You’ve put in the hard work, improve sales for your online stores. Or are they? If you’re studying the data analytics coming in from your online store and the figures aren’t adding up, it’s time to make some changes. A great marketing campaign will bring clicks to the website, but more is needed to encourage conversion of clicks to sales. With the help of the following information, you can optimize your retail store and improve sales for your online stores.
Here are 5 ways to improve sales for your online stores:
1. Marketing Rethink
As already mentioned, most traffic that arrives at your store is thanks to marketing. However, if your ads drive a lot of views to the site with little follow-through, it’s time to rethink your advertising plan. Tweaking things to capture your target audience better may result in lower site traffic, but if it improve sales for your online stores, it doesn’t matter; after all, profit comes from sales, not visitor numbers.
2. Check It Out
For many customers, the checkout process can make or break the sale. Many things will cause a potential sale to fall through, from a difficult-to-navigate payment system to a lack of transparency. The good news is that for every problem that can deter a deal, as you can see here, there’s a solution. If the figures show your store is losing a high percentage of customers at the final stage, reassess your checkout pages and make the necessary adjustments.
3. Peer Review
Most people rely on reviews when deciding which company or product to go with. Including positive reviews from previous customers does wonders for instilling confidence in your products and encourages more sales. Responding to reviews further builds customer rapport, creating loyalty and a good reputation. Try including reviews and testimonials directly on your site as well as links to third-party review sites as appropriate.
4. HTTPS
Given a choice between entering their payment details into a secure site or an insecure one, customers will choose the secure site every time. A website with the latest security protocols lets consumers know they’re unlikely to have their payment details stolen. If your retail site is insecure, customers will take their business elsewhere, losing you those all-important sales.
5. Routine Health Check
Web users dislike friction, and if they experience it using your website, they’ll find another, more user-friendly store. Running a routine health check on the website is vital for removing friction and keeping the interface user-friendly. Ensure that content and contact details are kept up-to-date and fresh, feedback is followed up on, and SEO optimization is regularly undertaken. Keeping on top of digital housework in this way allows smoother transitions as the business needs change and adapt over time.
There are many reasons for poor conversion of click-to-sales for online retailers. Taking the time to study and understand the data will allow store operators to make the necessary changes, such as improving checkout procedures and updating content so that their conversion numbers improve and the store thrives.
