Logistics is a rapidly evolving market; many factors are shaping the future of how businesses move goods and what they will require from their transportation carrier. Trends and challenges in today’s supply chains mean evolving logistics networks must be prepared to deliver results in an ever-changing business environment.
A digital technology offering company, Freightgate, is making businesses in the logistics industry future-ready with its unparalleled and ultra-modern digital solutions based on the cloud.
In a conversation with Mr. Martin Hubert, CEO of Freightgate, let’s discover more about the company and his views on frequently changing market scenarios.
Brief us about the company.
Freightgate was established in 2000 with a mission to deliver digital transformation and exceptional value to Importers, Exporters, and LSPs alike, by offering the most flexible, highly configurable, and modular internet native platform. Now known as the Cloud – Freightgate’s founders are early pioneers and visionaries that are driven to harness the power highly collaborative ecosystems hold. Freightgate’s vision is to create solutions that empower our customers to generate exponential returns. It gives us distinct pleasure when we can jointly solve supply chain puzzles and help make the world a better place.
What is the reason behind the company’s long-standing success?
Freightgate has one of the broadest most flexible logistics cloud offerings in the market. And we have created tailored packages to enable even smaller Importers and Exporters to take advantage of our unique dynamic rating and routing paired with comprehensive schedule and benchmark data.
We have decades of experience delivering digital supply chain transformation services and software to shippers, 3PLs, and their customers. With one of the most flexible, vertically integrated real-time global visibility platforms. With an impressive history, proven track record of innovation, and recognition such as the 2020s Most Innovative SCM Solution Provider, the Freightgate team strives in creating solutions that help its customers generate exponential returns.
What are the products or services the company focuses on? How are your services different from those in the market?
We are uniquely positioned to empower many new customers with our DYNAMIC RATING and ROUTING platform, enable vast efficiency gains with zero-touch dispatch (RPA), and our investment in IoT. Driven by our passion for logistics, supply chain, and flexibility the Freightgate Logistics Cloud is hyper-connected and sports unmatched flexibility. Our goal, as always, is to keep every customer we earn happy, with a keen focus on genuine satisfaction and on providing the best, smartest services we can.
How do you decide to take the company a step further?
To understand the current industry scenario and how Covid-19 has affected the freight industry we must look at the broader economy and understand the path of a general economic recovery which widely depends on outside factors we do not have control of, like the possible resurgence of the virus, government’s economic policy response, and the ability to reinstate business and consumer confidence. What we do have control of is how we adapt to these times by responding with more efficient processes and the use of technology to make better-informed decisions.
The direct effect this pandemic has on Freightgate provides an opportunity in helping promote advanced solutions to customers and prospects while helping them to take control of the transportation, supply chain, and freight spend, make dynamic data-driven decisions, and respond to the market conditions in real-time with the use of our Freightgate Cloud Platform.
Being a successful leader in the logistics technology landscape, please share your thoughts on how businesses should increase the quality and speed of processes?
It is kind of interesting to see more people and companies realizing what we have been advocating for such a long time. With Freightgate, we already have the perfect digital transformation tool, but we understand that it’s hard to overcome internal hurdles to modernize the way businesses work. Now more than ever the industry can benefit from what we have been doing for more than 20 years and automate processes, raise efficiencies, reduce monotonous tasks and create an environment where employees can get creative and find better ways of solving the day-to-day puzzles.
We’re doing our due diligence in tailoring the right solutions to our customers while improving our cloud with enhanced AI and ML capabilities, and many more to come.
Why it is said that the workforce plays a vital role in every business’s growth? Please tell us about your team.
As we all know the sudden change to remote work life caught many businesses including ours by surprise. However, we are an international team and are therefore used and prepared to work from home. It is important to still maintain a positive team spirit and as we’re talking daily on web conferences and the telephone, we are proud to have succeeded in that goal.
The most important part of our business, the customers, are benefiting more than ever from the passion and collaboration we provide. We started a LinkedIn group for the industry to foster cross-functional collaboration and a spirit that enables helping each other.
Can you please brief us about your professional experience?
Martin Hubert was born in Germany, He sold his first program at age 16, then went on and studied computer science. While at the university, He started a software company selling custom software solutions. After graduating with a Master and MBA he did a short engagement in New York, NY at a freight company whose president afterward offered me a job as Director IT.
In 1994, his independent Internet quest began by founding a company that focused on providing track and trace capability over the internet through establishing EDI capabilities with carriers. We spun off Freightgate in 2000 with a vision to provide a focused platform that improves the life of logistics companies and shippers.
Driven by a passion for innovation and never-ending improvements. Leading a team that strives to provide innovative logistics solutions, fostering global collaboration and productivity, while building a highly configurable platform with a global-by-design philosophy. Martin will continue to deploy technology to find smarter ways to solve today’s and tomorrow’s supply chain challenges.
What are the key achievements of your business journey?
The general advancements we have made in the configurability of the platform and building out the microservices architecture is empowering our customers to take their logistics automation to the next level.
‘Innovation is the key to business growth’, Please share your views.
We have developed a culture fostering continuous improvement and innovation. We even perform annual ISO9001:2015 audits to have independent external auditors confirm our processes comply with this overarching goal. Using this methodology Freightgate has created one of the broadest most flexible logistics cloud offerings in the market. Using this foundation, we offer packages that enable Importers and Exporters, big and small, to take advantage of our unique dynamic rating and routing paired with comprehensive schedule and benchmark data.
Any client experience you would like to highlight?
Several of our customers had tried to find solutions to their unique logistics challenges for years’ w/o success; yet the Freightgate team was able to solve their logistics puzzle in creative, efficient, and scalable ways that now have them conquer new frontiers. Solving puzzles and brainstorming about efficient outside-the-box solutions that deliver unmatched innovation is the secret fuel that keeps the Freightgate team pushing the envelope.