When people don’t have access to reliable, high-quality tech accessories, it can cause daily problems—like slow charging, damaged devices, or a poor user experience. In today’s fast-moving digital world, having the right chargers, connectors, and protective gear is more important than ever. Without them, productivity drops, frustration grows, and people miss out on the full benefits of their technology.
This is where strong, empowering business leaders make a real difference. By understanding what people need, staying updated with new trends, and creating solutions that fit local markets, they help companies deliver smart, easy-to-use products that improve everyday digital life. Their leadership turns big ideas into real solutions that keep people connected and moving forward.
A strong example of this impact is seen in the work of Kartik Bakshi, Regional Sales Director – South and South East Asia at Belkin, who plays a key role in driving the company’s growth across South and Southeast Asia. He builds strong market presence, forms long-term partnerships, and leads strategies that align local needs with global goals. Starting with product and marketing in India, he has grown into a regional leadership role, helping Belkin achieve consistent double-digit growth, expand its retail and digital footprint, and secure a top-five market share in key categories like mobile power and USB-C hubs.
His leadership focuses on empowering teams, staying agile, and adapting quickly to market shifts—such as pivoting to an online-first model during COVID to ensure business continuity. Kartik also leads efforts to expand product lines, including wireless chargers, GaN solutions, and accessories for gaming consoles, while advancing sustainability and exploring local manufacturing. His results-driven, customer-first approach continues to strengthen Belkin’s presence and relevance in a fast-evolving digital landscape.
15+ Years of Cross-Industry Expertise
Kartik Bakshi joined Belkin in 2013, initially focusing on product and marketing in India. Over the years, his role expanded, and he now leads the South and Southeast Asia region. His journey has been dynamic, involving building markets from the ground up, forming long-term partnerships, and navigating diverse consumer behaviors across a complex and evolving region.
Backed by over 15 years of experience across multiple industries in sales, marketing, and leadership roles, he brings a proven track record of building profitable P&Ls that reflect growth and sustained success. His strength lies in developing innovative sales strategies for challenging markets and aligning them with clear business goals. As a leader, he focuses on empowering teams to perform at their best while fostering a collaborative, ownership-driven culture that supports long-term progress.
Strong Global Presence Across 50+ Countries
Belkin’s operations in the South and Southeast Asia region are uniquely strategic due to the region’s mix of mature and rapidly growing markets, each with distinct consumer needs and strong digital momentum. The fast rise in mobile-first users and demand for reliable tech accessories makes it a key growth area.
What sets Belkin apart here is its ability to stay deeply local—adapting to market-specific behaviors and preferences—while staying aligned with its global mission of delivering people-focused technology solutions. Backed by its strong global presence across 50+ countries, Belkin continues to design products that connect, power, and protect, making everyday digital life easier and more efficient for users in this fast-evolving region.
Its product range includes:
- BoostCharge (power): A range of fast and reliable chargers, power banks, and wireless chargers to keep your devices powered up anywhere, anytime.
- SoundForm (audio): Earbuds, headphones, and speakers that deliver clear sound for music, calls, and daily use.
- ScreenForce (screen protection): Strong, easy-to-apply screen protectors that keep your phone or tablet screen safe from scratches and damage.
- Connect (connectivity): Cables, adapters, and hubs that help your devices connect smoothly—whether at home, work, or on the go.
- Stage (video accessories): Stands, mounts, and lights made for video calls, online classes, or content creation, giving better video and sound quality.
With more than 1,200 employees across 23 countries, Belkin continues to build a culture of innovation, inclusion, and progress, aiming to help people and communities stay ready for today and tomorrow.
Strengthening Brand Visibility
Scaling Belkin’s presence in India has been a rewarding journey for Kartik Bakshi. He played a key role in building the brand almost from the ground up, helping to establish a strong retail and digital footprint. His efforts led to the development of strong channel partnerships and a significant boost in brand visibility in a highly competitive market.
This foundation contributed to Belkin maintaining consistent double-digit growth across key markets, fueled by the rapid rise in digital adoption. The company’s online business now plays a major role in its overall performance, reflecting the region’s shift toward e-commerce and digital channels. In addition, Belkin ranks among the top five brands in major product categories such as mobile power and USB-C hubs across most countries in the SAARC and ASEAN regions—solid proof of the brand’s growing influence and Kartik’s impact in driving that momentum.
Customer Support That Builds Trust
After-sales support plays a key role in Belkin’s success in India. The company offers a Monday-to-Friday hotline service to help customers with their queries quickly and efficiently. Belkin also provides one of the best warranty programs in the industry, with a minimum two-year warranty on most products and a connected equipment warranty on its power products. In addition, the company has a strong and reliable replacement model. However, compared to the industry average, Belkin sees very low return and replacement rates, which reflect the high quality and reliability of its products.
