Today, moving to a metro city is often the first bold step toward chasing dreams, and finding a good home shouldn’t feel like an uphill battle. Yet, for millions of young professionals and students relocating from smaller towns to cities like Mumbai, Pune, or Chennai, house hunting has historically been a disheartening process filled with false promises, high broker fees, and a laundry list of inconveniences.
That’s where GetSetHome steps in—and it’s not just solving the problem. It’s transforming the very concept of urban living.
Founded with the bold vision of creating hassle-free, community-focused, lifestyle-aligned rental experiences, GetSetHome is more than just a co-living provider. It’s a Home-as-a-Service platform built on operational expertise, innovative technology, and deep human insight.
At the heart of this dynamic company is Junaid Ahmed, its Co-founder and CEO, a visionary leader with a mission to reinvent the rental landscape in India.
“We’re not just offering homes; we’re offering lifestyles,” says Junaid. “Our goal is to let ambitious young people focus on building their future, not worrying about finding Wi-Fi or dealing with brokers.”
A Journey Fueled by First-Hand Frustration
The spark that lit the fire of GetSetHome came during Junaid’s earlier years with BookMyShow, where he was part of the founding team. Surrounded by friends who struggled endlessly to find suitable accommodations despite spending weeks on the hunt, Junaid witnessed firsthand how broken the rental process was.
“The disappointment of not finding a decent place to live after weeks of searching—and the stress that followed even after you did—was a glaring signal that something had to change,” he recalls.
From struggling with amenities to dealing with maintenance and compliance issues, the residential rental ecosystem was riddled with inefficiencies. On one side, tenants were suffering; on the other, landlords were unable to generate optimal rental yields due to frequent churn and vacant months.
GetSetHome was born to bridge that gap, with fairness, transparency, and lifestyle at the center.
What Makes GetSetHome Different?
In a market flooded with shared housing options and cookie-cutter PGs, GetSetHome stands apart by curating lifestyle-based living experiences. The company doesn’t just look at cities—it analyzes micro-markets. From beach lovers in Bandra to cinema buffs in Andheri to college students near Juhu, GetSetHome offers tailored solutions for every kind of lifestyle and budget.
And here’s how they do it:
- Flexible Stays with triple, twin, and single sharing options
- All-Inclusive Packages covering furniture, internet, DTH, cleaning services, and more
- Strategically Located Properties in gated communities across five major cities
- Seamless Onboarding & Maintenance powered by proprietary tech systems
“Today’s generation isn’t into long-term commitments—not just in relationships but even in leases,” jokes Junaid. “We understand that, which is why our offerings evolve with each user’s journey in the city.”
The Technology Backbone
Behind this seamless experience is a powerful tech engine. GetSetHome uses data-driven insights to forecast high-demand areas and onboard inventory accordingly. Their proprietary Property Management System automates everything—from showings to maintenance tickets to smart contracts.
“We treat technology as our nervous system, not a support tool,” Junaid emphasizes. “Unlike food delivery or e-commerce, co-living demands 24/7 engagement. And we’re built to handle that.”
Their predictive operations model and community experience engine not only drive operational efficiency but also enhance tenant satisfaction through faster response times and customized services.
Numbers that Speak Volumes
With more than 300 properties, over 2000 tenants, and a consistent 90% occupancy rate, GetSetHome is growing fast—and smart.
Key metrics include:
“We don’t chase growth for the sake of it,” Junaid says. “It has to be sustainable, tech-led, and rooted in customer experience.”
Expansion and Evolution
Growth at GetSetHome has never been about scale for scale’s sake. It’s about a deliberate balance between scalability and sustainability, and that’s where the company truly shines. Junaid and his team have adopted a data-first approach—using predictive analytics and weekly demand heatmaps to guide their market expansion strategy. The company currently operates across five cities: Mumbai, Navi Mumbai, Pune, Chennai, and Indore. But the vision doesn’t stop there.
