonu Sood, Aman Gupta, Ranveer Allahbadia, Robert Kiyosaki, and Suniel Shetty, whose perspectives continue to inspire his vision of building a purpose-driven legacy through innovation, mentorship, and impact.
2. Pervinder Singh, Chairman & Co-founder
With over 28 years in the pharmaceutical industry, Pervinder has consistently turned complex market challenges into high-growth opportunities. From building India’s hemophilia treatment ecosystem to leading high-impact turnarounds at Allergan and Baxter, he has proven his ability to deliver strategic transformation and operational excellence. At Takeda and Shire, he helped reshape business verticals and drive double-digit growth. Today, Pervinder is leveraging his global experience to unlock value in underserved healthcare segments. His leadership is guided by P&L discipline, high-performance team building, and innovative market access strategies.
3. Damandeep Singh, CEO & Co-Founder
With 19 years of experience in sales, marketing, and business development, Damandeep brings a strong track record in driving commercial excellence across North India. From his early years at Johnson & Johnson to key roles at Covidien, Meril Endo Surgery, and Takeda, he has built expertise in channel planning, market expansion, and distribution strategy. Damandeep is known for his strong partnerships with HCPs and for building high-performing teams that consistently deliver business results. With an MBA in Sales & Marketing, he combines leadership with innovation to deliver sustainable impact.
4. Amit Poddar, COO & Co-Founder
Amit brings over 24 years of cross-industry experience across Pharmaceuticals, Biotechnology, FMCG, and Healthcare. With impactful tenures at companies like GSK, Cipla, Novartis, Takeda, and Shire, he has led major growth strategies and operational transformations. Amit excels in building scalable models and fostering cross-functional synergies. His ability to align business vision with measurable outcomes has made him a trusted strategic leader. At Fourtrek Global, Amit is focused on enabling ecosystems where innovation, collaboration, and customer-first thinking drive value across industries.
A Four-Pillar Framework for Holistic Business Solutions
Fourtrek Global operates through a well-structured, four-vertical model that ensures every business need is addressed—from strategy to execution.
These verticals are:
- Commercial: Drives in-house brand launches and partnerships through market entry, demand generation, and channel growth.
- Operational: Streamlines supply chains, logistics, and inventory to boost efficiency and reduce delays.
- Services: Provides tailored consulting, digital upgrades, and growth strategies for all business stages.
- Strategic Investments: Fuels ventures with capital, mentorship, and networks for sustainable scaling.
Together, these four pillars enable Fourtrek Global to offer holistic, end-to-end solutions that adapt to the real-world needs of modern businesses.
A Culture Where Every Voice Counts
Fourtrek Global has built a culture based on accountability, agility, and empowerment. The company encourages its teams to work with purpose, take ownership of their roles, and stay focused on long-term goals.
This mindset promotes transparency and supports innovation. Team members from different departments are involved in key decisions, from shaping investments to improving daily operations. This collaborative way of working has made the company more efficient, adaptable, and strong.
Investing in People and Potential
Fourtrek Global has developed a program called “Entrepreneur Enablement” to support early-stage founders in building strong, sustainable businesses. The program offers more than just financial help—it includes mentorship, expert guidance, and access to valuable networks.
This effort is part of the company’s larger goal to help create 100 millionaires in the next ten years. Several success stories have already begun to emerge, showing the real difference this initiative is making.
Feedback as Fuel
Fourtrek Global stays agile through core practices that keep it future-ready:
- Continuous Learning: Teams stay updated through industry benchmarks, tech insights, and global case studies.
- Modular Operations: Flexible frameworks allow quick adaptation to tools or market shifts without losing core values.
- Feedback-Driven Evolution: Input from clients and teams shapes ongoing improvements and strategy.
This approach helps Fourtrek Global lead change instead of just responding to it.
Strategic Partnerships Powering Scalable Business Ecosystems
Fourtrek Global is actively exploring new partnerships to support its long-term vision of building scalable ecosystems and strong cross-industry value chains.
The focus areas include:
- Healthtech collaborations with innovation hubs based in Bangalore and Hyderabad
- Investments in last-mile logistics startups to boost supply chain digitalization
- Advisory partnerships with global consulting experts to strengthen the Services vertical
These strategic moves are aimed at expanding capabilities, driving innovation, and delivering greater value across industries.
Driving Growth Across Diverse Industries
Fourtrek Global works across several fast-growing and high-impact industries, with each area supported by one or more of its core verticals:
- Pharmaceuticals & Healthcare (35%): Covering everything from distribution and market access to brand building and partnerships with manufacturers and hospitals.
- FMCG & Consumer Brands (25%): Focused on launching in-house brands, generating demand, and improving supply chain efficiency.
- Logistics & Supply Chain (20%): With a strong presence in cold chain logistics, last-mile delivery, and vendor coordination across high-growth sectors.
- Strategic Advisory & Investment (20%): Helping startups and family-run businesses grow through funding, business model support, and scaling strategies.
The company is also expanding into cross-border trade and international markets, with early initiatives underway in the Middle East, Southeast Asia, and East Africa. This diverse industry reach allows Fourtrek Global to stay agile while creating value across multiple regions.
Bold Roadmap for the Future
Fourtrek Global is guided by a bold, future-driven vision focused on lasting impact. As the business landscape evolves, the company has set three core priorities for its next phase of growth.
First, it aims to create 100 millionaires in 10 years. Second, it plans to expand into international markets—especially the Middle East and Southeast Asia—through joint ventures and alliances that bring its scalable solutions to new regions. Third, Fourtrek Global is building a strong digital backbone, using advanced tools across all verticals to boost efficiency, enable data-driven decisions, and support sustainable scalability.
Looking to the future, Deepak believes several emerging trends will reshape the business world over the next five years.
These include:
- AI-powered business intelligence
- Hyper-personalized client services
- Sustainable and circular business models
- Fintech integration in strategic investments
- Remote-first, hybrid consulting ecosystems
The Fourtrek Global team is actively integrating these innovations into its strategic roadmap, ensuring the company remains agile, future-ready, and committed to creating meaningful impact across every industry it serves.
Building Purpose-Driven Solutions for Long-Term Impact
At Fourtrek Global, the focus goes beyond launching businesses—it’s about creating solutions that address real-world challenges and deliver long-term value. The company emphasizes vision over speed, encouraging a deep understanding of customer needs, market relevance, and sustainable growth models.
Rather than chasing trends, Fourtrek Global champions strategic clarity, financial discipline, and a customer-first mindset. The team believes resilience is built through consistent effort, learning from challenges, and staying grounded in purpose. This approach not only drives transformation within the company but also empowers the entrepreneurs and partners it supports to grow with confidence and clarity.
Fourtrek Global’s 5 Guiding Business Mantras
- Build Systems, Not Just Profits: Structured models enable scalable and sustainable business growth.
- Empower People to Scale: A people-first approach fuels innovation, leadership, and long-term success.
- Let Feedback Drive Growth: Agility and continuous learning keep businesses adaptable and future-ready.
- Lead with Purpose: Empathy combined with execution fosters accountability and resilience.
- Think Cross-Sector, Act Global: Collaboration across industries and regions drives innovation and impact.