Fast Decisions, Clear Goals, and Continuous Feedback
Kartik leads with empathy, clarity, and accountability, giving team members ownership of their work while ensuring everyone stays aligned on clear goals. His leadership reflects a startup mindset—driven by fast decision-making, continuous feedback, and a strong customer-first approach. He believes in staying curious about technology, markets, and people, which allows him to stay ahead in a fast-changing environment. He and his team actively listen to partners and customers, using their feedback to make quick yet thoughtful decisions. Kartik Bakshi also promotes cross-functional collaboration, encouraging diverse perspectives that fuel innovation and adaptability. By empowering local teams to take the lead, he has built trust and resilience across various markets.
Adapting Quickly to Market Disruption
India is a highly diverse and fragmented market, making it challenging to navigate complex regulations, varied channel structures, and rapidly changing consumer behavior. During the COVID pandemic, Belkin had to quickly shift to an online-first approach, strengthen the supply chain, and find new ways to connect with customers. A flexible mindset, strong collaboration with partners, and a deep understanding of local market insights helped them stay on course, achieve steady growth, and maintain business stability.
Smart Accessories for the Modern Consumer
Belkin is focused on expanding its range of:
- Wireless Chargers: Hassle-free charging by simply placing your device on the pad.
- GaN Charging Solutions: Compact, fast, and efficient chargers using advanced GaN technology.
- USB-C Innovations: Versatile accessories for faster charging, quick data transfer, and smooth connectivity.
It is also enhancing the overall experience within the Apple ecosystem. With the launch of the Nintendo Switch 2 in several markets, the company is introducing a new line of protective cases designed specifically for the console. Sustainability continues to be a core priority, and Belkin is also investing in localized digital experiences to better serve its growing base of online-first consumers.
Strategic Partnerships to Expand Market Reach
Belkin is exploring strategic collaborations with telecom companies, large-format retailers, and major e-commerce platforms. These partnerships aim to expand the brand’s reach and customize offerings to meet local market needs. While specific details are yet to be shared, the company remains focused on building sustainable, long-term growth.
Greener Tech Future with Eco-Friendly Designs
Kartik Bakshi shares that one of the biggest trends shaping the future of consumer technology is the widespread shift toward USB-C standardization, which is driving demand for more universal and compatible accessories. Alongside this, there’s a growing focus on sustainability, with consumers increasingly preferring eco-friendly products that reduce environmental impact. Another major shift is the rise of AI-powered devices, which are creating new expectations for smarter, more integrated tech experiences. As consumer needs evolve, the accessories market is rapidly adapting to offer solutions that are future-ready, interoperable, and aligned with these emerging preferences.
Expansion into Tier-2 and Tier-3 Cities
Belkin aims to become the most trusted value-added accessory brand in the region over the next few years.
To support this vision, the company is focusing on three key strategic moves:
- Bringing manufacturing to India for better scale and agility
- Expanding into tier-2 and tier-3 cities to meet rising demand
- Boosting digital presence through localized content, influencer collaborations, and platform partnerships
Stay Adaptable, Keep Learning, and Take Risks
To aspiring business leaders, entrepreneurs, and professionals entering the industry, Kartik’s advice is to stay adaptable, keep learning, and never be afraid to take risks. In a fast-moving and ever-changing industry, what works today may not work tomorrow, so it’s important to remain flexible and open to new ideas. He believes trusting your instincts can often lead to the right decisions, especially when combined with real-world experience. Most importantly, Kartik Bakshi emphasizes focusing on people—whether it’s your team, your partners, or your customers—because that’s where true, long-term value is created. He also encourages embracing mistakes as essential learning moments that help you grow stronger and smarter over time.
Kartik Bakshi shares that he enjoys listening to Joe Rogan and Neil deGrasse Tyson—two very different voices who challenge his thinking in unique ways. Whether it’s science, mindset, or deep conversations, he finds there’s always something valuable to take away.
A quote he lives by is:
“Every morning we are born again. What we do today is what matters most.” – Buddha.
Kartik Bakshi’s 5 Impactful Business Lessons
- Lead with Agility: In dynamic markets, fast decision-making and adaptability are critical to staying ahead.
- Put People First: Long-term success comes from empowering teams, listening to customers, and building strong relationships.
- Stay Curious and Keep Learning: Embrace change, follow trends, and always be open to new ideas and knowledge.
- Align Local Insights with Global Vision: Build strategies rooted in local behavior while staying true to larger business goals.
- Innovate with Purpose: Focus on creating real, sustainable solutions that improve everyday life and deliver consistent value.