“Post-COVID, we’ve seen a massive shift in population migration. A lot of IT, KPO, and BPO sectors are moving into Tier 2 and Tier 3 cities like Coimbatore, Nagpur, Nashik, and Madurai,” Junaid notes. “We’re proactively tracking these patterns and expanding inventory accordingly.”
The company has recently added Chennai and Indore to its operational portfolio, reflecting this strategic adaptation. And while most startups burn capital aggressively in the name of expansion, GetSetHome has stayed bootstrapped and EBITDA positive, owing to its lean, tech-powered model.
With 300+ properties already under management and 2,000+ active tenants, the company is marching confidently toward a milestone of 25,000 beds in the next three years. This growth will be fueled not just by entering new geographies but by deepening GetSetHome’s value proposition—offering more integrated services, enhanced personalization, and community-first initiatives.
The Power of Partnerships
At GetSetHome, partnerships are not just transactional—they’re transformational. The company takes a two-pronged approach: strengthening both supply-side and demand-side alliances.
On the supply side, Junaid emphasizes strategic collaborations with real estate developers. These developers often promise investors high rental yields but struggle with operational gaps in tenant management and property maintenance. GetSetHome steps in to close this loop, managing the properties end-to-end and ensuring better-than-market rental returns. It’s a win-win-win: for the developer, the investor, and GetSetHome.
“We’ve created a model where property owners don’t need to worry about cyclic vacancy, upkeep, or dealing with tenants. We take care of everything,” Junaid explains. “This approach is especially attractive to developers who want to offer plug-and-play rental guarantees to their buyers.”
On the demand front, the company collaborates closely with corporate HR departments to accommodate large batches of new hires, particularly in IT and service sectors. By offering fully serviced accommodations near business hubs, GetSetHome boosts employee productivity and helps companies streamline onboarding.
It doesn’t stop there. The company also partners with educational institutions, especially in student-dense micromarkets like Juhu and Vile Parle in Mumbai. During admission season, GetSetHome adds localized inventory and sets up tie-ups with colleges to offer safe, inclusive, and all-in-one living solutions for students coming from across the country.
Sustainability at the Core
As a company in the shared economy, GetSetHome is intrinsically eco-conscious. By consolidating resources and housing multiple tenants in optimized spaces, they significantly reduce water, electricity, and material usage.
They also:
- Use recycled materials in furnishings
- Reward eco-friendly behavior via in-app gamification
- Support upcycling and smart energy systems in properties
“Sustainability equals survival,” says Junaid. “And we’ve lived through the toughest tests—like COVID—by staying lean, nimble, and conscious.”
Challenges, Conquered
The road hasn’t been easy. Junaid highlights three major challenges:
| Challenges | Solutions |
| Operational Fragmentation | Solved with vertical integration and a robust tech stack that automates 95% of processes. |
| Behavioral Resistance | Overcome by building trust with landlords and delivering top-notch maintenance and communication. |
| Scalable Sustainability | Achieved through an asset-light, capital-light, tech-first model that minimizes costs and maximizes margins. |
Defining Success
In an industry often measured by vanity metrics, GetSetHome holds a unique view: operational excellence and community transformation are the true markers of success.
“Anyone can raise capital and grow fast. But to grow responsibly, while staying profitable and delivering impact—that’s our north star,” Junaid says.
The numbers are impressive: 90 %+ occupancy, 80 %+ annual tenant retention, and 35% of tenants returning post-COVID, despite having migrated away during lockdowns. These stats reflect a deeper truth—that GetSetHome has built trust and reliability in a sector historically riddled with inconsistency.
The company also maintains an industry-leading 30 %+ EBITDA margin in metro cities, which speaks volumes about its financial health. Even more compelling is its low customer acquisition cost of just ₹700, a result of meticulous SEO strategy and hyper-local brand building.
