The first wave of headless solutions arose in the CMS area to deliver content to quickly expanding touchpoints. Still, the idea is now sweeping through the eCommerce industry too.
According to new BigCommerce statistics, most merchants believe client acquisition costs are rising, and 59% believe strengthening the digital experience is increasingly critical.
As a result, eCommerce companies are turning to headless technologies to rejuvenate their tech stack.
We’ve tailored this blog post to explain why many large eCommerce websites are migrating to headless commerce approach.
What Is Headless Commerce?
Like headless content management, headless commerce refers to software architecture and business strategy that separates the front-end experience from back-end data and functions. The functionality in question in this example is the user’s shopping experience and checkout procedure.
Often, a headless commerce solution is a mix of technologies, particularly an eCommerce platform and a headless CMS of some type. The firm in question may expand their shopping experience to new channels such as smart speakers, digital signs, and so on by using APIs for content and product information to new front-ends.
Headless commerce, when done well, gives the store developers a great deal of freedom in crafting custom customer experiences across cutting-edge channels.
Headless is a move away from the notion that a commerce site should be driven by a monolithic eCommerce system that is fully aware of commerce but only is equipped to handle rendering the website.
It can also be seen as an opposite to the integrated approach, following the philosophy that applications should do one thing and do it well. But, on the other hand, tools give us more capability, and so with the use of APIs, we’re piecing together a ‘jigsaw’ approach.
Able to adjust quickly to shifts in the market and implement new technologies in time, headless commerce is dramatically impacting businesses and consumers alike.
How Headless Is Transforming Commerce
Headless technology means a company can use new types of emerging technologies, like voice assistants, wearables, and smart appliances, and still rely on traditional marketing methods like web or social media or text.
The reality is that for a retailer to sell its products in an eCommerce store, it needs to use eCommerce platforms with APIs and services that let it plug into other retail outlets.
A typical online business isn’t enough anymore. This generation’s companies need to consider their customer’s complete shopping journey.
Rather than try to maintain two separate websites, one for online commerce and the other as an informational portal, headless architecture provides the ability to embed a store’s commerce functionality into any experience.
This means businesses can build richer narratives and seamlessly integrate them with their commerce. However, merchants may begin to evolve their digital strategies with APIs in place. “[Because of API-based designs], integrations are no longer as intimidating.
This appeals to the digital audience and strategists, as it implies they can develop a best-in-class stack, support it, and scale it. And if something new emerges, such as a better customization engine, you can plug it to headless rather than disrupting the design.
For the consumer, from a shopper’s standpoint, engaging in headless commerce implies having more channels via which they may make purchases. Customers today value convenience, which implies a seamless, flexible purchasing experience across multiple devices and touchpoints.
Why Large eCommerce are Migrating to Headless Tech Stack
There are numerous reasons why headless technologies are being used across various industries. Still, our experts feel that the key drivers are the potential to enable digital agility and the opportunity to upgrade the tech stack as part of a bigger project.
Headless allows brands more freedom to respond to market changes fast, allowing them to roll out innovations and experiment with customer experiences without jeopardizing their basic eCommerce capacity.
As a result, headless commerce enables brands to implement new touchpoints without rebuilding anything else.
Some brands ‘go headless’ to provide their customers with sophisticated, personalized CMS-driven experiences from a technical standpoint. However, he believes that many firms adopt a headless approach as part of a bigger digital transformation initiative.
When done correctly, headless commerce can provide organizations with an infinite number of choices for client connection, improving the odds of creating devoted customers who drive more conversions. Do click here if you will like more insight on this discuss.