By embracing smart technology, digital tools, and sustainable building practices, EcoSteel is bringing clarity, speed, and precision to an industry long overdue for change. Their role goes beyond simply managing labor and resources—they are rethinking the entire process to ensure better outcomes from the ground up. As a result, construction today is becoming more efficient, predictable, and environmentally responsible.
Leading this shift is Joss Hudson, CEO of EcoSteel, (Economical Steel Building Technologies, LLC), who is reshaping how construction projects are delivered by merging innovation with sustainability. With a strong foundation of over 30 years in Real Estate Development and prefabricated building systems, Joss recognized early on that the traditional construction model was broken, plagued by misaligned teams, schedule disruptions, and a clear disconnect between design and execution.
Under his leadership, the company has fully embraced advanced digital platforms such as Building Information Modeling (BIM), Autodesk Revit, and Tekla Structures to develop detailed 3D models that feed directly into robotic fabrication and CNC automation. This has enabled the company to deliver highly accurate, prefabricated steel components that simplify on-site construction while cutting down timelines and waste.
Through projects like the EJ Basler manufacturing facility and the Safety Training Center, EcoSteel has demonstrated its ability to meet complex demands with speed and precision. Joss’s forward-looking vision—built on the principle of “precision through technology”—continues to drive the company’s evolution, with deeper integrations in AI, automation, and strategic partnerships. His leadership reflects the potential of digital-first construction and sets a strong example of how innovation, sustainability, and execution can come together to reshape the built environment.
Origin of EcoSteel
Joss comes from a background in Real Estate and Construction with a focus on commercial pre-engineered steel building systems, which gave him a clear view of the inefficiencies in traditional lumber frame construction. Early in his career, he saw firsthand how delays, miscommunication between design and execution, and the absence of technology were holding projects back. Motivated to change that, Joss formed EcoSteel to help transform the construction process through innovation.
With a clear vision, he championed a productized approach to custom architecture—combining creative design with the accuracy and consistency of manufacturing. Today, under his leadership EcoSteel delivers advanced steel building systems that use digital tools and robotics to help developers and architects build smarter, faster, and more efficiently.
Philosophy Behind Success
EcoSteel’s core philosophy centers on Unlimited Design Flexibility with bolted steel structures and “precision through technology,” which shapes its mission and long-term vision. The company believes that the future of construction lies in seamlessly integrating architecture, engineering, and manufacturing through advanced digital platforms. This technology-driven approach enables EcoSteel to eliminate inefficiencies, enhance coordination, and deliver more predictable, high-quality results. From detailed 3D modeling in Autodesk to robotic-enabled fabrication, every aspect of their process is designed to improve project outcomes, streamline delivery, and set a new standard for modern building systems.
Technology, Speed, and Beauty
EcoSteel goes beyond solving construction challenges—it redefines the process with technology, speed, and design flexibility. By streamlining workflows and enabling creative collaboration, it offers a smarter, more efficient way to build with a focus on 3D Modeling at all stages of construction
EcoSteel’s manufacturing partners are focused on AI and Robots. AGT Robotics is leading the automation of welding.
What is the BeamMaster?
The BeamMaster by AGT Robotics is an advanced robotic welding system designed to automate structural steel fabrication with unparalleled efficiency and minimal human involvement. We can send a pre-fit beam to the machine, and it completes the required welds in a fraction of the time compared to manual welding. Equipped with optional beam rotators, the process becomes fully autonomous, ensuring perfect horizontal positioning for every weld. AGT created their award-winning CORTEX software which allows for cost-effective robotic welding, even with lot sizes as small as one, breaking the traditional barriers of needing large volumes of identical parts to justify automation. BeamMaster revolutionizes productivity and precision in structural steel fabrication.
FOR THE ASPIRING ARCHITECTS AND DESIGNERS:
Recently announced as being available within SketchUp®, Veras by EvolveLAB is an AI-powered visualization tool that leverages 3D model geometry to inspire and promote creativity. Architects can turn to Veras to create photorealistic renders of their designs using text prompts, bringing to the fore the power of AI in architectural visualization. AI advances the design tools for everyone.
Ultimately, the strength of Veras lies in its versatility and speed. It generates stunning renders way faster than traditional methods, affording architects and designers more time to dedicate to the more complex aspects of design. It allows designers to explore variations quickly so that informed design decisions can be made without the shackles of cost or time implications.
Here’s what makes EcoSteel stand out:
- Technology: EcoSteel uses prefabrication and Autodesk Revit to streamline projects and reduce costly changes through virtual previews.
- Speed: Proprietary tech enables quick turnarounds with automation in the factory.
- Beauty: Collaborates with architects to deliver custom, Iconic Buildings without sacrificing design intent.
Seamless Construction Process
EcoSteel removes the guesswork from construction by shifting most of the complexity off-site. Each component of its building system is modeled in 3D using Autodesk platforms and integrated into BIM workflows. This process allows for better coordination among trades, eliminates design conflicts, and enables robotic precision in fabrication before materials even reach the job site. As a result, EcoSteel significantly reduces waste, shortens project timelines, and enhances sustainability throughout the construction process.
Solving Construction Chaos
Traditional construction projects often face a range of recurring problems that slow progress, increase costs, and lead to frustration for everyone involved. EcoSteel was created to directly tackle these common challenges by rethinking how buildings are planned and built.