But Junaid measures success on a human level too. The ability to create belonging, enable career growth, and support mental wellness for tenants who are often living away from home is just as important as profitability.
“We don’t just provide homes. We provide a sense of stability and community for people during pivotal years of their lives,” he reflects.
The Future of Co-Living
As co-living continues to evolve, Junaid sees the next wave of innovation driven by technology, personalization, and work-life fusion. He predicts:
“Tomorrow’s spaces won’t just be where people sleep—they’ll be where people connect, grow, and thrive,”
Two trends are already taking shape in GetSetHome’s strategy:
- Smarter Spaces – The future is AI-enabled. Imagine buildings that automatically adjust utilities, suggest roommate pairings, or analyze behavioral data to enhance comfort. GetSetHome is already working on AI-driven tools to personalize the tenant journey, optimize maintenance, and reduce energy consumption.
- Work-Life Fusion – With remote work and freelancing on the rise, Junaid envisions a future where co-living and co-working merge seamlessly. Spaces will include on-demand meeting rooms, event hubs, and wellness zones, making them not just homes, but ecosystems for productivity and personal growth.
Additionally, GetSetHome plans to integrate career development and mental wellness programs into its offering, transforming itself from a rental platform into a life-enabling environment.
What’s Next?
In the next phase of GetSetHome’s journey, the focus will be on three pillars:
- Geographic Expansion into Smart Cities
- Integrated Services like wellness and career development
- AI-Powered Innovation to elevate customer experience and automation
“We’re building a future where ‘home’ is more than a roof—it’s a launchpad for your life.”
Junaid and GetSetHome aren’t just watching the future of co-living unfold. They’re building it—brick by brick, byte by byte, and with a whole lot of heart.
Conclusion: A Vision Worth Watching
In a world where urban chaos often overshadows human connection, GetSetHome is bringing harmony, purpose, and ease back to how we live. Through thoughtful design, smart technology, and an unwavering focus on lifestyle, this young yet mighty company is transforming the very fabric of urban rental living in India.
At the helm of it all is Junaid Ahmed—a leader who’s part data scientist, part strategist, and all heart. With a keen understanding of both the challenges and aspirations of the modern renter, he’s not just building homes—he’s building a movement.
“We’re designing homes that don’t just shelter people, but empower them,” he says.
“When your home supports your ambition, your journey becomes limitless.”
And that’s the promise of GetSetHome: a place where dreams are nurtured, data drives decisions, and community turns into family. As the company steps boldly into new markets and deeper innovations, one thing is clear—GetSetHome isn’t just a top co-living space provider to watch in 2025. It’s the future of urban living.
An Open Letter to Future Founders
By Junaid Ahmed, Co-founder & CEO, GetSetHome
To the next generation of entrepreneurs, especially those looking to make an impact in co-living or real estate, I want to share a few thoughts that have shaped my journey.
Housing is one of the most fundamental needs of our time. It’s not just about creating buildings; it’s about building communities. The challenge is enormous, and it won’t be solved by a few players alone. We need more dreamers, more builders, more problem-solvers.
My advice? Start with solving real human problems. Don’t chase trends—chase pain points. Then, embrace technology. Let it power your decision-making, your operations, and your growth. Tech isn’t just a tool; it’s the nervous system of a sustainable business.
Speaking of sustainability, it equals survival. You have to be nimble, humble, and prepared for adversity. We faced it early on, during investment slowdowns, and again when COVID hit us hard. But because we stayed lean and adaptive, we bounced back stronger.
Next, be asset smart. Asset-heavy models may seem exciting, but they weigh you down. The future is asset-light and agile. And finally, stay obsessed with data. Back every move with insight. Data won’t lie. It will guide you, ground you, and grow you.
This industry needs bold minds and brave hearts. If that’s you, welcome. The journey is tough, but deeply rewarding.
Warmly,
Junaid Ahmed
Co-founder & CEO, GetSetHome
