Organizations will often employ brand ambassadors to help enhance brand awareness and boost sales. However, in order to achieve those intentions, they need to pick the right individuals and businesses to help.
Becoming a brand ambassador is a great way to help businesses but as a brand ambassador, the role does have it’s benefits.
In this article, we’ll explain what a brand ambassador and what’s needed to become a brand ambassador. Whether it’s a side hustle or a full-time career, a brand ambassador is an opportunity that can bring a lot of reward and success.
What is a Brand Ambassador?
A brand ambassador is someone who will represent or promote a company in a positive way. Whether this is done volunteraily or benefits depends on the business itself and what funds they have to work with.
However, there are many statistics that show the benefit of brand ambassadors and influencer marketing with businesses making $6.50 for every dollar they invest. For many businesses, it’s a great way to build trust with their audience by using those who are already customers or have influence to inspire other consumers to purchase from the company.
They’re another way to showcase the brand and whatever products or services are provided.
What Do You Need to Become a Brand Ambassador?
The online world has changed the marketing world and so when it comes to brand ambassadors, they come in all different shapes and sizes. Anyone can be a brand ambassador, regardless of their following.
There are some who have millions of followers and others whose influence may only extend to their families, colleagues and the local communtiy around them. However, all of them can be effective in providing success.
1. Initial Agreements for the Collaboration
Before agreeing on any deal or opportunity to become a brand ambassador, it’s important set up some ground rules. This should be ideally organized by the company looking for an ambassador. However, if you’ve not be presented with any form of contract, then it’s a good idea to initiate one to help protect you and your interests. A lot of individuals though wouldn’t know how to draft a contract so that’s where a platform like Bonsai.
Bonsai shows you how to create a brand ambassador contract with it’s pre-made templates, whilst being flexible to tweak and change where necessary. It’s a great one for those who have very little knowledge of how contracts work and don’t have the funds to request legal guidance. Bonsai is free to use, making it an affordable option for anyone who has been asked to be a BA.
An agreement in place can outline all the requirements that the brands have and all of the benefits you shall receive as a brand ambassador.
2. Focus on the Right Platforms for the Brand
As a brand ambassador, it’s important to know what platform or platforms are gping to prove most beneficial to the brand you’re promoting. For some, a blog is their most popular and engaged platform but the company might be looking for more content and promotion via Instagram or Tiktok for example.
In order for the brand ambassador role to be the right fit, it’s good to figure out what the brand is after. Even though it might be the right fit for you when it comes to the product or service itself, you may not be able to deliver the promotion the brand is after.
Alternatively, you want to also make sure the brand itself is right for you and that they’re suitable for what your platforms promote.
3. Consider what the Target Audience is After
Delivering the right content is key and so it’s always good to communicate with the brand and to know what their target audience is looking for. Brand ambassadors are great at converting customers with 82% of consumers likely to follow the recommendation made by a micro-influencer.
It’s important to have a good understanding of your own audience and what they’re after from your content. You want to make sure that the audience you’re targeting for the brand is an audience that you have. Whilst there may be plenty of brand ambassador opportunities out there, it’s important to make sure that the audience is a good match.
You can easily discover who your audience are and how that compares to the company you’re looking at for BA partnerships. Google Analytics is a great one for monitoring a website’s audience and social media platforms have their own analytics dashboard too.
4. Stay Consistent with a Content Schedule
Consistency is important when you’re a brand ambassador. In order to provide trust in your audience or to convert customers, you want to have a regular content schedule in place. This should provide enough coverage of what you’re trying to promote, without it seeming too sales-like.
Some influencers will only need to post the one piece of content every now and then as they have enough of a loyal following to do so. For other brand ambassadors, it may take several posts before someone commits to purchasing the product or service you’re selling.
An app called Later is a great option for social media scheduling. Whilst this is mainly used by marketers, it’s also a great one for influencers to use because of it’s affordability. Later allows you to bulk upload content so that you can sit back and watch the content publish without any additional effort on your part.
The Benefits of Being a Brand Ambassador
Whilst brand ambassadors are a great opportunity for businesses, they can also be a great opportunity for those who become one too. Some tend to do it to make a bit of extra money or to receive discounts, whilst others create a full-time income.
If you’re looking at becoming a brand ambassador, then here are a few benefits you can expect when signing up.
1. Independent Growth
It comes as no surprise that social media is thriving in today’s modern world. It’s dominating the advertising world and it’s only growing in popularity. 4.55 billion people around the world are now using social media with 400 million new users creating a profile online within the last twelve months.
As a brand ambassador, one of the many benefits are the independent growth you can gain from promoting a brand. A lot of businesses will want to share posts and content in general from their brand ambassadors, which means additional exposure for those individuals.
With a lot of competition, being a brand ambassador can help boost growth and further success for more individuals.
The influencer industry has seen a lot of growth in recent years, with influencer marketing worth $13.8 billion in 2021. Sponsorships are part and parcel for some brand ambassador collaborations. Not all of them will offer payment in return for coverage but if they’re not offering any gifts or discounts, then it’s worth requesting payment for your promotional efforts.
It’s good to have this agreed before you begin your role as a brand ambassador. When it comes to knowing what you should charge, that’s anyone’s guess. There’s no official guidebook on payment rates, so it’s worth thinking about how much time or effort that’s being put into the content and how much influence you have.
Some can often work on an affiliate basis, where the code or link they promote provides them with a cut of the profits made.
3. Free Products and Discounts
For some brand ambassador partnerships, there will be an agreemeent where free products are gifted or discounted are offered. Gifted products can be beneficial if you need them and they provide value to your daily life. Discounts can also be useful, so it’s worthwhile looking at what’s on offer. There’s no limit to how many businesses you can partner up with.
There are plenty of companies that offer discounts or free products as part of their brand ambassador programs. You can check this list of brands looking for BAs and there are likely to be plenty of shoutouts on social media, so make use of relevant hashtags to find these opportunities.
4. Win Prizes
There are some brand ambassador programs that might not have the budget to offer sponsorships, free gifting or discounts. Instead, they may offer the chance to win prizes and to be placed in regular prize draws. This is likely to be utilized by small businesses and startups that are only just starting out.
The requirements to become a BA for these brands will not likely to be anything too extensive, so it’s a worthwhile option if you’re starting out as a brand ambassador yourself!
Make Use of Brand Ambassador Opportunities this Year
If you’ve been thinking about becoming a brand ambassador, then now is the time to do it. With social media becoming more prominent, everyone has the opportunity to benefit from it, regardless of your platform’s current following. Growth will happen as a result of partnering with businesses and other individuals.
Author Bio: Natalie Redman (LinkedIn) Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting for web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.