Some of the key pain points the company addresses include:
- Design conflicts that stall progress
- Delayed schedules due to poor coordination
- Misaligned teams cause inefficiencies
- Excess RFIs and unexpected rework
By eliminating these obstacles, EcoSteel delivers a more streamlined, predictable, and efficient construction experience.
Speed, Accuracy, Efficiency
EcoSteel’s approach to combining digital precision with prefabricated steel has been successfully applied across a wide range of industries. Whether it’s manufacturing, institutional, custom homes or public sector construction, each project reflects the company’s ability to deliver tailored solutions that meet complex requirements while maintaining speed and efficiency.
A few standout examples include:
- EJ Basler Facility: Achieved tight tolerances and rapid delivery through full BIM coordination
- Intermountain Electronics: Currently underway, using the same digital-first approach for complex manufacturing needs
- HARONIAN SURGERY CENTER/ MEDICAL OFFICE: This building houses doctors who perform multiple spinal surgeries daily. For security in a high seismic zone and a non-combustible building to ensure safety in L.A.’s notorious wild fires, the owner chose an all steel building. These Public sector projects demonstrate durability, code compliance, and design flexibility
Across all types of projects, the company’s technology-driven process enables the delivery of fully customized, scalable buildings with speed and reliability.
Recyclable Steel, Zero Waste
EcoSteel is contributing to a more sustainable future by combining durable materials with intelligent design and precision-driven technology.
Key practices include:
- Using 100% recyclable steel to reduce replacement needs
- Producing only what’s required through digital modeling
- Minimizing jobsite waste and avoiding over-ordering
- Integrating energy modeling early to optimize performance
- Meeting modern environmental codes through proactive design
For EcoSteel, technology isn’t just a tool—it’s the backbone of a scalable, responsible approach to green construction.
Regulatory-Driven, Sustainable by Design
EcoSteel designs every project to meet or exceed building codes from the very beginning. By using a digital modeling environment, it can include Title 24 compliance, LEED targets, or even net-zero goals right in the design phase. This proactive approach helps clients avoid costly revisions or retrofits later on. As energy regulations grow stricter, the company views this as progress and helps clients stay ahead by using tools like Autodesk Revit to simulate energy performance early in the design phase.
AI-Powered Insights for Risk-Free Construction
The construction industry is evolving, and EcoSteel is leading that change by adopting advanced digital tools to improve every stage of the building process.
The company uses:
- Autodesk Revit: 3D modeling of architectural and MEP systems
- Tekla Structures: Detailed modeling for structural steel
- AI Integration: Detects design risks, scheduling issues, and layout inefficiencies
- Robotics and CNC Automation: Ensures precision from model to final build
- Virtual Client Collaboration: Builds trust and transparency early in the process
These platforms work together to produce fully coordinated models that feed directly into robotic fabrication and CNC workflow, driving better results for all stakeholders.
Demand for Steel in Commercial and Light Industrial Sectors
The commercial and light industrial sectors are currently showing the highest demand for steel building solutions. Businesses are looking for speed, durability, and flexible design options—qualities that steel construction naturally provides. Whether it’s for high-performance retail spaces or multi-use warehouses, there’s a growing need for buildings that are quick to complete, easily customizable, and energy-efficient. With the help of tools like BIM and digital fabrication, EcoSteel can meet these demands while significantly reducing overall project timelines.
Breaking the Prefab Stereotype
One of the biggest challenges EcoSteel faces in promoting prefabricated construction is changing outdated perceptions. Many people still believe that prefab means plain, repetitive, or uninspired buildings. However, once they see the high level of customization and detail made possible through BIM modeling and precision fabrication, their perspective starts to shift. To help them visualize this, the team uses immersive 3D walkthroughs—often created with Autodesk Revit tool—to show exactly how a project will look and function. This transition from abstract ideas to realistic simulations has played a key role in helping clients and partners understand the true potential of modern prefabricated building systems.
Customization That Scales
At EcoSteel, customization plays a key role in the construction process. The system is designed to support nearly any architectural vision by using digital modeling to maintain full control over the design. Once the design is finalized, everything behind the scenes—such as panel sizes, connections, and detailing—is standardized through templates and automation. This approach allows architects to express their creativity while giving builders the advantage of consistent, efficient manufacturing.
Foundation for Tomorrow’s Builders
Joss advises the next generation of construction leaders to embrace technology early and make it a core part of their approach. Learning tools like BIM, and understanding how robotics, automation, and AI are transforming every stage of the construction process is essential to staying ahead. However, he emphasizes that while innovation will shape the future, it’s just as important to stay grounded in the fundamentals—build trust, deliver consistent quality, and always look for ways to improve. According to Joss, the industry doesn’t just need managers—it needs visionaries ready to reimagine how construction can be smarter, faster, and more sustainable.
Joss Hudson’s 5 Impactful Business Mantras
- Think in Systems: Align people, tools, and timelines to eliminate inefficiencies and improve coordination.
- Lead with Technology: Use digital tools like BIM and automation to boost speed, clarity, and precision.
- Prefab with Purpose: Standardize custom designs through prefabrication to cut waste and save time.
- Design Sustainably: Integrate energy modeling and recyclable materials from the start for greener builds.
- Innovate with Vision: Balance tech with trust, quality, and continuous improvement to shape the future.
