Pobuca – Enriching Brands with Experience!
The innovation of cutting-edge and breakthrough products and services has pushed enterprises against each other, to compete, and survive as the best in their field. As the competition gets fierce, it becomes tough for companies, businesses, etc. to stand out as products and services are homogenous with slight differences. The only way to stand out and stronghold their presence is via a highly engaging and enriched Customer Experience (CX).
Customer Experience is not only limited to the deliverance of products and services with full support, but it goes a step beyond that, making sure they are always looked after, and the enterprise is there for them, etc. Focusing on CX improves the value, recognition, and overall outlook of an enterprise, brand, etc. The emergence of new technologies, such as AI, ML, etc., and its integration to enhance CX, gives enterprises businesses, etc. all the more reason to use highly specialized and expert solutions of companies in the CEM (Customer Experience Management) industry.
Pobuca has been one of the fastest-growing, expert solution providers in data platform and Customer Relationship Management services. They are dedicated specialized professionals, enabling enterprises to enhance their Customer Experience, making sure the enterprise’s customers are always satisfied, loyal, and a brand ambassador of their products and services.
Pobuca has always been a step ahead with their services, by integrating their services with AI, making sure their solutions are highly effective and bring maximum results to their clients. They have been innovators of the field, focused on providing best-in-class solutions, making them one of the most dominant and best-performing players of the CEM industry.
In conversation with the Co-Founder & CEO of Pobuca, Isidoros Sideridis. Let’s hear more about the company, services offered, and the CEO’s professional journey.
Tell us about the company, initial challenges, and turning point that triggered growth and success.
Pobuca is a Customer Experience (CX) company.
We offer a customer data platform & CRM for brands and retailers that helps them improve Customer Experience (CX) and achieve the key objectives of increased customer satisfaction, loyalty, and advocacy. With Pobuca you can engage your customers and empower your people in sales, marketing, and customer service. People are increasingly loyal to the retailers, products, and brands that consistently provide exceptional value with minimum friction or stress.
The most crucial challenge faced during the early stages was to figure out how to achieve technology and industry focus while starting from a relatively small market like Greece.
The journey was full of ups and downs, but the turning point for Pobuca was in 2016 when we managed to raise money from investors to perform our cloud transformation and become a global company. There was no looking back for us, and we immersed ourselves into offering turn-key solutions to brands and retailers regarding Customer Experience & Loyalty: from consulting services to design the solution, the Pobuca Software, customization services, after-sales technical support, and managed services in marketing.
Tell us about the services offered by Pobuca, and new additions.
In Pobuca we focus on how to improve Customer Experience leveraging AI. By Customer Experience, we mean all the customer interactions with your business and including all the touchpoints of the customer journey: research, purchase, use of product or service, after-sales support. CX is what turns satisfied customers into loyal customers and brand ambassadors.
This is what we offer in the Pobuca platform:
- A Customer Data Platform (CDP) supporting a 360-degree view of your customers, with auto-updated profiles through integrations.
- Understand what your customers say in natural language and have the “Voice of Customer” guide you in your CX strategy.
- Engage your customers and reward their loyalty.
- Offer advanced customer service with digital touchpoints and bots.
- Empower your employees with AI business tools and increase productivity.
These services are the main reasons that we stand out from the competition.
We recently launched three new AI solutions in the Pobuca Platform: Customer Voice, Knowledge, and Post-purchase. Customer Voice can bring the voice of your customers closer and turn it into valuable insights and CX alerts.
Knowledge can analyze conversations from all touchpoints, create a Knowledge Base from existing dialogs with customers and educate your service bot. Post-purchase can enhance your brand’s last-mile experience with a customer-facing bot for your after-sales, order management, and customer engagement services.
Tell us about your professional experience, and any highlights you would like to share.
I am the CEO and co-founder of Pobuca being a technology entrepreneur nearly all my working life, as I started my company at the age of 26.
I am an expert in Customer Experience, CRM, and Go-To-Market technologies. I can help you and your businesses succeed in sales, marketing, and customer service by leveraging digital channels. I am also passionate about solving business productivity problems using technology.
I was born in Athens and studied Mechanical Engineering at the University of Patras, where I was also a member of the BEST (Board of European Students of Technology) management board. Finally, I love rationalizing nature’s wonders and won the science communication contest of FameLab in Greece.
I received the Microsoft Partner of the year award in 2011 and 2016 for Pobuca and participated as a keynote speaker in many technology events & conferences.
Tell us about the team of Pobuca, and what makes them unique.
We try to keep united and put above everything “Us” instead of “Me”. Despite the new normal with the pandemic and remote working, I am in daily contact with my team in Pobuca and our people. Through the communication I have with my people, I try to understand the difficulties they may face and help them, either personally or through company processes. Our team is unique because our people are unique! The development, the creativity, the inclusion, and the team spirit are our core values.
What do you think are the responsibilities of an entrepreneur?
Our statement of purpose says it all:
To unleash creativity in the workplace, giving back to the society
We employ Artificial Intelligence technology to undertake boring tasks and let users do the creative thing. We take on the AI challenge to help us push our boundaries even further, with responsibility towards society and humanity. Our vision is to build a technology company that could leave a global footprint while helping our society to empower its potential, creativity, and forward-thinking.
Your views on constant vigilance – a need or strategy, and your take on the rat race in the market.
Constant vigilance is a strategy that depends on the “WHYs” of your business.
As per the rat race, I have learned from my meditation practice to live the present moment and respect what I already have in my life. To follow an endless, self-defeating, or pointless pursuit is a “one-way ticket” to misery.